[mallumowgli]

Two different angles - so not a photoshop.

Not intentional - if so Maruti would have highlighted their advantage (they cannot rely on slicvic from T-bhp to come in an expose the fact ultimately)

It would have been a photo session like those taken at a few schools for some ID purpose or something - students coming in a line, taking photos one after the other in a hurry with the same tie and coat changing hands. Maruti guys would have come in after Honda at the studio, and after the City photo shoot would have found an extra laptop bag lying around and pushed it in!!

[civic-sense]

1) It is not a Photoshop job - the angles are different.

2) The position of the straps, the angle of the laptop bags etc are exactly similar in both the pics. However hard you try to match it in real life, it would be impossible to achieve the kind of perfection you see here.

3) So I guess the pictures are digital art. They should have used the same 3D imaging tool and the same objects from the repository. Look at the body of the car, the extra contrast makes me think that they are not actual photos.

4) Still curious why they used the same bags.

[Zinda]

Definitely not a Photoshop thing because both viewport and camera are different in these photos.
I feel the photos have been captured in real and then have been edited for effects (like light on top to make shadows) - to make curves more pronounced.

However, I am happily surprised with your observation!

[AJITHAAA]

All manufacturers these days have 3D models of their vehicles and these are used for everything from animation, sales brochures, user manuals and digital photos for large format printing. Even 3D models of the luggages are available to download for a price. The sly AD agency has put the same luggage models in the two cars and only the images have been captured at different angles from the animated models. One more thing to consider is that the luggage models could have been scaled down to give a larger boot effect.

[nishantbhatia84]

Definitely looks like a neat photoshop / digital art work to me. Notice how the bag at the bottom does not bend at all even though it has another bag placed on it!

[NiInJa]

I am not into advertising, but one of my MBA friends did say that these advertising guys do play psychological games with you. I am sure they have the same images on their printed brochures, something they give to prospective customers and they know people will check the Ciaz after the City or vice-versa.

This is similar to the case when you go to a photography studio to get your visa photographs and they give their coat to wear if the background color is creating problems with your shirt's color. Looks like both cars used the same prop in the same studio.

[sajusherief]

Originally Posted by ashua

I don't think these are photoshopped. The camera angles are different in the two snaps.

Originally Posted by Vigkey

On the contrary, I thought this was clearly Photoshop work.

I agree with ashua that this is not a photoshop work. Clearly the angles are different. However the settings are same which clearly proves that it was set by the same photographer.
Twist in the story : A set of photographs of some branded leather bag maker was taken by the ad agency and photoshop-ed into the boot !

[Rehaan]

My bet is that BOTH images are photoshopped!

I imagine the pic of the car would have been taken without luggage, and then ad agency goes to their favourite stock photo site. Finds some nice looking luggage, and photoshops it in!

As they say in the industry - "We'll fix it in post" (meaning post-production).

In this case, the only mess up would be that both the Maruti and Honda agencies chose images from the same luggage stock photo set! (since they are images from different angles)

Do note: all straps, handles and even zippers are placed IDENTICALLY in both the pics!


Alternative story : They both had the same supplier for photoshoot props?

[Vigkey]

Originally Posted by civic-sense

1) It is not a Photoshop job - the angles are different.

...

3) So I guess the pictures are digital art. They should have used the same 3D imaging tool and the same objects from the repository. Look at the body of the car, the extra contrast makes me think that they are not actual photos.

Originally Posted by sajusherief

I agree with ashua that this is not a photoshop work. Clearly the angles are different. However the settings are same which clearly proves that it was set by the same photographer.

I guess I used the wrong term in "Photoshop". What I actually meant is "Digital Art". Just was too lazy to think through the correct term and used the colloquial term "Photoshop" used by commoners for any digital art work.

What I wanted to convey is that these are not actual photos, neither are they simple Photoshop Copy Paste Work. Exactly like @civic-sense mentioned, the designers will have a collection of 3D objects and in these cases the bags. The ad maker has used the same bags from the collection in both the ads.

[saket77]

It is indeed a Photoshop job. The 'transform' function in Photoshop can be used to change the perspective angles to quite some extent. Probably, the same tool is used to create TBHP licence plates on the test cars featuring in the official reviews. Probably a mod can confirm.

Thanks!

[manualManuel]

Wow for picking this up!

Anyways, my two bits on the pics

It looks like Maruti has done the ad after Honda to specifically show Ciaz has more boot space. Even though it might be only one extra bag, an advantage is always an advantage, regardless of how small it is.

Think of a situation where you go to the Maruti outlet with the brochure for the City. The salesman would definitely point out the larger boot and have the pic to prove it.

The photographs are evidently from two different angles. Even if they have 3D models of the cars, they wouldn't have 3D models of the luggage. If Maruti has gone to the trouble of actually buying similar bags, then is it not simpler to take an actual pic. Even if an actual pic is taken, they will always Photoshop it to increase the contrast and the shadows, and to add more gloss.

Also, if you look at the white bag in the back, it actually has moved more to the right. I guess that's because the Ciaz's boot has a more protruding strut in the back than the City.

[Rehaan]

Originally Posted by saket77

It is indeed a Photoshop job. The 'transform' function in Photoshop can be used to change the perspective angles to quite some extent. Probably, the same tool is used to create TBHP licence plates on the test cars featuring in the official reviews. Probably a mod can confirm.

Nope, no chance!

I'm not saying it's not technically possible to go from one image to the other in Photoshop, but it's so difficult / time consuming that they wouldn't have done this. It certainly can't be done with just a transform function or two.

They are most certainly 2 different images.

[Rehaan]

Originally Posted by Rehaan

Do note: all straps, handles and even zippers are placed IDENTICALLY in both the pics!

+

Originally Posted by Vigkey

...the designers will have a collection of 3D objects and in these cases the bags. The ad maker has used the same bags from the collection in both the ads.

^ Boom! Spot-on.

Do these bags look familiar?



This is the 3D 'wireframe' of the bag shown. Colours and textures can be customized easily:


Note the strap & zipper positions too, which haven't been changed from the default position in the models:


They were 3D models of existing bags that could be purchased online and added in with other models (the cars, in this case).

However, the question still remains: was it a pure coincidence that both the manufacturers had the exact same mix of luggage shown in exactly the same configuration, or did one decide to one-up the other?

[Vigkey]

Originally Posted by Rehaan

^ Boom! Spot-on.

Do these bags look familiar?

However, the question still remains: was it a pure coincidence that both the manufacturers had the exact same mix of luggage shown in exactly the same configuration, or did one decide to one-up the other?

Rehaan, you are the man!!! Got to the bottom of it and found the answer as well!!!

I do not think it is pure coincidence to have the same bags and at the same positions in both the pics. One probability is that the ad designer was the same for both cars and was way too lazy that he just changed the image of the car and added an additional bag. However, what I think is more probable is that Maruti deliberately asked their ad designer to use the exact bags and add one more to prove their trunk is actually bigger.

[varunanb]

Atleast for me this looks like a deliberate and cheeky attempt by MSIL to highlight the boot space of Ciaz.