Re: Ford cuts production target at plant in Sanand, Gujarat by 50% Quote:
Originally Posted by Mpower It is an uphill task but the ball is now in Ford Marketing's court to address this communication gap with the masses |
And the ball shall remain there for a long long time!!!
I longed to see an ad of the Fiesta in the newspapers but never saw one. As for the Figo/Aspire, I did see a couple, I think. And I do see quite a few of them for the Ecosport but in a small corner of a useless page in the newspaper that nobody reads!
The sole reason for Ford doing the dismal numbers is Ford themselves. They've the poorest marketing team in India and the higher management couldn't be less bothered.
As for the Ford dealers, its a different story altogether. The comments of them being rude to customers and not wanting to sell them cars is because they've been turned into an angry lot by guess who, yes yes, Ford! For example, Lathangi Ford, from where I purchased my Fiesta, were denied stocks of Figo/Aspire initially because of a payment issue to Ford. Well, if you do not allow them stock and sell cars, how'd you expect the dealer to pay you back the money!? It wasn't like they had a surplus supply of Ecosport and the older Figo/Classic either!
I purchased my Fiesta in 2014 and since then I've become a Ford fan! I can vouch that their cars are brilliant in every sense, with the Figo/Aspire they've truly become more Indian in their approach, the showrooms and the service centers are fairly competent if not better than the Marutis and the Hyundais and it does not cost a bomb (ala VW, Skoda) to service the cars. But these will not matter one bit unless Ford India wakes up from its slumber and realizes the goofups they've been doing. |