Team-bhp not talking about new manufacturer - Naza

rahul_intlad · 26th September 2006, 22:14

Yes agreed that the Naza company is nothing to talk about but just wanted members at team -bhp to know that a new manufacturer is coming to town[Tamil nadu].It is a sister concern of Kia-hyundai motors I believe.

Here are some details:

Naza Automotive Manufacturing Sdn Bhd has plans to set up an assembly plant in southern India, possibly in Chennai. Chennei is home to a number of automotive plants like Hyundai, Ford, Mitsubishi, BMW, Mahindra and Apollo Tyres, and is base for 30% of India’s auto components industry and 20% of the Indian vehicle industry.
Naza plans to go international with it’s Naza Sutera and Naza 206 Bestari models, and India is one of it’s target markets. The Indian passanger car market is big - 1.3 million new car registrations in 2005 alone, and the middle class group of Indians who can afford to buy cars is growing. As import duties for cars in India is high, CKD assembly in India itself would be Naza’s best option to be competitive

Source:
Naza website.

rahul_intlad · 26th September 2006, 22:16

The naza sutera:

The naza bestari:

Mpower · 26th September 2006, 22:22

I had heard of the Sutera. Its supposed to be a Chinese design.

Bestari is a license built 206 and is therefore unlikely candidate for India.

theMAG · 26th September 2006, 22:26

The model in hte 1st pic looks like a combo of the Hyundai Getz and the Suzuki SX4 - altho the overall effect seems to be good.The 2nd pic looks like an almost 100% facsimile of a Peugeot.

Its amazing how little is known even in todays' world - Lada is probably more famous than "Naza"

Steeroid · 26th September 2006, 22:38

Dont know about this Naza thing, but the first car was offered for sale here in Dubai under some Chinese name Jialing or some stuff like that - same company that makes copies of the old Toyota Hiace van. The 2nd is obviously the Peugeot 206.

The suffix SDN BHD (Senderan Berhad) seemed to indicate its a malaysian company and sure enough they are franchisees for Kia in Malaysia. They are not a 'sister concern' because it seems Kia is likely to set up operations in India too. Bestari = Smart (?) and Sutera = Silk in Bahasa.

Seeing that they are not exactly popular in their home country (Malaysia) as a manufacturer though they are reasonably successful as traders, I cant see how they can be successful here.

maxbhp · 27th September 2006, 11:43

Quote:

Originally Posted by Mpower

I had heard of the Sutera. Its supposed to be a Chinese design.

Bestari is a license built 206 and is therefore unlikely candidate for India.

If they can price Bestari competetively it will find takers, infact its going to be a real hot hatch if given the right engine options like 1.6 petrol .... Design of Sutera looks un appealing , something like Santro but if they market it well......its gong to be another Hyundai-ish story

Steeroid · 27th September 2006, 12:37

Quote:

Originally Posted by maxbhp

If they can price Bestari competetively it will find takers, infact its going to be a real hot hatch if given the right engine options like 1.6 petrol ....

Since its based on the 206, you might want to read this:

www.dontbuypeugeot.com

esteem_lover · 27th September 2006, 12:41

Well, all the best. more the merrier, i would say. the bestari is cute. sutera is not bad either, considering we love santro. any unknown commodity has to be aggresively priced to attaract the mass' attention. if they do that, no saying what will happen. good luck NAZA.

Poseidon · 27th September 2006, 17:46

Bestari has contemporary looks. Notwithstanding this, there too many unknowns here. After sales service and resale will be a bother, for one.
Other than being another addition from Detroit-of-India Chennai, there is very little to cheer about, right now.
I personally would prefer cheering for that other new car Chennai, the Verna!

iraghava · 27th September 2006, 18:38

I would be highly suspect of a manufacturer like Naza. Since I assume they outsource/assemble both cars they would have minimal R&D and that usually spells trouble. Building a brand from scratch is also not easy and certainly calls for some brave moves & deep pockets, especially for a manufacturer like Naza which is a small player even in its home market.

I would be interested in seeing how their products fare in the Indian market but I won't be holding my breath for them.

yeis · 27th September 2006, 18:49

Me too had heard of Sutera but never knew there is a brand called Naza!

Steeroid · 27th September 2006, 19:04

FINALLY tracked down the original chinese car and its the HF (Ha Fei) Lobo.

And surprise, surprise - its designed by Pininfarina.

See this link:

http://archive.cardesignnews.com/new...11pinin-hafei/

And along the way I also came across a long list of cars made in China today, which works out to 272 models. See Attachment.

Mpower · 27th September 2006, 19:14

Thanks for the list. China is now world's #2 car market after the USA. They have really gone places in no time.

rahul_intlad · 27th September 2006, 19:25

Thanks for the list.Did not know so many cars come out from chinese assembly lines.

spadival · 27th September 2006, 19:43

I would be the last person to buy a Malaysian product.. considering the way they treat Indians over there.
Let them first learn to treat Indians with respect.

26th September 2006, 22:14	#1
rahul_intlad Senior - BHPian Join Date: Aug 2006 Location: Pune Posts: 1,579 Thanked: 4 Times	Team-bhp not talking about new manufacturer - Naza Yes agreed that the Naza company is nothing to talk about but just wanted members at team -bhp to know that a new manufacturer is coming to town[Tamil nadu].It is a sister concern of Kia-hyundai motors I believe. Here are some details: Naza Automotive Manufacturing Sdn Bhd has plans to set up an assembly plant in southern India, possibly in Chennai. Chennei is home to a number of automotive plants like Hyundai, Ford, Mitsubishi, BMW, Mahindra and Apollo Tyres, and is base for 30% of India’s auto components industry and 20% of the Indian vehicle industry. Naza plans to go international with it’s Naza Sutera and Naza 206 Bestari models, and India is one of it’s target markets. The Indian passanger car market is big - 1.3 million new car registrations in 2005 alone, and the middle class group of Indians who can afford to buy cars is growing. As import duties for cars in India is high, CKD assembly in India itself would be Naza’s best option to be competitive Source: Naza website. Last edited by rahul_intlad : 26th September 2006 at 22:18.
	() Thanks

26th September 2006, 22:22	#3
Mpower Senior - BHPian Join Date: Mar 2005 Location: Bangalore Posts: 10,409 Thanked: 1,730 Times View My Garage	I had heard of the Sutera. Its supposed to be a Chinese design. Bestari is a license built 206 and is therefore unlikely candidate for India. Last edited by Mpower : 26th September 2006 at 22:56.
	() Thanks

26th September 2006, 22:26	#4
theMAG Distinguished - BHPian Join Date: May 2006 Location: Avon, CT Posts: 7,217 Thanked: 1,807 Times View My Garage	The model in hte 1st pic looks like a combo of the Hyundai Getz and the Suzuki SX4 - altho the overall effect seems to be good.The 2nd pic looks like an almost 100% facsimile of a Peugeot. Its amazing how little is known even in todays' world - Lada is probably more famous than "Naza"
	() Thanks

26th September 2006, 22:38	#5
Steeroid Senior - BHPian Join Date: Mar 2005 Location: N.A Posts: 7,046 Thanked: 2,751 Times	Dont know about this Naza thing, but the first car was offered for sale here in Dubai under some Chinese name Jialing or some stuff like that - same company that makes copies of the old Toyota Hiace van. The 2nd is obviously the Peugeot 206. The suffix SDN BHD (Senderan Berhad) seemed to indicate its a malaysian company and sure enough they are franchisees for Kia in Malaysia. They are not a 'sister concern' because it seems Kia is likely to set up operations in India too. Bestari = Smart (?) and Sutera = Silk in Bahasa. Seeing that they are not exactly popular in their home country (Malaysia) as a manufacturer though they are reasonably successful as traders, I cant see how they can be successful here. Last edited by Steeroid : 26th September 2006 at 22:55.
	() Thanks

27th September 2006, 12:41	#8
esteem_lover Senior - BHPian Join Date: Jul 2006 Location: Madras/Py Posts: 7,556 Thanked: 502 Times View My Garage	Well, all the best. more the merrier, i would say. the bestari is cute. sutera is not bad either, considering we love santro. any unknown commodity has to be aggresively priced to attaract the mass' attention. if they do that, no saying what will happen. good luck NAZA.
	() Thanks

26th September 2006, 22:16	#2
rahul_intlad Senior - BHPian Join Date: Aug 2006 Location: Pune Posts: 1,579 Thanked: 4 Times	The naza sutera: The naza bestari:
	() Thanks

27th September 2006, 17:46	#9
Poseidon BHPian Join Date: Mar 2006 Location: On the briny Posts: 81 Thanked: 49 Times	Bestari has contemporary looks. Notwithstanding this, there too many unknowns here. After sales service and resale will be a bother, for one. Other than being another addition from Detroit-of-India Chennai, there is very little to cheer about, right now. I personally would prefer cheering for that other new car Chennai, the Verna!
	() Thanks

27th September 2006, 18:38	#10
iraghava Senior - BHPian Join Date: Oct 2005 Location: Bhaiyyaland Posts: 8,033 Thanked: 265 Times View My Garage	I would be highly suspect of a manufacturer like Naza. Since I assume they outsource/assemble both cars they would have minimal R&D and that usually spells trouble. Building a brand from scratch is also not easy and certainly calls for some brave moves & deep pockets, especially for a manufacturer like Naza which is a small player even in its home market. I would be interested in seeing how their products fare in the Indian market but I won't be holding my breath for them.
	() Thanks

27th September 2006, 18:49	#11
yeis BHPian Join Date: Feb 2006 Location: Mumbai Posts: 238 Thanked: 4 Times	Me too had heard of Sutera but never knew there is a brand called Naza!
	() Thanks

27th September 2006, 19:14	#13
Mpower Senior - BHPian Join Date: Mar 2005 Location: Bangalore Posts: 10,409 Thanked: 1,730 Times View My Garage	Thanks for the list. China is now world's #2 car market after the USA. They have really gone places in no time.
	() Thanks

27th September 2006, 19:25	#14
rahul_intlad Senior - BHPian Join Date: Aug 2006 Location: Pune Posts: 1,579 Thanked: 4 Times	Thanks for the list.Did not know so many cars come out from chinese assembly lines.
	() Thanks

27th September 2006, 19:43	#15
spadival Senior - BHPian Join Date: Oct 2004 Location: Melbourne, AU Posts: 1,773 Thanked: 26 Times View My Garage	I would be the last person to buy a Malaysian product.. considering the way they treat Indians over there. Let them first learn to treat Indians with respect.
	() Thanks