[TheStranger]

Originally Posted by tushky

And now we have silver evasion. Found this image on the internet.

"Evasion" it is indeed.

Its another of those concepts that TATA had made, but "evaded" the idea of proper production.

[volkman10]

Tata EVision electric sedan will not be launched: MD

We had in fact debuted a concept in Geneva 2018 that was based on Omega architecture. So it’s technically feasible but not commercially viable.

Source:

[shortbread]

If there is one thing that Tata consistently does is developing or conceptualising a premium sedan and then chickening out due to lack of commercial viability. This happens every single decade without fail, almost a ritual now!

I get it that every car manufacturer shows an upmarket concept in some form or other, luxury cars, sports coupes or the new trend of impossibly powered electric super cars etc etc.... It's all part of brand building.

But once you have tried and then said it does not make commercial sense, then why keep attempting again?

Why not conceptualise and gauge feedback on more realistic projects an plug huge gaps in the product portfolio? How about an Ertiga sized people mover, a Thar rival, an affordable small city electric car, a next gen Xenon pick up etc. etc...

I apologise for the rant but I have been following Tata concepts from the 90s. I remember as a youngster being excited by the Magna, a home grown luxury car that was fully developed and even tooled for production and then they decided otherwise. Please Tata, move on, there are more viable segments out there than a premium sedan.

Tata Magna (1990s)



Tata Elegante (2000s)



Tata Prima (2010s)

[tushky]

Originally Posted by shortbread

If there is one thing that Tata consistently does is developing or conceptualising a premium sedan and then chickening out due to lack of commercial viability. This happens every single decade without fail, almost a ritual now!

Well Magna was a premium sedan concept and then Tata was not in the condition to jump directly in the line of Honda City, Opel Astra and Ford Escort. Hence they launched Indigo instead.

Tata Manza is the toned-down version of Elegante Concept. You can easily spot the similarity in the basic shape.

And I heard somewhere that Ratan Tata felt that the design of a Prima concept is already feeling outdated hence they dropped the idea of developing it.

[DicKy]

Originally Posted by shortbread

If there is one thing that Tata consistently does is developing or conceptualising a premium sedan and then chickening out due to lack of commercial viability. This happens every single decade without fail, almost a ritual now!.....
..............
....Why not conceptualise and gauge feedback on more realistic projects an plug huge gaps in the product portfolio? How about an Ertiga sized people mover, a Thar rival, an affordable small city electric car, a next gen Xenon pick up etc. etc...

Couldn't agree more. The Magna could very well have been India's Crown Vic. Guess the launch of Accord and company made Tata stop. After all it was based on the Safari's platform, and would have been pretty crude compared to the international competition. (Aah....if launched, by now it would have been a RWD sedan one could pick for peanuts)

The Elegante, in Tata's defence showed the design philosophy for the Manza. Though i remember the concept said it would have a V6 petrol engine option, and I was pretty pumped up. Tata moving upmarket et al.

The Prima concept, maybe now it looks slightly outdated, but it's still a good looking one.

The e-Vision. Oh c'mon Tata. Damn sedanocalypse.

Like @shortbread has said, why not an Ertiga rival, Thar rival or next gen Xenon.

Tata could have easily electrified the Nano. Would have been THE city car.

Looks like Tata has given up on BOF platforms. No Sumo successor, no Thar rival, no Safari successor, and not even a Xenon successor.


Funny thing, when Mahindra launched XUV500 and was developing the KUV, thought it would be monocoque from now for them. And Tata would be strong with the X2 platform in the Aria, Safari and next gen Xenon.

And now? Mahindra has lined up at least two BOF models with indigenous engines, while Tata.....