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Quote:
Originally Posted by avishar
(Post 4920943)
Citroen comes to Kolkata, to open its first showroom in Park Street. Going by the dealership promoter, I wonder if its the Jeep showroom being converted to Citroen?
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Maybe both Jeep and Citroen will share the same showroom. In Bangalore, MPS/PPS dealer has taken the Citroen dealership and looks like they are planning to use their existing Jeep showroom in Electronic city for Citroen as well.
Quote:
Originally Posted by arun_josie
(Post 4921301)
Maybe both Jeep and Citroen will share the same showroom. In Bangalore, MPS/PPS dealer has taken the Citroen dealership and looks like they are planning to use their existing Jeep showroom in Electronic city for Citroen as well.
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Quite possible. PSA and FCA have merged globally to create the Stellantis group. So I wouldnt be surprised if Citroen and Jeep found some synergies in many areas like distribution etc. However im not so sure of joint showrooms from day one since it may not help to create a brand identity for Citroen. May be its just an one off instance of a dealer having both brands under his company and thereby them being next to each other.
The Mumbai dealership is also finalised and the showroom will open in Q1 2021 at Worli
I found this advertisement yesterday in a local daily.
Thought of sharing it here. Citroen chennai..
Citröen dealership coming up in Naraina industrial area, West Delhi. Just bang on the road where there was a Hyundai dealership earlier.
Quote:
Originally Posted by Balaji31582
(Post 4934913)
I found this advertisement yesterday in a local daily.
Thought of sharing it here. Citroen chennai.. Attachment 2082556
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Similar Ad in today's local news paper for Kochi Showroom. Looks like its going to be EVM Citroen in Kochi, Kerala.
Citroen C5 Aircross SUV to makes its debut on
February 1. Quote:
It will be locally assembled in India at the Thiruvallur plant in Tamil Nadu.
Likely to be offered with a sole 2.0-litre diesel engine with manual and automatic transmission options.
Prices are likely to start from Rs 25 lakh (ex-showroom) onwards
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Will rival the Jeep Compass, Skoda Karoq, and the Hyundai Tucson.
Link
Starting price to is expected to be around 22,00,000. Got this hint from one of the agency working on the launch.
Very skeptical of this strategy.
Your first product of your new brand in India will be in the near dead Tucson/Karoq segment?
Why?
It will hardly sell, the dealers will not be too enthusiastic, will not get much press or consumer interest. The velocity of the brand (I don't know how else to put it) will be slow, why do you want that in India? The Indian market never gives anyone a second chance very easily.
Citroen C5 Aircross spied on video in Chennai
Video Link
This top down approach of the new entrants is an interesting strategy for sure. MG and KIA, both started with this and have created enough buzz to sell their initial offerings with much success.
C5 Aircross is good to look at and has the potential to kick start a segment which is in the sleep mode right now. Let’s see which way the unveiling takes the brand Citroen and if priced correctly, we will probably see another new entrant laughing all the way to the bank !!
Citroen need to do a KIA thing in India to get a foot hold: target the hottest segment,challenge the established players and win the customer's confidence by ubiquitous presence on the road.
Citroen C5 Aircross ready for launch, spotted again in black:
Link
Citroen C5 Aircross spotted testing in Rajasthan all muddied up
Source : Evo India
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