Jeep helps villagers vote

embee · 9th May 2019, 13:33

This is indeed very good and remarkable marketing and public relations exercise/stunt by Jeep. The company showed off the offroading ability and the "go-anywhere" capability of Jeep and the foremost thing, it brought a smile on the face of villagers for whom its a once in a lifetime experience of a ride in an expensive vehicle. And the best part is that people get to exercise their right to vote.

sooraj.naik · 9th May 2019, 13:53

Brilliant initiative. However, didn't like the idea of the mother and child sitting in the front seat. It's a safety issue plus the terrain. Hope it was only for the video shoot!

ShivrajG · 9th May 2019, 16:07

1 vote or 100 each one of those makes a difference. Thank You Jeep for this great initiative. Corporates like Tata and Mahindra should be doing such acts for PR and national duty.
Its a nice move.

The Riddler · 10th May 2019, 00:59

This is a brilliant PR exercise by Jeep

Other auto manufacturers should learn from them on creating meaningful & effective content. The ad portrays the Jeep's go anywhere ability very well.

I watched the video multiple times just to see those genuine smiles. Touched.

susheel_kainat · 10th May 2019, 10:24

If its not any gimmick, then hats off to JEEP for pulling out this mission. Just loved the BGM and the happy expression of the crowd when they board the vehicle - priceless. Looks very real to me. Thanks for sharing this wonderful video.

vsrivatsa · 10th May 2019, 15:05

I had loved their earlier Advertisement talking about the Jeep Fables and this one tops that given the application of the Jeep Compass 4 x 4 capability to a very good purpose.

Excellent advertisement which showcases the product capabilities in a very subtle way and at the same time solves a real world problem and the ad also has a very strong emotional connect. A lesson in ad making truly!

maverick.munish · 10th May 2019, 15:28

Absolutely fantastic.
Spot On and creating a few brownie points for themselves as well.
Showcasing their Human touch and also depicting the capability of their product.

Also by targeting an audience they know wont end up buying their product makes it extra special.
The smiles and the expressions said it all !!!

anandharamanp · 12th May 2019, 21:45

Nicely thought through initiative of "contributing to the society we live in & do business" which also ends up in Brand Building for Jeep.

sudhirdamo · 13th May 2019, 22:12

I watched this ad on YouTube recently, and it seemed very heart warming.. The smiles of the villagers at the end were genuine & they were all smiles after their JEEP experience. I think Jeep India did a great job in tapping into the current mood of Indians and making this video at the right time... Jeep Compass is good car, and its advertisements and promotions seem to make it even more functional & harder to ignore for those wanting to buy a car in the 20-25 lakh price point

9th May 2019, 13:33	#16
embee BHPian Join Date: Aug 2014 Location: DL/GBN Posts: 223 Thanked: 309 Times	Re: Jeep helps villagers vote This is indeed very good and remarkable marketing and public relations exercise/stunt by Jeep. The company showed off the offroading ability and the "go-anywhere" capability of Jeep and the foremost thing, it brought a smile on the face of villagers for whom its a once in a lifetime experience of a ride in an expensive vehicle. And the best part is that people get to exercise their right to vote.
	() Thanks

9th May 2019, 13:53	#17
sooraj.naik BHPian Join Date: Jul 2015 Location: Dubai Posts: 51 Thanked: 50 Times	Re: Jeep helps villagers vote Brilliant initiative. However, didn't like the idea of the mother and child sitting in the front seat. It's a safety issue plus the terrain. Hope it was only for the video shoot!
	() Thanks

9th May 2019, 16:07	#18
ShivrajG BHPian Join Date: Jan 2016 Location: Pune/Bengaluru Posts: 178 Thanked: 791 Times View My Garage	Re: Jeep helps villagers vote 1 vote or 100 each one of those makes a difference. Thank You Jeep for this great initiative. Corporates like Tata and Mahindra should be doing such acts for PR and national duty. Its a nice move.
	() Thanks

10th May 2019, 00:59	#19
The Riddler BHPian Join Date: Dec 2018 Location: KA19 Mangalore Posts: 101 Thanked: 454 Times	Re: Jeep helps villagers vote This is a brilliant PR exercise by Jeep Other auto manufacturers should learn from them on creating meaningful & effective content. The ad portrays the Jeep's go anywhere ability very well. I watched the video multiple times just to see those genuine smiles. Touched.
	() Thanks

10th May 2019, 10:24	#20
susheel_kainat BHPian Join Date: Mar 2019 Location: Bangalore Posts: 32 Thanked: 95 Times	Re: Jeep helps villagers vote If its not any gimmick, then hats off to JEEP for pulling out this mission. Just loved the BGM and the happy expression of the crowd when they board the vehicle - priceless. Looks very real to me. Thanks for sharing this wonderful video.
	() Thanks

10th May 2019, 15:05	#21
vsrivatsa Senior - BHPian Join Date: Jan 2014 Location: Bangalore Posts: 1,621 Thanked: 4,001 Times	Re: Jeep helps villagers vote I had loved their earlier Advertisement talking about the Jeep Fables and this one tops that given the application of the Jeep Compass 4 x 4 capability to a very good purpose. Excellent advertisement which showcases the product capabilities in a very subtle way and at the same time solves a real world problem and the ad also has a very strong emotional connect. A lesson in ad making truly!
	() Thanks

10th May 2019, 15:28	#22
maverick.munish BHPian Join Date: Apr 2014 Location: Shimla, Delhi Posts: 113 Thanked: 93 Times View My Garage	Re: Jeep helps villagers vote Absolutely fantastic. Spot On and creating a few brownie points for themselves as well. Showcasing their Human touch and also depicting the capability of their product. Also by targeting an audience they know wont end up buying their product makes it extra special. The smiles and the expressions said it all !!!
	() Thanks

12th May 2019, 21:45	#23
anandharamanp BHPian Join Date: Aug 2015 Location: Chennai Posts: 138 Thanked: 88 Times	Re: Jeep helps villagers vote Nicely thought through initiative of "contributing to the society we live in & do business" which also ends up in Brand Building for Jeep.
	() Thanks

13th May 2019, 22:12	#24
sudhirdamo BHPian Join Date: Mar 2019 Location: Mumbai Posts: 34 Thanked: 79 Times	Re: Jeep helps villagers vote I watched this ad on YouTube recently, and it seemed very heart warming.. The smiles of the villagers at the end were genuine & they were all smiles after their JEEP experience. I think Jeep India did a great job in tapping into the current mood of Indians and making this video at the right time... Jeep Compass is good car, and its advertisements and promotions seem to make it even more functional & harder to ignore for those wanting to buy a car in the 20-25 lakh price point
	() Thanks