[Superleggera]

Originally Posted by GeneralJazz

This is not the first time that the name Baleno is involved in badge engineering.

Suzuki Cultus Crescent aka Baleno

Attachment 1878317

Chevrolet Cassia

Attachment 1878318

Image source: Google

GM owns stake in Suzuki, there are re-badging done across multiple models in various geographies between GM and Suzuki.

Our good old Chevy Optra was Sold as Suzuki Forenza in USA.

[tushky]

Originally Posted by Superleggera

GM owns stake in Suzuki, there are re-badging done across multiple models in various geographies between GM and Suzuki.

Yes, Suzuki WagonR and Ritz also sold as Opel Agila in Europe.

[ajmat]

Originally Posted by porsche_guy

How can we all forget the Aston Martin Cygnet?

This was essentially a Toyota iQ with an Aston badge and leather inside. It even shared the same specifications with a 97BHP 1.3L Inline 4 cylinder engine!
Attachment 1878469

Attachment 1878470
Pity that it cost almost 3 times as much as the Toyota

Cheers!

Must point out that these were repainted and retrimmed. The only reason for their existence was to bring down the CAFE rating

Originally Posted by Superleggera

GM owns stake in Suzuki, there are re-badging done across multiple models in various geographies between GM and Suzuki.

Our good old Chevy Optra was Sold as Suzuki Forenza in USA.

Mainly in the US when Chevrolet would not touch this, Daewoo had collapsed and Suzuki had not yet developed the Kizashi

Originally Posted by tushky

Yes, Suzuki WagonR and Ritz also sold as Opel Agila in Europe.

Opels European distribution network was much superior to Suzukis.

[Pontiac]

Originally Posted by redohabitat

Not true. Lexus and Acura are far advanced and much refined versions of their parent company products. A lexus base model has more features than that of a toyota's equivalent product.

It is well known that Toyota sells same car with same body and engine with minor tweaks under two different brands. Toyota Avalon and Lexus ES. Earlier times, the differences were so subtle that you needed to look at the emblem to make out which is which.



Adding to the list.

Infiniti QX80 and Nissan Armada (or pathfinder in Middle East)

[coolmind]

I came across a similar articles.
May find it interesting especially the 'Nano'.

https://www.motortrend.com/news/15-car-doppelgangers/

https://www.autopartswarehouse.com/b...at-look-alike/

[Himanshu809]

I don't know if it counts as a part of this discussion, but I just wanted to share what I saw in 'Better Call Saul', the prequel spinoff to 'Breaking Bad'.

Jimmy McGill a.k.a. Saul Goodman (from Breaking Bad) drives a battered Suzuki Esteem which is basically the OG Baleno which was sold in India.

[redohabitat]

Toyota knows just how much money they can make by selling luxury cars, and they don’t want to screw it up by peddling poorly rebadged boxes. As a result, the lexus of today are a lot different than the lexus of years past. They’re more luxurious. They’re more distinctive. They’re more appealing, and way more refined than their toyota counterparts.

Lexus has gone to great lengths to differentiate its vehicle offerings by giving them upscale cabins, a unique infotainment system, and, in some cases, more potent available powertrains. To call them a mere rebadge, would be shortsightedness.

Originally Posted by Pontiac

It is well known that Toyota sells same car with same body and engine with minor tweaks under two different brands. Toyota Avalon and Lexus ES. Earlier times, the differences were so subtle that you needed to look at the emblem to make out which is which.



Adding to the list.

Infiniti QX80 and Nissan Armada (or pathfinder in Middle East)

[ajmat]

Originally Posted by lamborghini

I personally feel the VWAG has badge engineering nailed for most part.
From Seat to Skoda to VW to Audi - they have managed to create a good differentiator in the market and command a significant premium.

You have covered the points exceedingly well in your 6 point check-list, though to be fair IMO some points do carry a more weight - looks and distinct trims being key, along with incorporating respective manufacturer's traits.
.

Sorry for the late reply. What VW do is either make the car very different or lightly rebadge and restrict the market territory.

You are indeed correct, some points should carry more weight than others, however, it is best to consult with some others and arrive at this. I did not have the time although there are 100000+ experts here who could help!

[bharat4ever]

Would you please speak about the current gen BMW Z4 -> Toyota Supra as well?

[lamborghini]

Originally Posted by ajmat

You are indeed correct, some points should carry more weight than others, however, it is best to consult with others and arrive at this. I did not have the time although there are 100000+ experts here who could help!

No disrespect meant at all Sir!
I think you've done a fantastic job covering the key points to make a badge engineered car successful!

[ajmat]

Originally Posted by bharat4ever

Would you please speak about the current gen BMW Z4 -> Toyota Supra as well?

That is much deeper than badge engineering. One comes as a convertible and the other as a coupe. The exterior panels are also quite different

[pedrolourenco]

Originally Posted by Himanshu809

Suzuki Esteem which is basically the OG Baleno which was sold in India.

It's also sold at the Chevrolet Esteem in South America. The Indian Esteem was sold as the Chevrolet Swift.

[SwapnilNalavade]

The Fiat Sedici & Suzuki SX4 : Co developed by Fiat and Suzuki and designed by Giorgetto Giugiaro's Italdesign Giugiaro studio for the European market. The Mini Crossovers never made it to the Indian shores. What we got instead was the SX4 Sedan.




Internationally in 2013, the Second Generation of Mini Crossover was launched as Suzuki SX4 S-Cross. The second generation SX4 has not been marketed as a Fiat, and the SX4 sedan was replaced with the Suzuki Ciaz, while the Sedici was succeeded by Fiat 500X in 2014.

[volkman10]

Badge Engineering garners acceptance for the Toyota- Suzuki duo:

Feb-21 dispatches continues the success trend seen since the release of Glanza- Baleno.

Baleno+ Glanza = 20,070 + 2743

Brezza + Urban Cruiser = 11,585 +2549

38% of Toyota India's volumes in Feb'21 came from Maruti rebadged models!


Link

[volkman10]

Beating all logic, the Suzuki- Toyota badge engineered products are huge success for the duo.

In March-21:

-Toyota India registered its highest-ever domestic sales in the month of March'21 since 2013

-Maruti sourced Urban Cruiser ranked second and is bringing significant volumes for TKM. The model sales grew 24% over Feb'21

-Maruti Rebadged models (Glanza & Urban Cruiser) total dispatches in March 2021 added up to 6,151 units and contributed to over 41% of TKM's volumes.

- Even with only petrol variants the Cars are the best sellers in their respective segments.

- Glanza + Baleno = 24,206 ( Segment leader)

- Vitara Brezza + Urban Cruiser =14,436 (Segment leader)




Link