[a4anurag]

Here are the Numbers!


Yearly Sales Trends - All Manufacturers


Top 20 Y-o-Y Gainers


Top 20 Y-o-Y Losers


Top 20 Sales - Year 2019




Top 20 Combined Sales - 2011 to 2019




Total Car Sales - 2011 to 2019


Manufacturer Market Share - 2019

PS:

• Thanks to AutoPunditz for sharing the yearly sales data sheet that they maintain and update regularly.
  
  
• I have used a similar format of what I had used when presenting the 2016 Annual Report Card thread (Here).
  
  
• Please click to open the image on a New Tab for better readability.

[a4anurag]

Here's how they fare individually (model-wise) Year-on-Year!

[a4anurag]

Segment-wise Trend






Body-wise Trend

Seeing these pie charts below, it is clearly evident that the % share of hatchbacks was higher in the year 2011 but from then, sedans started to pick up in numbers increasing their % share attaining their peaks in 2014-15. The SUV's onslaught started around the same time but results were noticable from 2016 onwards where the % share of sedans started to drop and the SUV segment to grow (Compact SUV's included).

During these 9 years, MUV segment has more or less been floating between 13-16%.

[a4anurag]

All Manufacturers Market share Trends - 2011 to 2019



2011


2012


2013


2014


2015


2016


2017


2018


2019

[a4anurag]

2011 to 2013 were their stronger years if seen and after that, the downfall was sharp and steady till 2017.

Model-wise sales

Feels sad to see such a company going down steadily year-on-year till they finally decided that they can't survive the Indian market and shut-shop. IIRC, mid-2017 they had announced that the brand shall NOT sell cars in India and completely close down by the year-end and focus on Exports only.

Chevrolet had the Beat, Cruze and Tavera that used to sell decently getting in some moolah to the dealers/manufacturer. In 2017, Tavera was the highest contributor at 40.7%, Beat was at 29.7%, Cruze stood at 13.0% and Sail Sedan at 11.0%. Rest all were dud's.

Apart from not much interest being by the manufacturer towards the market to improve sales and service, I feel the Emission scandal was one reason for a complete fall of customer base from the country.

[a4anurag]

With three cars on sale, IMO they have performed decently against all the odds when compared to the competition that offers a lot in terms of quality, FE, performance etc. Datsun Go & Go+ had settled sort of well till 2018 and after that, the figures dropped down sharply.

Model-wise sales

The Datsun Go, Go+ and RediGo witnessed a drop by 54%, 55% and 50% respectively in terms of sales figures compared to 2018. Saviour for them in the line-up was the RediGo which has been doing a 20K+ units consistently until 2018 after it saw a 50% drop in sales. Overall the three cars have an average 0.2% contribution to the total car sales in 2019. If individual sales for the year are considered, the total stood at 16,670 units of which 67% was from RediGo whereas the rest two 15% on average.

I can't find a major reason unless they come up with a new car that can do something for this brand in the times to come since how fierce the competition has become.

[a4anurag]

What a legendary manufacturer but seeing its condition in India makes me sad. Cars were great, much better than the competition but their luck in India never took off.

The spike post-2017 as seen in the graph is due to Compass landing onto the Indian shores.

Model-wise sales

Only saving grace here for FCA is the Compass that has been garnering 5 digit figures since its launch in 2017. If the Compass is taken out of the picture then it is almost a close for Fiat in India. All these years before the Compass came, Punto and Linea were the only ones helping to a certain extent. The Compass contributes 0.4% to the total car sales in India for the year 2019 and 97.3% of total Fiat sales in India for 2019 but also has witnessed a 40% drop compared to the figures in 2018.

Rumours of FCA shutting down the 'Fiat' brand also was one of the main contributors to lackadaisical sales during the year and along with dealerships/service centres closing down faster, made customers think twice before purchasing any of the products. Yes, the Compass is slightly over-priced for what it offers but a minor price correction should help the car move off the showroom floors better than it is doing currently.

[a4anurag]

Still riding on the EcoSport's love that our citizens have even after so many years of launch, feature deletion etc, it still pulls customers into the showroom, yes, sales are less compared to earlier years but for what it offers, it is chugging along - The real bread and butter for Ford.

The graph has been more or less stable throughout the years but 2019 did see a slight negative impact mostly due to the Ford deciding to exit the country and merge with Mahindra. Ford has been roughly selling in the range of 75,000 to 85,000 units on an average Y-O-Y and the overall average sales stand at 85,000 units. The year 2019 for Ford was mostly on the negative side except for Figo and Endeavour which registered a positive growth compared to 2018 numbers.

Model-wise sales

Star performer in terms of % Y-o-Y is the Figo and Endeavour at 102.71% and 8.70% respectively. Outright sales numbers were brought home by EcoSport but the sales dipped by 23%. Worst performers for Ford were Aspire and Freestyle registering a 48% drop over the last year. EcoSport contributes by 1.4%, Figo/Aspire by 0.3% and Endeavour by 0.2% to the total car sales in 2019.

Fiesta sadly never picked up after the refresh that it got as the competition moved a lot ahead for people to accept what was being offered. Yes, fit finish, handling was miles ahead of the competition but overall perception never helped in garnering sales for the car eventually getting discontinued in India.

The Mustang saw a total sale of 75 units in 2019, a drop by 19% over 2018 where it stood at 93 units. How many of these 75 units reached the actual households is the silent question.

[a4anurag]

I'm at a loss of words seeing the data for this manufacturer JV. Pajero Sport the car that brought in whatever little sales has gone down to the point of no return.

Model-wise sales

64 units in 2018 and 0 in 2019.

The End!!

[a4anurag]

With a total sales of 1.35 lakh units, Honda stands at the fifth position with a market share of 5%. Honestly speaking Honda lost the plot post-2015 where it was having a 7% market share for two consecutive years but the drop started from 2016 where it fell to 5%.

Model-wise sales

Honda Brio, the most loved hatchback from Honda was finally put to rest by the end of 2018. Honda Jazz too has been an average performer at 9,500 units in 2019 showing a drop of almost 49% Y-o-Y. Jazz had its best selling year in 2016 totalling it at 35,000 units.

Honda Amaze is the highest seller and contributes the total car sales by 2.3% and 50.3% share of total Honda cars sold in 2019. Post the facelift in 2018, the car has done 67,000+ units for the second time again in 2019 also and is fairly accepted by the Indian public as the compact sedan segment was the highest in those years. It is now that the trend has shifted towards C-SUV/SUV's making life for these sedans a bit more difficult.

Honda City is the second-best performer for the company with its share of 21% for the total sales in 2019 but overall sales have fallen badly as compared to what it was during its peak in 2015 (87,000+ units) which dropped to 57,000+ units in 2016 but picked up a bit in 2017 (62,000+ units) but since then it has fallen down to 28,000+ units in 2019. I feel it is due to the segment itself failing to catch up. Yes, quality-wise, the City lost its plot but I don't think it can be considered as the point for the drop in sales.

The compact SUV segment that is now on its high, Honda has the W-RV to offer to the public. It was accepted well initially selling an average of 35,000+ units in 2017 & 2018, the plummeted to 20,000 units in 2019.

Nothing much to write about the D-segment offering from Honda viz. Civic and the CRV. Launched in 2019, the Civic has got almost 5,000 units off the factory. Numbers that the CRV could manage was a total of 1000 units in 2019 (jump from 600 units in 2018).

[a4anurag]

After Maruti Suzuki in India, Hyundai is the second company to be found on the sales charts always. It has been maintaining its market share Y-o-Y between 15-17% and the same can be seen in the graph below. Sales have been steady and the cars being offered to the market have been accepted well especially the hatchback and SUV segment.

For the fourth consecutive year since 2016, Hyundai has been consistently selling over 5,00,000+ units maintaining its second position and market share too.

Model-wise sales

Most popular ones with a higher share in total sales for Hyundai are Santro (12.7%), i10 Grand (20%) and the Elite i20 (24%) have been the best sellers in the hatchback segment whereas Creta (20%) has been the favourite in the SUV scene. Launched in 2015, the Creta became the most favourite SUV in the Indian market selling 1,00,000+ units a year consistently. Sales of the car dropped as the facelift (2nd Gen) was expected by early 2020 witnessing a Y-o-Y drop of 17%. Elite i20 still gets the sales even after so many years maintaining its share in the sales without much effort to the manufacturer to refresh the model etc.

The Venue, latest kid on the block has seen 70,000+ units and shall have to be seen how well the car performs over the coming months.

The only area where I feel Hyundai should focus more than what it is doing is the 'D-Segment' viz. Elantra, Tucson and Santa Fe. Having a similar-looking interior as the Verna or Elite i20 in 20+ lakh car will not help much in terms of sales. The Tucson feels like an enlarged Elite i20. The oomph factor required to lure the buyers of the D-segment is severely lacking and that shows up on the sales charts too. Elantra and Tucson have shown a 45% dip in 2019 versus 2018 sales. Hyundai needs to act up fast and offer some great engine + transmission combinations for these two cars and design them well to help it get off the showroom floor faster than it is doing now.

As the EV segment is on the rise now, Hyundai launched the Kona in 2019 selling 300 units. Not a cheap car to buy but shall be the future best selling segment in the times to come.

[a4anurag]

Best entrant into India so far and how - 45,000+ units in roughly 5 months.

With only one car on offer, the Seltos (Creta's main competitor) and both the cars are pretty similar in terms of construction, build, engines etc, it pulled sales from Hyundai's kitty making it a fierce competition in the market. Seltos contributes to the overall sales of 2019 by 1.5% which is greater than what Volkswagen has managed in 2019 with all its cars on offer.

Model-wise sales

Kia Carnival, Sonet and the rest cars that Kia is planning to launch in India in the upcoming months shall help the manufacturer get a stronghold and also increase its market share.

Hyundai-Kia combination shall give other manufacturers a run for their money.

[a4anurag]

The third highest-selling homegrown manufacturer currently with a market 7% and total sales of 2,20,000 units for the whole year. A new entrant in the portfolio is the XUV 3OO that has got a good response from the market as it is a genuinely well-built car with not many corners cut too. Overall sales have been dwindling between 2.1 to 2.4 lakh units yearly.

A consistent and near-flat graph even though the cars on offers are a lot older than the competition and most diesel-powered ones.

Model-wise sales

Alturas G4, Mahindra's premium D-segment offering is the star here in terms of Y-o-Y % standing at 473% jump over 2018 numbers.

If sales number are considered then nothing comes close to the Bolero even though it is such a bare-bones UV and been around since ages. Mahindra has managed to move out 70,000 units of the Bolero with 32% share in total sales that Mahindra managed in 2019. The next closest in the line is the Scorpio at 46,000 units for a decade+ old car that still manages to draw fans for its looks and rugged feel.

XUV 5OO is in serious need of a complete rejig for it set the sales charts on fire. It is currently chugging along but nothing great to mention as the design and overall feel needs a refresh. It witnessed a 17% drop in sales over 2018 at ~18,000 units. The other offering that people are loving but not to the extent as it was in the initial years is the TUV 3OO. Standing at 14,000 units has a share of 6% of Mahindra total sales but a massive 44% drop over last years numbers. The TUV 300 PLUS variant too didn't help matters much to get the car off assembly line any faster.

Thar and Xylo are performing as they were but nothing fancy enough in them for any greater sales to happen. The new Thar is expected soon which shall be seen how well the Indian market accepts it and gets it off the assembly line.

Nothing worth to write about the KUV 100, Quanto and the NuvoSport - Honestly my opinion, Mahindra did waste valuable resources in launching these three cars into the market that were hardly accepted by the junta.

Marazzo - 7 seater people mover is enjoying decent sales currently at 20,000 units with a share of 8.8% of total sales that Mahindra has managed. 1.5L diesel, body-on-frame setup, decent ride quality and handling plus good space management is definitely helping the car move off the assembly line faster.

[a4anurag]

The 'BOSS' of the Indian passenger car market since ages holding 51% market share. Every manufacturer's dream to steal some market share from Maruti but I can hardly see that happening to a greater extent. Maruti reached its peak in 2018 at a whopping 17.3 lakh units and is currently down to ~14.9 lakh units thanks to BS6 fiasco (read implementation confusion and lack of readiness I feel). Coming days shall be the litmus test for Maruti thanks to BS6 implementation, crash test etc where it shall be a sight to watch how Maruti copes up and maintains its lead in the market without losing much of its sales to its competitors.

Maruti Arena + NEXA have helped Maruti gain an even greater footprint in the country and people do come out happy with a booking receipt in hand once they enter either of these showrooms. There is one car for every budget from those total 16 cars that are on offer to the junta and nothing that an average customer would be turned-off to run away from the showroom and get a competitor vehicle.

Model-wise sales

Compared to 2018, Maruti Suzuki didn't perform as expected as Y-o-Y % for most of their offerings were in negatives except for Eeco, WagonR, Ertiga (XL6 included).

Launched in 1999, the WagonR has been a consistent performer and in the early part of 2019, Maruti gave it a new lease of life by making it bigger (both inside-out) and also gave the car a new heart (1.2L K-Series) engine which makes it one of the best, no non-sense city car that is loved by every city dweller for what it offers in terms of FE, space, driveability and comfort over the competition (Hyundai Santro). Seeing a jump by 2.6% in sales over 2018, Maruti produced 1.55 lakh units of the WagonR and it contributes ~11% of total Maruti's sales in the country. Impressive I must say.

Alto, the next car that our junta just loves to no end and the cheapest (price-wise) on offer from Maruti for first-time buyers. It is a simple car with no frills and reliable with nothing underneath to go wrong. 2 lakh units a year, not a small feat for a manufacturer and this segment is pounced upon by many but hardly any success is gained except for Maruti and how it manages is commendable. Alto contributes to total car sales in India by 7% and 14% of total sales by Maruti in 2019.

Ertiga (+XL6) is the next in line dependant seller for Maruti in the people movers segment (MUV) with sales standing at 1,09,000 units (XL6 added) the next nearest competition price-wise coming from Mahindra's Marazzo (20,000 units) and Innova Crysta that is much costlier standing at a commendable ~62,000 units in 2019. Launched in 2012, it still has its fan following from both private car buyers & taxi segment due to the engines + space on offer for the price one is being charged. With a facelift in early 2019, re-designing it for better packaging and re-designed looks, helped it get more buyers to take it off the showroom floors in 2019. All said and done, with the addition of a proper petrol engine plus AT also in the line-up, I can't see any reason for an average family to not chose the Ertiga unless it is a large family requiring more space which is when Crysta will come into the picture. I can't find any other UV beating the VFM tag that the Ertiga can offer to the Indian junta. With the launch of the XL6 (through NEXA), it caters to the small premium buyers who need the same car with captain seats to travel around in class and more space inside. I feel it was good for Maruti to choose the 4-speed TC over the AMT for the Ertiga (+XL6) as it is much more acceptable and smooth in nature over the AMT. From 60,000 to 1.9 lakh units is a 65% jump contributing to almost 7.3% of total sales of Maruti Suzuki in 2019.

Swift (1.92 lakhs units), Baleno (1.83 lakh units) and Dzire (1.99 lakh units) in 2019 have seen a drop by 14%, 13% and 24% respectively. Maruti's bread and butter these cars have been since long and the drop in numbers must be worrisome to the top management. The other hatchback that didn't get the same love as the rest is the Ignis sitting in the NEXA section of the group. It dropped to 22K units in 2019, a 50% low over 2018. Not so great styling on the outside plus pricey offering didn't get to reach the households of many as Maruti would have thought when it was launched. In the B1 segment that is silently selling more in the taxi segment than the private side is the Celerio, a fairly successful model witnessed a drop of 30% in sales over last year.

In the C-SUV segment, Vitara Brezza contributes by 9% to the total sales managed by Maruti in 2019 with 1.3 lakh units being sold nation-wide. This car is in dire need of a proper refresh and not some sticker addition launch. It is losing steam now to the competition and Maruti needs to wake up and help it else shall fall-back in line to a point of no return. S-Cross, the other car that has been selling silently since launch but delays from Maruti's side to give it a petrol-powered heart, didn't help it in pushing off the showroom floors. Old and boring 1.3L DDiS engine wasn't helping when the competition was zooming ahead in all angles with different engine + transmission combo's being offered, Maruti was yet to act on it. This did drop the sales by 56% to 18,000 units in 2019. A petrol heart + AT transmission (for diesel engine too) should get the car back in form as ride, handling, comfort is great in the S-Cross and feels premium than any other Maruti on offer today. Great car but the parent is neglecting this child of its for reason best known to them.

The Utility segment is lit for Maruti with two offerings viz. Omni and Eeco that have been on our roads since ages and helped the commercial sector move items in the city and tight areas without much of an issue plus for start-ups these two cars are excellent VFM options. 1.1 lakh units of the Eeco and 20,000 units of Omni in 2019 is a commendable feat for all the crash safety-related awareness that the country is reeling under. Hardly can one find a suitable replacement for these two cars if they were to be banned/discontinued in future.

Sedan segment that is now suffering the most with hardly any sales happening for any manufacturer in the country, the Ciaz has seen 30,000 units of sale in 2019, a drop by almost 42% compared to 2018. I am not sure if the sales will sustain any longer in the months to come as everyone seems to be running behind the C-SUV/SUV segment.

At the end of 2019, Maruti launched an SUV (tall hatchback more so) named the S-Presso in the 3.5-4.5 lakh bracket. Odd styling and 1.0-litre engine with MT or AMT options, customer have lapped it up decently and how well it sustains, the future months shall say.

[a4anurag]

Clever gameplay here by the Chinese manufacturer to get under the carpet and sell in India without having a sizeable opposition towards goods from China etc. Acquired a British brand (MG) and publicize on its heritage etc to not let customers know it is a Chinese car underneath. It has created enough public hype with the first launch in the SUV segment - The Hector which sits in the 13-17 lakh bracket.

Coming months shall tell how well it fares and whether it will sustain the operations or not.

MG Hector is the only offering they had in the year 2019 with total sales of ~16,000 units since launch. Fiat sourced-engine, slightly awkward styling with lots of features inside has helped the car gain some traction. AT option for a diesel engine was on offer at the time of launch which is surprising in these times when the whole market is running towards AT's.