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Old 27th April 2020, 12:03   #1
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Sales Trends of luxury cars in India - From 2007 to 2019

Sales Trends of luxury cars in India - From 2007 to 2019-luxury.jpg


Sales Trends of luxury cars in India - From 2007 to 2019-luxurycarsalesfiguresindia.jpg

  • Mercedes has been pretty much the biggest luxury car maker in India. Even in 2019, Mercedes Benz was clearly ahead of the second-largest luxury car seller BMW by quite a margin. However; Mercedes sales fell below 15k units and was the lowest in past 3 years. It also registered the highest YoY degrowth in the past 13 years!

  • BMW is fighting hard to outsell Mercedes Benz. And the story is similar in the global market. BMW has now gone on a product offensive mode and has launched a slew of new models/refreshes to fight MB. BMW India could sell 9,641 units in 2019 and recorded a fall of -13% YoY.

  • Audi India is not able to manage the tumbling sales and recorded the highest fall among the luxury car OEMs in 2019. The situation in 2020 will be even more dreadful as Audi is in the midst of a range revamp and has entered the BS6 era with just three models on sale (A6, Q8 and A8 L).

  • Jaguar & Land Rover was an outlier in 2019 and was the only OEM to record a YoY growth. JLR India also touched 5k units for the first time in the Indian market! JLR outsold Audi in 2019 and emerged as the third biggest Luxury Car OEM in 2019.

  • Volvo’s continuous growth streak was paused in 2019 and Volvo’s sales fell -15% in 2019 v/s 2018. Volvo India’s YoY growth was the least in 2019 since its launch in 2008!

  • Do note the fall of Luxury Car Industry in 2019 to 35,274 units. Also in 2019; Mercedes topped the luxury car OEMs, BMW came second & JLR third.

  • The overall trend has been topsy turvy for all the OEM's but Mercedes Benz has been the most consistent luxury car maker in India.

Sales Trends of luxury cars in India - From 2007 to 2019-luxurycarsalesfiguresindia1.jpg

Source:

Autopunditz - Luxury Sales Trends in India

Last edited by a4anurag : 27th April 2020 at 12:15.
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Old 28th April 2020, 07:05   #2
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Re: Sales Trends of luxury cars in India - From 2007 to 2019

Thread moved from the Assembly Line to the Indian Car Scene. Thanks for sharing!
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Old 28th April 2020, 13:17   #3
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Re: Sales Trends of luxury cars in India - From 2007 to 2019

I really don't think what Audi has done is wrong(reducing to 3 cars in their lineup). If you think about it , VW group having a brand like Skoda in India makes it quite pointless to get an Audi except for the badge value.

Everyone else will go for either BMW or Mercedes. Selling 13k unit when the market is damp is actually pretty impressive by Mercedes.

JLR is also doing good. It will improve further since they have rationalized their prices by bringing cars through CKD route.
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Old 5th August 2020, 17:28   #4
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Re: Sales Trends of luxury cars in India - From 2007 to 2019

The Rise of Mercedes Benz and the Free fall of Audi India! ( 2007 to 2019)

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Old 5th August 2020, 18:15   #5
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Re: Sales Trends of luxury cars in India - From 2007 to 2019

For 2 years, 2013 and 2014, Audi was the largest luxury car maker in the country but suddenly they lost the plot and have been relegated to the 4th place in 2020.

Even Mercedes seemed to have stagnated around 2010-12 but what a rebound it has been with the help of good styling, strong product line-up, and diminishing differentiation between ride quality and handling (BMWs of late have started to become softer and Mercedes has become more fun).

My personal favorite has always been BMW and they have been doing well consistently in a linear fashion. I just hope their current obsession of huge grills do not become an eyesore (something which has already started).
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Old 5th August 2020, 18:43   #6
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Re: Sales Trends of luxury cars in India - From 2007 to 2019

BMW sells some 2,00,000 units in China compared to a few thousands in India. I am really surprised at the massive gap.
Thier Economy is 5 times our size and from a PPP point of view its about 2-3 times bigger. Despite this they seem to be doing well for most brands. This clearly means that China has a much much bigger middle and upper middle class than us. They have been able to create wealth across classes unlike India.
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Old 6th August 2020, 11:48   #7
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Re: Sales Trends of luxury cars in India - From 2007 to 2019

Quote:
Originally Posted by aniyo View Post
BMW sells some 2,00,000 units in China compared to a few thousands in India. I am really surprised at the massive gap.
Thier Economy is 5 times our size and from a PPP point of view its about 2-3 times bigger. Despite this they seem to be doing well for most brands. This clearly means that China has a much much bigger middle and upper middle class than us. They have been able to create wealth across classes unlike India.
Correcting myself, that figure of 2,00,000 is quaterly actually. last year BMW sold 7,38,000 units, Merc sold some 7,00,000 and Audi sold 6,50,000 units in the whole year. That's about 50-60 times India's numbers.

I am very keen to know if anyone can help, what are the taxes on cars in China
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Old 6th August 2020, 11:58   #8
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Re: Sales Trends of luxury cars in India - From 2007 to 2019

Quote:
Originally Posted by aniyo View Post
Correcting myself, that figure of 2,00,000 is quaterly actually. last year BMW sold 7,38,000 units, Merc sold some 7,00,000 and Audi sold 6,50,000 units in the whole year. That's about 50-60 times India's numbers.

I am very keen to know if anyone can help, what are the taxes on cars in China
Exactly. China has made massive strides not only exporting stuff but also domestic consumption. It is now the biggest car market, even bigger than the USA for quite a number of luxury manufacturers. As always, India will always remain a country with potential.
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Old 6th August 2020, 12:29   #9
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Re: Sales Trends of luxury cars in India - From 2007 to 2019

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Originally Posted by extreme_torque View Post
Exactly. China has made massive strides not only exporting stuff but also domestic consumption. It is now the biggest car market, even bigger than the USA for quite a number of luxury manufacturers. As always, India will always remain a country with potential.
That's so true. We have very little local consumption. One cannot attract investments just by being an export hub. Companies need local consumption to show growth and profits.

I honestly feel India should move into a regional model with each region having a control on taxes and expenses and only critical sectors like defence being centralized. In our country the to much control is centralized with little accountablity.
Very few pockets get the attention like NCR, Mumbai to an extent Bangalore that's about it.
We need more powers into regions if we have to develop as a credible alternative. We lag behind consumption of almost all goods compared to China by a big margin. Manufacturing actually reduces income gap across classes on which we lag big time
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Old 6th August 2020, 14:42   #10
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Re: Sales Trends of luxury cars in India - From 2007 to 2019

You have to see the full picture to appreciate just how far China has gone with respect to the automotive industry and economy. Their industrial clusters are benchmarks for the automotive world.

Though I agree their policies have been selfish and focused on copying from bigger marques like GM etc in the '80s, their focus on New Energy Vehicles (NEVs) has been amazing. One can learn a lot from China in this regard.
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Old 6th August 2020, 15:25   #11
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Re: Sales Trends of luxury cars in India - From 2007 to 2019

Quote:
Originally Posted by aniyo View Post
BMW sells some 2,00,000 units in China compared to a few thousands in India. I am really surprised at the massive gap.
Thier Economy is 5 times our size and from a PPP point of view its about 2-3 times bigger. Despite this they seem to be doing well for most brands. This clearly means that China has a much much bigger middle and upper middle class than us. They have been able to create wealth across classes unlike India.
A BMW 3 series costs ~ 45K USD in China about 4.5 times the per capita GDP of 10K USD

India's per capita GDP is 2000 USD, hence the equivalent would be cars that cost ~ 9000 USD which is ~ 7 lakhs

The BMW/Merc/Audi market in China is like Swift/I20/Baleno up to say the Seltos/Creta market in India.

Indians do earn lesser, however that's not just due to inequality but because overall GDP is lower.

However the cars do cost significantly more, especially when looked at in PPP terms.

According to PPP a car that costs 45K USD in China should cost 20K USD over here, but it in fact costs much more than 50K USD.
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Old 6th August 2020, 15:25   #12
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Re: Sales Trends of luxury cars in India - From 2007 to 2019

Our tax structure is so comical.
1. How did they decide on 4M
2. Why petrol engine is 1200cc but diesel is 1500cc
3. Why more tax on cars with GC of more than 170mm
4. Why do we have tax on tax. Couldn't there be one tax shared between center and states

Current tax on new cars in China is 10%. Even if we charge twice that, my Nexon would have been cheaper by Rs. 3L.
Even import taxes in China is 20-40% we are still at crazy levels.
Our taxes are minimum 29% for small petrol cars to 50% for anything over 4M. On top of this each state charges road tax. This is just so unfair, a car more than 4M long and 1500cc petrol/ diesel engine will attract a whopping 50% GST and in states like Karnataka, 17% road tax on top of the GST. In Karnataka a 10L ex-showroom car will bear 43% as total tax on the on-road price. The balance 57% includes mfg cost+OEM profit+logistics+dealer margin.

We are a poor income country and still charge the most for basic stuff like fuel and cars. Cars are no longer luxury, with the horrible public transport and dangerous roads, car has become a requirement than a want.

We surely work for the government than the other way round

Last edited by aniyo : 6th August 2020 at 15:29.
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Old 6th August 2020, 15:32   #13
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Re: Sales Trends of luxury cars in India - From 2007 to 2019

Quote:
Originally Posted by anandhsub View Post
A BMW 3 series costs ~ 45K USD in China about 4.5 times the per capita GDP of 10K USD

India's per capita GDP is 2000 USD, hence the equivalent would be cars that cost ~ 9000 USD which is ~ 7 lakhs
.
I had covered this bit in a separate thread on comparing international prices of Swift and Camary.
Yes you are right the BMW should cost 20K USD. Let's give the benefit of lack of local production and add another 10K USD, it is still does not add up to the cost. Its plain crazy taxes, my post above covers that
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Old 6th August 2020, 20:56   #14
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Re: Sales Trends of luxury cars in India - From 2007 to 2019

I am surprised to see this list as I see many more BMW and Audi in real life compared to Mercedes. May be they are sold much more in the Metros other than Delhi.
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