[Venkatesh]

Mitsubishi Pajero Final Edition marks the end of production

Mitsubishi hasn't been making the Pajero at the plant in Sakahogi, Japan since March and now production has ended

Source

[fhdowntheline]

Products come and go. Automotive life without Padminis, Ambassadors and Maruti 800s would seem impossible. But others came along. RIP Pajero. The legacy will live on and the mantle will be carried forward by other cars!

[abhikb]

RIP Legend, you made many of ours childhood memorable. As it is said change is the only constant thing in the world, positive side is these days brands are launching flagship products with old iconic names.

So in couple of years below products became history:

1) Thar CRDe (last of the retro Jeep designed vehicle)
2) Gypsy
3) Safari storme
4) Bolero DI (oldest workhorse)

Pajero is the new addition, anyways let’s hope we see a new flagship suv with Pajero rebadged in future.

[4x4addict]

Shame to see it go. Personally, I am so glad that managed to get my hands on a very good piece. One of the last few sold in India.

Just look at the Phenomenal Torque Curve of the 4M41 engine. Not bad for an engine launched in late 2009/early 2010.

[VKumar]

Products do come and go, but it takes a lot of midnight oil to build a legend. Such products are strategically very important for a brand that wants to grow. They help you enter new markets, build brand reputation, increase brand recognition by leaps and bounds. These products contain a huge marketing potential other than just operational level profit and loss.

Had it been just P&L, Volkswagen would have never made the Veyron; but they knew that this product is a display of their engineering prowess to the world. Some products may make loss on paper, but the marketing push they give to your brand is way higher than what you lose. Pajero was the Dakar king, everyone knows it. Even today the SFX commands respect on our roads - and they killed their product. Leaving other markets aside, at least in the Indian market; the Pajero, if well updated, was the product that had the brand pull and reputation tht it could have been the second 4 digit seller after Fortuner, absolute lack of vision IMO.

I don't know if there is a product with such a deep penetration in entire Renault-Nissan-Mitsubishi alliance. And they pulled the plug on it!

Companies preserve and continue these monikers only because the name itself makes the product worth a look, I am still unable to tell my mind that how this decision is more sensible than building a new Pajero grounds up. Pajero was the response of Mitsubishi to Prado, look how different is the fate of both; both have their name enlisted in the list of legendary SUVs, Toyota kept on strengthening the Prado, these guys killed their golden egg laying hen!