Team-BHP - Suzuki Cervo - Is it the Replacement for Alto??

To me Maruti's future strategy looks like:
- A: 800 & Alto (Maruti'll need them to fight it out with the Nano and for buyers who want something more than the Nano.)
- A+: Cervo & A-Star (To stop Maruti buyers from going elsewhere, to the likes of Santro/Matiz)
- B: Estilo, Wagon R (Wagon R is doing good. I'm keeping the estilo because it's the newest of the existing hatches. And by looking at Maruti's history, they don't let go any model so easily.)
- B+: Swift (selling like hotcakes, they don't have to worry here!)

Now, in my opinion, both Estilo and Wagon R should go. They are outdated models and should be replaced by the new generation i.e. Cervo/A-Star. But Maruti will want to offer a product at every price level and preference. To offer a variety of models, so that the buyer goes nowhere else.

was this car on display at the auto expo,then the car was on our shores for that.no other intention for the present for this car.it can never be a replacement for alto.but seeing the trend followed nowadays MSIL stoped the old zen which was low slung to bring in the tall boy estilo.so alto which is also low slung could be replaced with a high standing one, but cervo should be more costly one for sure.
ram

Quote:

Originally Posted by adityakavoor (Post 735157)

Some say it is 800 replacement

Here

Yeah in the beginning it was said to be 800 replacement. But looking at the interiors it does not seem like a car with 800 price tag. I guess A-star will replace Alto and Maruti might place this between 800 and A-star. Lets see what MSIL has up its sleeves.

I don't think that MSIL will wipe out M800 and the Alto so easily. M800 is still considered as the bread and butter for MSIL, and even the Alto has many buyers. Similar is the case with Wagon R. After giving a little face-lift to the Wagon R, I don't think that MSIL will replace it with a new model so soon. Then remains the Zen Estilo, and discontinuing the Estilo would mean the end of the famous "ZEN" brand which, IMO MSIL would never do.
So IMO the Cervo would be just a new entrant in the class and would compete against Santro/I10.

Dhaval

guys wil it be right to stop the production of alto??i think it is the best small car available,no issues AFAIK with respect to quality,sales etc .then why stop it?
I have no problems with the launch of cervo,but why replace a sucessful model like alto ,whynot 800???

Quote:

Originally Posted by ankit.jhamb (Post 736236)

Its true Alto is doing well. But MSIL cant have the car selling with just minor
facelifts.Everyone is saying that A-star will replace Alto. We have to wait and see for that. Cervo cannot fit into 800's shoes ( because looking at the pics it looks a step ahead of 800). MSIL cant price Cervo below 3 lacs . So maybe they can just position it between 800- Alto for base version. And next version between Alto- Estilo. This is just my personal opinion.

Maruti Suzuki is all set to launch its compact car Maruti Cervo which will hit the Indian roads by the end of 2010.

Maruti Suzuki is all set to launch its compact car Maruti Cervo which will hit the Indian roads by the end of 2010. Maruti plans to launch another compact car Cervo in the Indian market by the end of 2010. Though Cervo was seen a replacement for the already successful Maruti cars like Alto and Wagon R, Maruti Suzuki plans to launch the Cervo that will co-exist with the popular other models.
Cervo will come equipped with an engine capacity of 1 litre. The Exterior of Maruti Cervo, resembles the Honda Fit. The lines and cuts of the car are neat and classy and the clean black covering at the end of the windows are cleverly made so as not to see too many holes. The large lamps add charm and character to the rear of this Suzuki. The Interior of ht ecar resembles Swift or SX4. A lot of storage areas are available to keep stuff in the front and at the back. The car is equipped with front semi-bucket seats, 4-speed auto gearbox a K6A DOHC engine with VVT, bluetooth capability.

read more

http://suzukifan.com/2010/02/01/maru...he-end-of-2010

Hi Guys,

Except Versa nothing will vanish from MUL. When alto came we talked about phasing out 800. Still 800 is a first car for people. Pmni was a talk of phasing out it did not go. Even Zen did not go and cahe as Estilo. So be confident the models will increase in number and none will go.

I am really confused!!. why does MUL launch multiple car in same segment?

When A-Star was launched i remember everyone in Dealership calling it as Alto A-Star so i genuinely believed that it was a replacement for alto

Anyways they are going to plonk the same engine in the cars ( K-series or the fiat) even the interiors are going to look the same

From what I hear and read, the M800 is out on its way primarily because

MUL is not upgrading the engine to suit BS-IV norms and hence it will go out of sale in 11 metros from April 2010
The sheet metal dies are also past their age and MUL is not investing anymore on them.

So I feel that the Alto will be positioned where M800 was and then get a new car to fill up the Alto space.

Alto was supposed to replace the humble 800.
A Star I thought was supposed to replace the Alto?
and again I thought Ritz/Splash to replace the Wagon R?

However, true to their "pulse-of-the-indian-market strategy", Maruti Suzuki's tactics seem clear!

limited phasing outof their vehicles - simply because they seem to have something for everyone and there still is a market for practically anything they dish out!

frankly which are the cars they've phased out in the last 25 years?

Only the old shape Maruti 800, the High top Van, the Old Jelly bean ZEN and more recently the Baleno and the Esteem.

Just look at their present line-up and one can literally see something for everyone in it!
coupled with their super network, vehicle reliability, easy maintenance, low cost of parts and spares, fuel economy etc they truly represent the "people's car" more than anyone else at the moment - though Tata is fast catching up in terms of offering!

Only if the Tata's build a similarly solid sales and service network plus a better reputation for reliability, can they hope to replace Maruti as the people's car!