Audi A4 to carry local price Tag

tsk1979 · 24th March 2008, 13:38

Audi to drive in A4 comfort for local price- Automobiles-Auto-News By Industry-News-The Economic Times
When Audi launches A4 in July it will be a CBU.
But you won't pay for a CBU. You will pay for a CKD, and till Audi starts assembling(Dec), they are going to absorb the loss!
Kudos to Audi.
Many manufacturers drop prices later and this leads to eroding of brand value.
Audi has taken a bold decision here.

vcash · 24th March 2008, 13:56

So what will be the estimated on road price with CKD concessions? Based on the A6 price drops, can we expect 26L for the base 1.8t (Does Audi India even sell with that motor or is it 2.0L base?)

Blue Thunder · 24th March 2008, 13:57

Quote:

Originally Posted by tsk1979

...Audi has taken a bold decision here.

Very true

, this also indicates good long-term corporate thinking.

But they havent indicated where it will be imported from. If it is going to be imported from a plant in Germany, then it would be a double bonanza for the customers who buy the A4 during this period.

iraghava · 24th March 2008, 14:02

BMW had done the same & I think the Govt. too helped them out in dooing this. So the first batch of the 3-series (then CBU) was sold at the same price as that of the later CKD pieces.

ram_hyundai · 24th March 2008, 14:11

Wonderfully move to lure the initial customers.This would indicate that the advantage merc had in pricing would be diminished.
ram

GTO · 24th March 2008, 14:22

Well, they need to price the A4 competitively for it to have any impact on the 30 lakh segment. Ideally, the base would be 10% lower than that of Benz / BMW. Nevertheless, I cant wait to test-drive the AWD 3.2 liter. Its going to be the rockstar of that segment.

ajmat · 24th March 2008, 14:38

It will give its cousin, the Passat a bloody nose!

RakishRam · 24th March 2008, 15:21

Quote:

Originally Posted by GTO

I cant wait to test-drive the AWD 3.2 liter. Its going to be the rockstar of that segment.

And the hearsay is, it comes as a six speed manual.
Off topic: All moderators are Audi fans, apparently

Akshay1234 · 24th March 2008, 15:27

Quote:

Originally Posted by RakishRam

And the hearsay is, it comes as a six speed manual.
Off topic: All moderators are Audi fans, apparently

i doubt it. itll probably come with the 7 speed multitronic which IMO is one of the best auto boxes there are.

nitrous · 24th March 2008, 19:22

Automatic DSGs are very fast transmissions and should not be written off while considering an audi.

Steeroid · 24th March 2008, 21:32

Quote:

Originally Posted by ajmat

It will give its cousin, the Passat a bloody nose!

Not to mention its illegitimate 3rd Cousin, the Superb. Bring it on, Audi!

GTO · 25th March 2008, 15:50

Quote:

Originally Posted by nitrous

Automatic DSGs are very fast transmissions and should not be written off while considering an audi.

DSG's are awesome...just check my review on the Laura DSG. That box impressed me more than the car itself!

Butttttttttttttttttttttttttt a slick-shifting manual is still unbeatable for pleasure.

24th March 2008, 13:38	#1
tsk1979 Team-BHP Support Join Date: Feb 2005 Location: San Jose, CA Posts: 23,717 Thanked: 22,825 Times View My Garage	Audi A4 to carry local price Tag Audi to drive in A4 comfort for local price- Automobiles-Auto-News By Industry-News-The Economic Times When Audi launches A4 in July it will be a CBU. But you won't pay for a CBU. You will pay for a CKD, and till Audi starts assembling(Dec), they are going to absorb the loss! Kudos to Audi. Many manufacturers drop prices later and this leads to eroding of brand value. Audi has taken a bold decision here.
	() Thanks

24th March 2008, 13:56	#2
vcash BHPian Join Date: Dec 2006 Location: Los Angeles Posts: 453 Thanked: 22 Times	So what will be the estimated on road price with CKD concessions? Based on the A6 price drops, can we expect 26L for the base 1.8t (Does Audi India even sell with that motor or is it 2.0L base?)
	() Thanks

24th March 2008, 14:02	#4
iraghava Senior - BHPian Join Date: Oct 2005 Location: Bhaiyyaland Posts: 8,033 Thanked: 265 Times View My Garage	BMW had done the same & I think the Govt. too helped them out in dooing this. So the first batch of the 3-series (then CBU) was sold at the same price as that of the later CKD pieces.
	() Thanks

24th March 2008, 14:11	#5
ram_hyundai Senior - BHPian Join Date: Jun 2006 Location: Calicut ,trisur Posts: 2,020 Thanked: 53 Times View My Garage	Wonderfully move to lure the initial customers.This would indicate that the advantage merc had in pricing would be diminished. ram
	() Thanks

24th March 2008, 14:22	#6
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,548 Thanked: 300,791 Times View My Garage	Well, they need to price the A4 competitively for it to have any impact on the 30 lakh segment. Ideally, the base would be 10% lower than that of Benz / BMW. Nevertheless, I cant wait to test-drive the AWD 3.2 liter. Its going to be the rockstar of that segment.
	() Thanks

24th March 2008, 14:38	#7
ajmat Team-BHP Support Join Date: Feb 2004 Location: Bangalore Posts: 14,866 Thanked: 27,981 Times View My Garage	It will give its cousin, the Passat a bloody nose!
	() Thanks

24th March 2008, 19:22	#10
nitrous Senior - BHPian Join Date: May 2004 Location: UAE/Lon/Madras Posts: 6,965 Thanked: 325 Times View My Garage	Automatic DSGs are very fast transmissions and should not be written off while considering an audi.
	() Thanks