Do you fall easily to new launch hype/euphoria

Mafia · 5th March 2010, 11:33

I was in category 2 till about last month. I picked up the Beat based in the TeamBHP review! litelarally! Now I nervously am watching the monthly sales reports of Chevy! nothing to worry.. so far! the figo might cause me worry if the sales of the Beat get affected and figo eats into the Beat market!

suman · 5th March 2010, 11:45

It would totally depend on THE CAR in question. For example, if the new Fiesta sedan was launched tomorrow, I think I'd jump in with my eyes closed

rupinder · 5th March 2010, 11:53

i cant categorise myself that easily .all i know is that i am a sucker of good looking vehicles.2 years ago i was looking to buy a bike and r15 was launched .i bought it instantly and was the first bike from ludhiana dealership.
now i am looking for a diesel hatchback. i am waiting and getting confused more and more

aargee · 5th March 2010, 12:10

Voted No; I would like to wait & see how the model performs (not with respect to sales, but with respect to my needs) even if its an international best seller or an exotic or the best car seller in the world.

Ym-enjn · 5th March 2010, 12:55

Falling into launch hype or following people review blindly both are bad. One should know their own demand and then TD the vehicle to see if that matches.

Not that I buy a new car every now and then, but I makeup and fix an impression of a new car (good or bad) at its launch. I trust reviews on internet and team-bhp more then the people I know. But ultimately I rely more on my study and observation at the time of actual watching the new car and after TD everything is crystal clear.

vishwas · 5th March 2010, 12:57

Though I would vote 2. However I think there is a logic in seriously considering buying a new product - especially where the company is trying to woo new buyers and is willing to offer a good deal. For example the VW Polo, which was priced before the budget. This is one way to ignore companies like Maruti, who have developed a take it or leave it attitude.

However this will not work everywhere - ask the people who rushed in to buy initial versions of iPhone, only to regret it later when 3G and faster versions were offered for less money.

harry_jatt · 5th March 2010, 13:10

I guess the brand name has a great deal to do with any one deciding to buy a car. Like any car that maruti launches has a way better startup sales than say..fiat. A perfect example being the launch of rits which picked up almost instantly whereas punto's sales took some time to kick start reason being the image of the brand.

GTO · 6th March 2010, 10:59

Voted NO. I don't make my purchase decisions based on who is the *newest* kid on the block. In fact, all the cars in my garage (until the Vtec was sold) have ceased production since long. And each one of them was bought in the later stages of their product lifecycle. '03 Vtec (last year of production), '07 Indigo TDI (5 years since launch), '97 Classic (2 years after launch) and '05 C220 (4 years after launch, though engine options were updated mid-life).

What matters is buying the car that best suits your requirements.

greenhorn · 6th March 2010, 11:07

I'm not an early adopter by any means!
I've already decided to buy an Indica vista , probably sport, a few years from now, after it is launched, and the spy shots of the next indica start showing up.

Getting a mature product means that it is fully supported, cheap, no hidden issues, and probably when the new product is launched, you get massive discounts.

I work as a tester. I get access to bleeding edge stuff and am paid to find issues in things. I certainly don't find any interest in me paying someone for the privilege of doing that for their product

sandygordon · 6th March 2010, 21:47

Im sure the launch hype of NANO is going to end disastrously..
The Concept of 1 lac car is very good. but a reasonably speced version costs 2 lacs...

Many including my family ve booked the nano
Honda Jazz had a lot of pre-launch hype, once the prices were out everyone stopped

aaggoswami · 7th March 2010, 08:51

Voted for NO.
I will never fall into the marketing euphoria/hype. I know its just a hype and nothing serious. Look at VW Polo, they had wonderful campaign for the so called brand building. This was effective with people who are not aware of technicalities. What matters to them is VW brand.

I am exactly opposite to this. Any car or bike fitting my requirement is the best for me. The vehicles that we had are all unique by common man's standards. The brand building and launch euphoria work because the market is not having sufficient knowledge, which is not going to work with enthusiasts.

View Poll Results: Do you fall easily to euhporia of new launch
Yes	14	19.18%
No	59	80.82%
Voters: 73. You may not vote on this poll

5th March 2010, 11:33	#16
Mafia BHPian Join Date: May 2007 Location: BLR MCT Posts: 962 Thanked: 900 Times	I was in category 2 till about last month. I picked up the Beat based in the TeamBHP review! litelarally! Now I nervously am watching the monthly sales reports of Chevy! nothing to worry.. so far! the figo might cause me worry if the sales of the Beat get affected and figo eats into the Beat market!
	() Thanks

5th March 2010, 11:45	#17
suman Senior - BHPian Join Date: Sep 2005 Location: Kolkata Posts: 4,589 Thanked: 279 Times View My Garage	It would totally depend on THE CAR in question. For example, if the new Fiesta sedan was launched tomorrow, I think I'd jump in with my eyes closed
	() Thanks

5th March 2010, 11:53	#18
rupinder BHPian Join Date: Jan 2008 Location: ludhiana Posts: 197 Thanked: 5 Times	i cant categorise myself that easily .all i know is that i am a sucker of good looking vehicles.2 years ago i was looking to buy a bike and r15 was launched .i bought it instantly and was the first bike from ludhiana dealership. now i am looking for a diesel hatchback. i am waiting and getting confused more and more
	() Thanks

5th March 2010, 12:10	#19
aargee Senior - BHPian Join Date: Jan 2010 Location: TSTN Posts: 6,236 Thanked: 9,642 Times	Voted No; I would like to wait & see how the model performs (not with respect to sales, but with respect to my needs) even if its an international best seller or an exotic or the best car seller in the world.
	() Thanks

5th March 2010, 12:55	#20
Ym-enjn Senior - BHPian Join Date: Jun 2008 Location: Jaipur Posts: 1,039 Thanked: 59 Times	Falling into launch hype or following people review blindly both are bad. One should know their own demand and then TD the vehicle to see if that matches. Not that I buy a new car every now and then, but I makeup and fix an impression of a new car (good or bad) at its launch. I trust reviews on internet and team-bhp more then the people I know. But ultimately I rely more on my study and observation at the time of actual watching the new car and after TD everything is crystal clear.
	() Thanks

5th March 2010, 12:57	#21
vishwas BHPian Join Date: Oct 2005 Location: Hyd Posts: 105 Thanked: 27 Times	Though I would vote 2. However I think there is a logic in seriously considering buying a new product - especially where the company is trying to woo new buyers and is willing to offer a good deal. For example the VW Polo, which was priced before the budget. This is one way to ignore companies like Maruti, who have developed a take it or leave it attitude. However this will not work everywhere - ask the people who rushed in to buy initial versions of iPhone, only to regret it later when 3G and faster versions were offered for less money.
	() Thanks

5th March 2010, 13:10	#22
harry_jatt Newbie Join Date: Feb 2010 Location: New Delhi/Noida Posts: 14 Thanked: 0 Times	I guess the brand name has a great deal to do with any one deciding to buy a car. Like any car that maruti launches has a way better startup sales than say..fiat. A perfect example being the launch of rits which picked up almost instantly whereas punto's sales took some time to kick start reason being the image of the brand.
	() Thanks

6th March 2010, 10:59	#23
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,546 Thanked: 300,764 Times View My Garage	Voted NO. I don't make my purchase decisions based on who is the newest kid on the block. In fact, all the cars in my garage (until the Vtec was sold) have ceased production since long. And each one of them was bought in the later stages of their product lifecycle. '03 Vtec (last year of production), '07 Indigo TDI (5 years since launch), '97 Classic (2 years after launch) and '05 C220 (4 years after launch, though engine options were updated mid-life). What matters is buying the car that best suits your requirements.
	() Thanks

6th March 2010, 11:07	#24
greenhorn Senior - BHPian Join Date: Apr 2007 Location: KL-01 Posts: 7,745 Thanked: 4,402 Times View My Garage	I'm not an early adopter by any means! I've already decided to buy an Indica vista , probably sport, a few years from now, after it is launched, and the spy shots of the next indica start showing up. Getting a mature product means that it is fully supported, cheap, no hidden issues, and probably when the new product is launched, you get massive discounts. I work as a tester. I get access to bleeding edge stuff and am paid to find issues in things. I certainly don't find any interest in me paying someone for the privilege of doing that for their product
	() Thanks

6th March 2010, 21:47	#25
sandygordon BHPian Join Date: Jul 2009 Location: Cochin Posts: 683 Thanked: 1,950 Times View My Garage	Im sure the launch hype of NANO is going to end disastrously.. The Concept of 1 lac car is very good. but a reasonably speced version costs 2 lacs... Many including my family ve booked the nano Honda Jazz had a lot of pre-launch hype, once the prices were out everyone stopped
	() Thanks

7th March 2010, 08:51	#26
aaggoswami Senior - BHPian Join Date: May 2007 Location: Vadodara Posts: 4,982 Thanked: 2,931 Times	Voted for NO. I will never fall into the marketing euphoria/hype. I know its just a hype and nothing serious. Look at VW Polo, they had wonderful campaign for the so called brand building. This was effective with people who are not aware of technicalities. What matters to them is VW brand. I am exactly opposite to this. Any car or bike fitting my requirement is the best for me. The vehicles that we had are all unique by common man's standards. The brand building and launch euphoria work because the market is not having sufficient knowledge, which is not going to work with enthusiasts.
	() Thanks