Ford petrol product line gap.

WindRide · 5th May 2010, 11:18

For BS-4 cities & towns, Ford's petrol product line has a gap - No entry level sedan (Ikon 1.3 cannot be sold in these towns).

Consider this, Figo 1.2 Duratec Petrol Titanium is approx 5.25 lacs OTR. Next up in the line, Ford Fiesta 1.6 EXi, is 7.5 lacs - difference of a whopping 2.25 lacs!!

Is ford aware of this gap? They are leaking customers to Manza/Dzire/Logan stables.

I feel Ford can introduce a BS-4 compliant Ikon Duratec 1.6 - Power, FE and affordability all rolled into one.

Will they do this?

Oops - guess i have posted this to the wrong forum. Mods - please move this to ' The Indian Car Scene' section. Thanks.

AirWind · 5th May 2010, 12:13

Fiesta 1.4 Petrol... axed or what???

benbsb29 · 5th May 2010, 12:29

Quote:

Originally Posted by AirWind

Fiesta 1.4 Petrol... axed or what???

The Fiesta 1.4 was taken off the market long ago. Fiesta now comes only with the 1.6 engine in petrols.

Probably, Ford thought it didnt make sense investing in updating the 1.3 ROCAM engine to make it BS IV compliant, since most of the Ikon sales now were concentrated on the TDCi.

WindRide · 5th May 2010, 12:37

Fiesta Petrol sells largely due to the superb 1.6 engine.
IMO, if Ikon is available with the same engine, it will rule the entry-level segment - better handling, better power-to-weight ratio.

Drool stuff.

CARDEEP · 5th May 2010, 12:45

They have the Limited Edition Fiestas that sell at Rs.6 Lacs in Delhi (some dealership have such offers, even though not advertised by the company).

v.anand · 5th May 2010, 13:11

Rather than Ikon, why not a Figo with 1.6 duratec? If not 1.6, 1.4 will do well too. Major letdown in Figo is again, the engine like in most modern hatches at the moment.

KiloAlpha · 5th May 2010, 13:20

Figo, like the Punto, is crying out for a "sports" version. Granted, the market is relatively small (i.e. enthusiasts) but like the Zen Carbon/Steel editions, why not a limited production run?

The VW Golf GTi started off this way ... see where it is now? I think it is the right time in India for hot hatches. I, for one, will definitely buy one

sbhasin · 5th May 2010, 13:30

Honda, Mahindra, Maruti, Tata (at least in last few years) have been very agile. I don't know but it seems to me that I see a new version of Honda city every year and that too an improvement over the earlier one

Ford needs to show more urgency in brining cars with better value to customer and responding to customer feedback. They have not changed the Fiesta in years. Figo is a good start but I need to see - if they innovate on a regular basis

BTW Toyota suffers from the same problem (non-agile), but seems to get away with it

kkr2k2 · 5th May 2010, 17:10

What went wrong with the Fiesta 1.4 petrol?? Was it the case of wrong engine capacity in the segment it was launched or did people felt it underpowered??

If the 1.4 petrol engine didnt had any issues Ford India can think about launching Ikon 1.4 petrol in the place of the 1.3 ROCAM!! Yes the Ikon is an old platform which many say it has to be phased out. But if Ford is keen on keeping the Ikon alive by selling the Ikon diesel they may as well launch the Ikon 1.4 petrol. Also BS IV is a good chance to slightly spruce up the Ikon or launch a better looking Ikon(not just a head light / bumper change job)!!

The Figo 1.4 petrol can not fill the gap, all it can do is give an option for the figo buyer to be able buy a figo with more power. A car with something like the Ikon is best suited for the segment between Figo and Fiesta. May be they can launch Sedan based on the design of Fusion or Figo???

fz_rider · 5th May 2010, 17:15

I think the current fiesta will take place of Ikon in near future with new pricing and the next generation Fiesta 1.6 making 120 BHP will sit at the top.

ishaanranderia · 5th May 2010, 17:32

ford plan a 1.6 figo (reported by autocar), so that should plug that gap also, fz_rider, you are right the new fiesta should come in by q4 and the current fiesta will take the ikon's place

kiku007 · 5th May 2010, 17:55

Common guys, the Ikon petrol never sold in good numbers. It was the best driver's car in it's segment but with notorious FE figures.

The Ikon TDCi sells because of low running cost. Ikon petrol will not click with the buyers anymore. As of today, it cannot hold a candle to the competitions FE figures and resale value. Not that I care for it;but majority of car buying people care so.

The Fiesta petrol with all those offers is a good buy if people are interested in Ford petrols.

GTO · 6th May 2010, 14:31

Quote:

Originally Posted by WindRide

For BS-4 cities & towns, Ford's petrol product line has a gap - No entry level sedan (Ikon 1.3 cannot be sold in these towns).

The Ikon only really got a mid-life boost with the 1.4 TDCi. I don't think anyone in the market bothered with the petrol.

Quote:

Consider this, Figo 1.2 Duratec Petrol Titanium is approx 5.25 lacs OTR. Next up in the line, Ford Fiesta 1.6 EXi, is 7.5 lacs - difference of a whopping 2.25 lacs!!

Not if you consider the sub 6 lakh rupee Fiesta 1.6 specials

. Fits right in, I guess.

Quote:

Originally Posted by kkr2k2

What went wrong with the Fiesta 1.4 petrol?? Was it the case of wrong engine capacity in the segment it was launched or did people felt it underpowered??

Classic case of being "neither here nor there". Economy lovers have the Fiesta 1.4 diesel, and petrol fans have the sweet 1.6. Anyways, the 1.6 specials have made the 1.4 petrol irrelevant (similar price point).

5th May 2010, 11:18	#1
WindRide BHPian Join Date: Nov 2009 Location: Bangalore Posts: 685 Thanked: 482 Times	Ford petrol product line gap. For BS-4 cities & towns, Ford's petrol product line has a gap - No entry level sedan (Ikon 1.3 cannot be sold in these towns). Consider this, Figo 1.2 Duratec Petrol Titanium is approx 5.25 lacs OTR. Next up in the line, Ford Fiesta 1.6 EXi, is 7.5 lacs - difference of a whopping 2.25 lacs!! Is ford aware of this gap? They are leaking customers to Manza/Dzire/Logan stables. I feel Ford can introduce a BS-4 compliant Ikon Duratec 1.6 - Power, FE and affordability all rolled into one. Will they do this? Oops - guess i have posted this to the wrong forum. Mods - please move this to ' The Indian Car Scene' section. Thanks. Last edited by WindRide : 5th May 2010 at 11:23.
	() Thanks

5th May 2010, 12:13	#2
AirWind BHPian Join Date: Jul 2005 Location: Bangalore Posts: 998 Thanked: 405 Times View My Garage	Fiesta 1.4 Petrol... axed or what???
	() Thanks

5th May 2010, 12:37	#4
WindRide BHPian Join Date: Nov 2009 Location: Bangalore Posts: 685 Thanked: 482 Times	Fiesta Petrol sells largely due to the superb 1.6 engine. IMO, if Ikon is available with the same engine, it will rule the entry-level segment - better handling, better power-to-weight ratio. Drool stuff. Last edited by WindRide : 5th May 2010 at 12:38.
	() Thanks

5th May 2010, 12:45	#5
CARDEEP Senior - BHPian Join Date: Jan 2010 Location: NCR Posts: 3,286 Thanked: 2,585 Times	They have the Limited Edition Fiestas that sell at Rs.6 Lacs in Delhi (some dealership have such offers, even though not advertised by the company).
	() Thanks

5th May 2010, 13:11	#6
v.anand BHPian Join Date: Sep 2009 Location: Bangalore Posts: 332 Thanked: 48 Times	Rather than Ikon, why not a Figo with 1.6 duratec? If not 1.6, 1.4 will do well too. Major letdown in Figo is again, the engine like in most modern hatches at the moment.
	() Thanks

5th May 2010, 13:20	#7
KiloAlpha Senior - BHPian Join Date: Mar 2010 Location: Cubicle Posts: 1,616 Thanked: 3,070 Times	Figo, like the Punto, is crying out for a "sports" version. Granted, the market is relatively small (i.e. enthusiasts) but like the Zen Carbon/Steel editions, why not a limited production run? The VW Golf GTi started off this way ... see where it is now? I think it is the right time in India for hot hatches. I, for one, will definitely buy one
	() Thanks

5th May 2010, 13:30	#8
sbhasin BHPian Join Date: Jan 2009 Location: Bangalore Posts: 89 Thanked: 6 Times	Honda, Mahindra, Maruti, Tata (at least in last few years) have been very agile. I don't know but it seems to me that I see a new version of Honda city every year and that too an improvement over the earlier one Ford needs to show more urgency in brining cars with better value to customer and responding to customer feedback. They have not changed the Fiesta in years. Figo is a good start but I need to see - if they innovate on a regular basis BTW Toyota suffers from the same problem (non-agile), but seems to get away with it
	() Thanks

5th May 2010, 17:10	#9
kkr2k2 Senior - BHPian Join Date: Sep 2006 Location: Melbourne, Hyd Posts: 1,294 Thanked: 66 Times View My Garage	What went wrong with the Fiesta 1.4 petrol?? Was it the case of wrong engine capacity in the segment it was launched or did people felt it underpowered?? If the 1.4 petrol engine didnt had any issues Ford India can think about launching Ikon 1.4 petrol in the place of the 1.3 ROCAM!! Yes the Ikon is an old platform which many say it has to be phased out. But if Ford is keen on keeping the Ikon alive by selling the Ikon diesel they may as well launch the Ikon 1.4 petrol. Also BS IV is a good chance to slightly spruce up the Ikon or launch a better looking Ikon(not just a head light / bumper change job)!! The Figo 1.4 petrol can not fill the gap, all it can do is give an option for the figo buyer to be able buy a figo with more power. A car with something like the Ikon is best suited for the segment between Figo and Fiesta. May be they can launch Sedan based on the design of Fusion or Figo???
	() Thanks

5th May 2010, 17:15	#10
fz_rider Senior - BHPian Join Date: Nov 2009 Location: World Posts: 1,148 Thanked: 767 Times	I think the current fiesta will take place of Ikon in near future with new pricing and the next generation Fiesta 1.6 making 120 BHP will sit at the top.
	() Thanks

5th May 2010, 17:32	#11
ishaanranderia BHPian Join Date: Dec 2009 Location: mumbai Posts: 167 Thanked: 57 Times	ford plan a 1.6 figo (reported by autocar), so that should plug that gap also, fz_rider, you are right the new fiesta should come in by q4 and the current fiesta will take the ikon's place
	() Thanks

5th May 2010, 17:55	#12
kiku007 Distinguished - BHPian Join Date: Apr 2005 Location: AU Posts: 2,355 Thanked: 7,592 Times	Common guys, the Ikon petrol never sold in good numbers. It was the best driver's car in it's segment but with notorious FE figures. The Ikon TDCi sells because of low running cost. Ikon petrol will not click with the buyers anymore. As of today, it cannot hold a candle to the competitions FE figures and resale value. Not that I care for it;but majority of car buying people care so. The Fiesta petrol with all those offers is a good buy if people are interested in Ford petrols.
	() Thanks