[akhilesh51]

Nano readily available in Rajasthan too. There have been marginal increase in prices when compared to booked vehicles. On the other hand, marketing the product has been quite dull and Tata should look into it or risk losing track of the vehicle.

[TheLeapYearGuy]

Wonder if the exclusivity factor for the middle class ends here. But overall, its a nice small car for the price they offer it. I love my Tata Nano. Though I wish they had add-on customizations available when they launched it last year.

[grules]

Tata NANO available off the shelf in Chennai, TN too. Booked a sunshine yellow nano on Saturday as a replacement for my bike. Taking delivery on Wednesday.

[gshanky]

Originally Posted by ACM

nano sales seem to be a worry, its a brillant car, but somehow the sales / deliveries dropped to 5K range last month from 8-9k range of the earlier 2 months, indicates an inadeqate order book.

Hope people take to this car car in a bigger way, I personally feel it should sell more than the 39k per month alto, at it's price point but it doesn't.

May be it is a timely move that they opened up the sales. Now will be the clear validation for NANO's business case.

If nano does not become the top selling car in a few months then I am not sure if it could be called a success. Nevertheless I hope it is a success

[sanagg1]

Originally Posted by gshanky

May be it is a timely move that they opened up the sales. Now will be the clear validation for NANO's business case.

If nano does not become the top selling car in a few months then I am not sure if it could be called a success. Nevertheless I hope it is a success

Please allow me to set the perspective

Before the "Business Case" comes the "Engineering Case" and Nano had won hands down absolutely ( 'cause even the very big names in international auto arena were skeptical of this being possible) when the first car moved out from production line.

Now the "Business Case" becoming a top seller is not any case other than a box office measure. There is a break-even point and expected PBP at which Nano becomes successful as a business case.

I hope TATA's have done their math properly that is why so many others (e.g.MSIL, Bajaj-Nissan, etc. are attempting on the similar terrain)

Cheers

[rajeev k]

This thread highlights two other points indirectly;
First, Soon we can expect discounts and offers.
Second, second hand Nanos would cost a lot lesser.

[anmol2k4]

While some lifafa journalists in India were busy producing stories out of their a$$ and singing gloom and doom about Nano sales, in a sagacious act BusinessLine asked Tata Motors why did sales went down from ~9000 to some ~5000 ?.

Tata Motors Replied : till now Two Plants(Sanand and Pantnagar) were producing Nanos, in September for a short while they stopped producing nanos and shifted completely to Sanand Plant which till now had production capacity per month of ~5000.

So sales didn't went down as sales haven't completely started yet, numbers we are looking at are of deliveries and those went down because of production constraints in the only plant producing Nano.

Good news is, soon production will be ramped up to ~9000. It can produce ~20,000 max per month.

And once again Indian Journalists proved their Lifafa credentials.

source: The Hindu Business Line : Nano production to be ramped up soon

Nano production to be ramped up soon. Entire production to be shifted to Sanand.
Production of Nano cars will return to the levels of 8,000-9,000 in two-three months as Tata Motors is ramping up production at the dedicated manufacturing plant in Sanand, Gujarat.

Mr R. Ramakrishnan, Vice-President, Passenger Car Business Unit, Tata Motors, said that Nano production went down in September because the company had stopped making the car at the interim facility a the Pantnagar plant and shifted production entirely to Sanand.

The Sanand plant has the capacity to roll out 20,000 units a month. However, the current monthly production hovers around 5,000 units.

The despatch of Nanos increased progressively from 3,525 in May to 7,704 in June and to 9,000 in July and 8,103 units in August. This is mainly because the company started making Nanos at Sanand in June, besides continuing production at Pantngar. The company was making around 3,500 units in Pantnagar and the rest from Sanand plant.

Mr Ramakrishnan said that the whole supply chain is to be fully in place before ramping up production. Some of the component suppliers at the vendor park attached to the Sanand plant are yet to be fully operational. There are 41 component makers at the vendor park.

About the incidents of Nano catching fire, he said that the incidents were not due to design flaws. He said the company is working on diesel, electric and CNG versions.

More Ace capacity

Having stopped making Nano at its light commercial vehicle plant in Pantnagar, Tata Motors has freed up capacity to make many more units of sub-one tonne light truck Ace. The company had earlier planned to increase the production of Ace at Pantnagar to 2.75 lakh units a year from 2.25 lakh.

[gshanky]

Originally Posted by sanagg1

Please allow me to set the perspective

Before the "Business Case" comes the "Engineering Case" and Nano had won hands down absolutely ( 'cause even the very big names in international auto arena were skeptical of this being possible) when the first car moved out from production line.

Now the "Business Case" becoming a top seller is not any case other than a box office measure. There is a break-even point and expected PBP at which Nano becomes successful as a business case.

I hope TATA's have done their math properly that is why so many others (e.g.MSIL, Bajaj-Nissan, etc. are attempting on the similar terrain)

Cheers

It is not to difficult to understand that the margins are smaller in NANO than any other car by TML. IMO the "numbers" to achieve break even and be profitable should be more than the "current numbers of alto" and thereby should make NANO the top selling car if it achieves that.

I do agree that I am not privy to TML's number and I assume you are also not aware of those numbers. So, for now my I am going with the "box office measure" as my best guess and I hope I am not wrong.

Just because a couple more car manufacturers set out making NANO competitors does not make NANO a successful business case. It just proves that TML was right in going after the market/audience for NANO. In fact renault went after such a market with Logan in Lat Am and Easter Europe and they were successful and it is only natural that they want to go after NANO.


At the September 2010 rate, I am skeptical of NANO's success (perceived and real). If not the best selling car (say about 25k - 30k per month) I think NANO should atleast sell more than 15k per month to justify the business case. But less than 10k is not acceptable and I am afraid will be negative for TML.

EDIT: After looking at the previous post from anmol2k4 I see why the numbers are less for sept. 2010. So, this means we can expect the waiting list to grow..

[GTO]

*Update*

From the 22nd, Nano available off the shelf in Gujarat, Andhra Pradesh, Jharkhand, Bihar, Madhya Pradesh and Chhattisgarh as well.

[rjalihal]

Stupid Question coming up:- Does off the shelf imply no waiting period?

[aargee]

Originally Posted by rjalihal

Stupid Question coming up:- Does off the shelf imply no waiting period?

Yes, off the shelf means, no waiting period; however, the max delay I would expect is the delay bringing the car from car factory to the dealer's stockyard.

[dhrishikesh]

Now, Tata Motors opens Nano sales in Gujrat, Andhra Pradesh, Jharkhand, Bihar, Madhya Pradesh & Chhattisgarh.
(This looks like production of Nano's atTata Motors's new plant in Sanand, Gujrat is in full swing. Tata Motors have told that they have a capacity of producing 2,50,000 cars/ year from this plant.)
Here is the link:
http://www.wheelsunplugged.com/ViewN...dustry+News%29

[GTO]

Nano now available off the shelf in all Indian States. Excerpt from Tata's official communication:

Mumbai, January 3, 2011: Tata Motors today announced open sales of the Tata Nano in all the remaining states of India. The car was thus far freely available in 12 states. Customers across the country, who are desirous of driving home a Tata Nano but had not booked the car during 2009, will now be able to purchase a Tata Nano from the company’s 874 sales outlets in India.

[camchennai]

I guess November sales number has made TATA to take lot of initiative to drive the NANO sales.
First thing came with free replacement of electrical part for all NANO
Second thing was happiness guarantee
Third thing is making it off shelf.

Good move TATA on NANO, however my question is why is this only to NANO. There are hundreds of other customers who have cried about poor A.S.S, part quality and interiors, why are they going in to deaf years??