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Originally Posted by WhiteKnight ...In any market, first mover gets an advantage and hence the market share. In this particular case, first mover has lost the advantage, and hence the opportunity to be the leader in a segment for a long long term... |
Blame TATA Motors for providing a huge line up of vehicles that meets all segments of vehicle purchasers for diluting the focus, unlike other Indian manufacturers who have limited offering.
Argument on both ends - why dilute before stabilizing one (or) increase spread and then react based on market needs.
All of the Indian car manufacturers, except TATA Motors, have piggy backed on some or the other foreign knowledge. TATA Motors has usually been in organic growth, be it the Safari, Indica's, Nano or the new Electric vehicles under R&D. The rest take the easier path of mergers and acquisitions. But, recently, with the purchase of RR, TATA Motors might have started going with the easier path and yes, it shows - ARIA f&f.
As the end user is just worried about that one particular unit (vehicle) he has brought, this whole information is totally useless, but for the company, these are important.
And for sales number - yeah, not in range of other MUV's and MUV-turned-SUV's. Reckon it was never meant to be a large people mover. It is a SUV, isn't it. It seats 5 very comfortably - stop there. Anything more is bonus. You do not go on the beaten track with 7 people on board. For that you can get those modified African safari vehicles. And sales have not stopped; it still sells, still a preferred vehicle for VIP's transport in this country; one wouldn't do that in a unreliable vehicle, wouldn't they?
Speaking of which, not sure which manufacturer sends their factory QC and technical heads down to a customers house, across town, to check on a vehicle at 5am, to analyse cold start problem! This for a vehicle 12 years in production but for a new variant. It would have been easier to tell the customer to leave the vehicle overnight at the service center, which didn't happen since the customer wanted to make sure the issue is rightly noted in his presence!
And with the sample we have here, not a single instance of Safari being stranded, whatever done, the vehicle, at the least, limps back home. And not many at that too.
While the competition tries to make their product aesthetically right by releasing refreshed models, the 12 years old Safari is still a head turner. People still turn around to look at a Safari when it passes; don't think any of it competitors has this bragging right.
Even though constructive criticism is appreciated, do not understand the negativity that flow all around here when Safari is the topic. Am also totally against fan-boyism, that is the other bad end of the spectrum.
There was a time I wouldn't have touched a Safari with a large pole, after having a old gen 3 liter maintenance nightmare of a friends. But, when it came to buying, the price+features and comfort offered was hard to beat in that segment. Middle row comfort was of utmost importance, when you have a new born in the family - so what option do you have with that criteria?
It would have been a different ball game if no improvement was done or that the 2.2 wasn't available.
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Originally Posted by WhiteKnight ...Here is a free hint-How about a new safari with broken timing belt to begin? |
Yeah, sure. Bad, isn't it.