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Originally Posted by MavericK46 All the news articles I've read surrounding this fail to mention a certain someone who has the cojones and the experience to drag VW out of this muck - Ferdinand Piech.
Yes, he was ousted by Winterkorn and the board...
But for someone who has time and again been responsible for ground-breaking engineering projects such as The Porsche 917, The Bugatti Veyron or the VW XL1, IMO he's the man VW need to turn to.
Am keen to know what my fellow T-BHPians think about this prospect.
Cheers !
Sundar |
I'm a fan of Ferdinand Piëch, too. But I think we should trust VW board and the new CEO Matthias Müller to turn around VW as transparently and aggressively as Ferdinand Piëch did during his best days.
I was reading the book, "
Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America" by David Kiley (John Wiley & Sons, Inc.) to compare the situation VW faced earlier in the '90s with the current situation. This is an amazing book and a must-read for all well-wishers of VW.
A few excerpts:
Chapter 2 (Sins of the Fathers, page 58):
"...In 1996, VW published a 1,000-page study:
The Volkswagen Factory and Its Workers in the Third Reich. Many were surprised that VW, under Ferdinand Piëch, would undertake such a project. By the early 1990s, however, when Piëch took over, his predecessors had embarked on several efforts to confront the company’s past. To reverse those efforts would have been public relations suicide. In 1996, as the study was released and more lawsuits were filed seeking reparations, the media in the United States and Europe continued to run stories with graphics of a VW logo intertwined with a Nazi swastika. Both CNN and NBC televised graphics showing the VW logo and swastika intertwined in 1996 and 1999 broadcasts. The company was either going to get in front of the issue once and for all, or endure such hideous images dogging its recovery for the foreseeable future. Publishing the report and being open about the past were the smart things to do..."
Chapter 9 (The Prince, page 249, 250):
"...Visionary. Conceited aristocrat. Obsessive. Driven to extremes. Dangerous. Ultrafocused. Chauvinist. Rottweiler of the motor world. Belligerent street fighter. All are possible descriptions of Dr Ferdinand Piëch. Known by many. Familiar to very few. Friendly to fewer still. He is obstinate, frustrating, dismissive, perhaps, but he is also like no other auto executive of his era..."
"...Piëch is passionate about cars, like few auto chieftains left in the global industry. Unlike the leaders of General Motors and Toyota, he has little interest in building a great diversified company of automotive and financial/communications services. He likes automobiles. In fact, he loves automobiles. He is obsessed with cars. He wants VW to lead the world in designing and building automobiles while he is still alive to see it. He is satisfied to let other automakers diversify into communications and financial services. He can design, engineer, and, if pressed, assemble a car himself. He can work the tools himself. He can drive a car or listen to an engine like a mechanic and tell the engineer working for him what is wrong with it, why it won’t work, and how it can be improved. He knows when a product design isn’t right for the market, or when the brakes being procured are wrong. It is unthinkable under Piëch’s watch that VW would bring a truly poor design to the marketplace. When he sees a company, a factory, a brand he wants to add to the VW portfolio, he buys it. Does he care what the shareholders think? No. Nor does he ever seem worried about paying too much. He pays what he must to get what he wants. Does he ever worry about getting fired? Not bloody likely. His net worth is pegged at well over $1 billion, depending on the condition of the financial markets. Ask him what philosophy or system of management he subscribes to, and he’ll tell you: “Mine"...”