Brilliant Ad-War

prince_pervez · 15th April 2009, 08:38

Quote:

Originally Posted by ?ushk@r

Another one from a blog

Advertisement War

This ones brilliantly thought of! The beast in the opp direction trying to shy away from the beemer.

prince_pervez · 15th April 2009, 08:42

The oldest advert wars one could possibly think of, is between PEPSI and Coca Cola.
This might be off topic but(non car related), boy what an open battle.

YouTube - Coke Vs Pepsi

anupmathur · 15th April 2009, 08:59

This classic is banned?

YouTube - BANNED! Pepsi vs. Coke

SkyWalker · 15th April 2009, 09:03

lol! a checkmate well and truly. I wish there were more contributions to this thread.

greenhorn · 15th April 2009, 09:18

what happened to the one with the bentley guy giving everyone else the finger

pranava999 · 15th April 2009, 10:56

hope you like them as much as i do

pranava999 · 15th April 2009, 11:16

If you're in advertising, the next time you see your superior ask them what, in their opinion, is the best advertising campaign of all time.
Some may answer, "That's easy - it was the campaign that I myself crafted!" Others may reply that it is impossible to rank and choose the best campaign. Now ask them, "How do you feel about the VW Beetle ads?"
The series of ads that ran from 1959 to 1976 (and never felt dated, by the way) is today widely considered one of the best advertising campaigns ever. In fact, if there were such an award as "Best Advertising of the 20th Century," I am certain that these ads would win hands down.
We'd like you to find out for yourselves what made these VW Beetle ads special. The expressions. The creative ideas. The power.
Here are some of the many things I learned from the ads:

Advertising should be fun.
Take a look at any of these ads. Many are surprising or shocking, though in a positive way. As you read the copy and get drawn in, they reveal a sense of fun that quickly wins you over.

The best advertising changes the viewer's outlook on life.
The "Think Small" ads are an excellent example. During an age when owning a large and luxurious car was a status symbol, this famous ad preached the exact opposite!

"Fact" initiates the branding process
Given unlimited resources, a tactic that pushes image only can work well. In this case, however, the advertising firm DDB of the USA did not have a large budget, so they had to choose a different method.

We wanted copywriters and art directors from around the world to see this, which is why we put it on the Web. We recommend it to not only people in advertising, but also to anyone involved in project planning and development. To us it is much more than just a car ad -- it's a model of the creative process.

Tadahisa Nishio

Came across this fabulous link and well could not have said it better than the author.

Note from Team-BHP Support : Thread MERGED. Please use the search feature before creating a new thread on a topic that might already exist. Please continue your discussion in an existing thread. This will keep all the relevant information in one place and make it easier for readers in the future.

syedhafeez · 15th April 2009, 11:22

BMW vs Jaguar is surely the nice one and not to forget the Subaru, it was just Great when compared to both Audi and BMW....

prince_pervez · 15th April 2009, 11:51

Quote:

Originally Posted by greenhorn

what happened to the one with the bentley guy giving everyone else the finger

LOL! I don't think it released on air or on advert boards.
Come on, I mean how can a car manufacturer have a huge poster
of its founder/CEO upping everyone on the street ?!!!

?ushk@r · 15th April 2009, 13:17

Another Advert

YouTube - Audi Ad

?ushk@r · 15th April 2009, 14:02

Got the video - the Checkmate Ad

Click here to view

Quote:

Originally Posted by gaurav_chopra04

BMW and Audi are dueling again, but this time, onto the “marketing battle field”. And what would be the best place to do so other than the one of the top states when it comes to car luxury sales: California.

In Santa Monica, Audi has put up some billboards showing the all new Audi A4 along with the headline: “Your move, BMW”. BMW took on the challenge and entered a virtual chess game ….of course, with cars rather than pons, kings or queens.

Moreover, it’s all fun in the end.

FlyingSpur · 16th April 2009, 12:20

The BMW ads are just brilliant. The Germans excel in marketing as well? Maybe they do have a sense of humour after all.

GTO · 16th April 2009, 14:26

BMW ads are sheer brilliance.

A Mercedes can also bring driving pleasure

Another favorite. Genius!

sathee46 · 16th April 2009, 17:11

One more,

Another ad rivalry

Brilliant Ad-War-681255897_641600b82e_o.jpg

Brilliant Ad-War-682111398_8e20225b5a_o.jpg

on a lighter note

Brilliant Ad-War-318411150_6f2c954ab7_o.jpg

Edit: It reads 'Degrade the environment'

ac 427 · 16th April 2009, 17:44

Quote:

Originally Posted by GTO

Superb stuff....absolute hitting below the belt. Butttttttttt are they actual ads or a figment of someones imagination?

the 1st three are actual advt. which were released in magazines. Almost all other on this forum are just general 'keeda'.

15th April 2009, 09:03	#19
SkyWalker Senior - BHPian Join Date: Jul 2006 Location: Bangalore Posts: 1,531 Thanked: 136 Times	lol! a checkmate well and truly. I wish there were more contributions to this thread.
	() Thanks

15th April 2009, 09:18	#20
greenhorn Senior - BHPian Join Date: Apr 2007 Location: KL-01 Posts: 7,745 Thanked: 4,402 Times View My Garage	what happened to the one with the bentley guy giving everyone else the finger
	() Thanks

15th April 2009, 10:56	#21
pranava999 BHPian Join Date: Aug 2006 Location: BANGALORE Posts: 845 Thanked: 23 Times View My Garage	I like these classic ads hope you like them as much as i do Attached Thumbnails Attached Images
	() Thanks

15th April 2009, 11:16	#22
pranava999 BHPian Join Date: Aug 2006 Location: BANGALORE Posts: 845 Thanked: 23 Times View My Garage	Classic VW Beetle ads -all time benchmark for advertising If you're in advertising, the next time you see your superior ask them what, in their opinion, is the best advertising campaign of all time. Some may answer, "That's easy - it was the campaign that I myself crafted!" Others may reply that it is impossible to rank and choose the best campaign. Now ask them, "How do you feel about the VW Beetle ads?" The series of ads that ran from 1959 to 1976 (and never felt dated, by the way) is today widely considered one of the best advertising campaigns ever. In fact, if there were such an award as "Best Advertising of the 20th Century," I am certain that these ads would win hands down. We'd like you to find out for yourselves what made these VW Beetle ads special. The expressions. The creative ideas. The power. Here are some of the many things I learned from the ads: Advertising should be fun. Take a look at any of these ads. Many are surprising or shocking, though in a positive way. As you read the copy and get drawn in, they reveal a sense of fun that quickly wins you over. The best advertising changes the viewer's outlook on life. The "Think Small" ads are an excellent example. During an age when owning a large and luxurious car was a status symbol, this famous ad preached the exact opposite! "Fact" initiates the branding process Given unlimited resources, a tactic that pushes image only can work well. In this case, however, the advertising firm DDB of the USA did not have a large budget, so they had to choose a different method. We wanted copywriters and art directors from around the world to see this, which is why we put it on the Web. We recommend it to not only people in advertising, but also to anyone involved in project planning and development. To us it is much more than just a car ad -- it's a model of the creative process. Tadahisa Nishio Came across this fabulous link and well could not have said it better than the author. Note from Team-BHP Support : Thread MERGED. Please use the search feature before creating a new thread on a topic that might already exist. Please continue your discussion in an existing thread. This will keep all the relevant information in one place and make it easier for readers in the future. Attached Thumbnails Last edited by Jaggu : 15th April 2009 at 12:46. Reason: Search please
	(1) Thanks

15th April 2009, 11:22	#23
syedhafeez BHPian Join Date: Oct 2008 Location: Hyderabad Posts: 975 Thanked: 368 Times	BMW vs Jaguar is surely the nice one and not to forget the Subaru, it was just Great when compared to both Audi and BMW....
	() Thanks

16th April 2009, 12:20	#27
FlyingSpur Senior - BHPian Join Date: Dec 2007 Location: Bay Area, CA Posts: 3,934 Thanked: 1,422 Times View My Garage	The BMW ads are just brilliant. The Germans excel in marketing as well? Maybe they do have a sense of humour after all.
	() Thanks

16th April 2009, 14:26	#28
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,546 Thanked: 300,781 Times View My Garage	BMW ads are sheer brilliance. A Mercedes can also bring driving pleasure Another favorite. Genius!
	(1) Thanks

16th April 2009, 17:11	#29
sathee46 BHPian Join Date: May 2008 Location: Chennai Posts: 465 Thanked: 8 Times View My Garage	One more, Another ad rivalry on a lighter note Edit: It reads 'Degrade the environment' Last edited by sathee46 : 16th April 2009 at 17:13.
	(1) Thanks