BMW experimenting with Artificial Intelligence technology to design its cars

RahulNagaraj · 1st June 2023, 20:13

According to media reports, BMW design head Adrian van Hooydonk has stated that the company is experimenting with AI tech in its design process.

Hooydonk confirmed that AI has already been used in various design tasks. He further went on to explain that the tech generates ideas based on the parameters set by an individual. The AI tech uses parameters set like a 5-spoke wheel, should weigh less than a certain amount and be on a 20-inch rim and lets the computer generate designs.

BMW experimenting with Artificial Intelligence technology to design its cars-bmwixevsuv.jpg

Having said that, BMW has no intention of letting AI take full charge. Hooydonk added that there will always be a human (art director) to guide the process and pick the designs generated. He stated that while AI can't invent things, it can combine the parameters set to come up with ideas much quicker.

However, he also stated that the tech can't be relied on entirely, as it takes images and sketches available online to generate something new; resulting in a design which feels like something one has already seen.

Adrian van Hooydonk recently also confirmed that BMW is already working on future models to offer a cleaner design.

Source: Top Gear

Link to Team-BHP news

Pennant1970 · 5th June 2023, 09:22

I hope they invite public participation! Can you imagine what the internet would do to design language through AI, keeping in mind what people taught some of the openly available AI apps? It would be hilarious!

Itachi_Uchiha · 5th June 2023, 09:41

I just hope that whatever the steps are taken, be it AI or the designers at BMW, they should just improve the design language, I seriously don't like the route their designs are going now, especially that piggy grill

. On the other hand its interesting to see how much AI will help in designing the car.

Omkar · 5th June 2023, 10:22

Now I am really interested in what comes out of the BMW stable. Cleaner designs with the help of AI? Surely something to look forward to.

Quote:

Originally Posted by RahulNagaraj

Having said that, BMW has no intention of letting AI take full charge. Hooydonk added that there will always be a human (art director) to guide the process and pick the designs generated. He stated that while AI can't invent things, it can combine the parameters set to come up with ideas much quicker.

Also, this statement makes a lot of sense since eagle-eyed auto enthusiasts will easily find out the source of inspiration for the AI design. Most people are under the impression that AI is some sort of an entity that will do everything humans can and more. We're still not there yet. AI is going to be a potent tool in terms of making tedious tasks easier. Hope their goal is to come up with something that connects with the people and that their 'cleaner' designs are not boring. All in all, something to look forward to in the coming years.

shankar.balan · 5th June 2023, 12:21

At this rate all ‘Art’ will be Artificial Intelligence based. The juices of creativity of the human race, will atrophy.

Personally I may be a bit of a ‘Luddite’ in this respect but I don’t want the world to be taken over by AI and Machines.

ZenMaster · 5th June 2023, 13:11

We all used to think, the Art and Literature, the products of Human creativity would be the last frontier for AI and that engineering jobs would disappear first with humans pivoting to the more creative and artistic jobs or the creative side of existing jobs.

But it seems that the artists will be ones to lose their jobs first before anyone.

PreludeSH · 5th June 2023, 13:40

I am very positive about AI taking over some creative work. It cant come up with a new idea or a new way of doing something. Something genuinely creative and not putting things together or formulaic.

So people will focus on those aspects and we will see pathbreaking new ideas and things. Hopefully

Now BMW would have to really check if something is inspired !

evil_grin · 8th June 2023, 14:29

No BMW, you can't blame your hideous grill designs on AI.

On a serious note, I hope AI does a better design than BMW people have done in the past few years. Should be easy. It's a low bar.

Dr.Procastinate · 13th June 2023, 11:46

Well, now I expect to see saner designs from BMW

Jokes apart, It is a natural progression, considering the evolving attitude of the whole world towards AI. It might be able to integrate technical demands with fabulous designs in a shorter span and in a hopefully better way than humans can do with computers. And do not teach the BMW design AI about any BMW cars launched after the mid-2010s in order to achieve desired results

1st June 2023, 20:13	#1
RahulNagaraj Senior - BHPian Join Date: Mar 2021 Location: Bangalore Posts: 1,666 Thanked: 16,831 Times	BMW experimenting with Artificial Intelligence technology to design its cars According to media reports, BMW design head Adrian van Hooydonk has stated that the company is experimenting with AI tech in its design process. Hooydonk confirmed that AI has already been used in various design tasks. He further went on to explain that the tech generates ideas based on the parameters set by an individual. The AI tech uses parameters set like a 5-spoke wheel, should weigh less than a certain amount and be on a 20-inch rim and lets the computer generate designs. Having said that, BMW has no intention of letting AI take full charge. Hooydonk added that there will always be a human (art director) to guide the process and pick the designs generated. He stated that while AI can't invent things, it can combine the parameters set to come up with ideas much quicker. However, he also stated that the tech can't be relied on entirely, as it takes images and sketches available online to generate something new; resulting in a design which feels like something one has already seen. Adrian van Hooydonk recently also confirmed that BMW is already working on future models to offer a cleaner design. Source: Top Gear Link to Team-BHP news Last edited by RahulNagaraj : 1st June 2023 at 20:15.
	(6) Thanks

5th June 2023, 09:22	#2
Pennant1970 BHPian Join Date: Sep 2021 Location: KL 51 Posts: 64 Thanked: 252 Times	Re: BMW experimenting with Artificial Intelligence technology to design its cars I hope they invite public participation! Can you imagine what the internet would do to design language through AI, keeping in mind what people taught some of the openly available AI apps? It would be hilarious!
	() Thanks

5th June 2023, 09:41	#3
Itachi_Uchiha Newbie Join Date: Apr 2023 Location: Ganganagar (RJ) Posts: 13 Thanked: 26 Times	Re: BMW experimenting with Artificial Intelligence technology to design its cars I just hope that whatever the steps are taken, be it AI or the designers at BMW, they should just improve the design language, I seriously don't like the route their designs are going now, especially that piggy grill. On the other hand its interesting to see how much AI will help in designing the car.
	() Thanks

5th June 2023, 12:21	#5
shankar.balan Senior - BHPian Join Date: Apr 2008 Location: Bangalore Posts: 10,615 Thanked: 18,535 Times View My Garage	Re: BMW experimenting with Artificial Intelligence technology to design its cars At this rate all ‘Art’ will be Artificial Intelligence based. The juices of creativity of the human race, will atrophy. Personally I may be a bit of a ‘Luddite’ in this respect but I don’t want the world to be taken over by AI and Machines.
	() Thanks

5th June 2023, 13:11	#6
ZenMaster BHPian Join Date: Mar 2019 Location: Kottayam Posts: 380 Thanked: 1,297 Times	Re: BMW experimenting with Artificial Intelligence technology to design its cars We all used to think, the Art and Literature, the products of Human creativity would be the last frontier for AI and that engineering jobs would disappear first with humans pivoting to the more creative and artistic jobs or the creative side of existing jobs. But it seems that the artists will be ones to lose their jobs first before anyone.
	() Thanks

5th June 2023, 13:40	#7
PreludeSH BHPian Join Date: Oct 2021 Location: Bengaluru Posts: 389 Thanked: 905 Times	Re: BMW experimenting with Artificial Intelligence technology to design its cars I am very positive about AI taking over some creative work. It cant come up with a new idea or a new way of doing something. Something genuinely creative and not putting things together or formulaic. So people will focus on those aspects and we will see pathbreaking new ideas and things. Hopefully Now BMW would have to really check if something is inspired !
	() Thanks

8th June 2023, 14:29	#8
evil_grin BHPian Join Date: Jan 2020 Location: Hyderabad Posts: 274 Thanked: 945 Times	Re: BMW experimenting with Artificial Intelligence technology to design its cars No BMW, you can't blame your hideous grill designs on AI. On a serious note, I hope AI does a better design than BMW people have done in the past few years. Should be easy. It's a low bar.
	() Thanks

13th June 2023, 11:46	#9
Dr.Procastinate BHPian Join Date: May 2023 Location: Salem,TN Posts: 32 Thanked: 51 Times	Re: BMW experimenting with Artificial Intelligence technology to design its cars Well, now I expect to see saner designs from BMW Jokes apart, It is a natural progression, considering the evolving attitude of the whole world towards AI. It might be able to integrate technical demands with fabulous designs in a shorter span and in a hopefully better way than humans can do with computers. And do not teach the BMW design AI about any BMW cars launched after the mid-2010s in order to achieve desired results
	() Thanks

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