JLR unveils new brand logo, but it won't appear on any of its cars

RahulNagaraj · 5th June 2023, 17:23

Last month, Jaguar Land Rover announced that the company would undergo a structuring and would rebrand itself as "JLR". Now, the British luxury car maker has revealed its new logo.

The new logo is a simple motif, in line with the brand's minimalist styling ethos. JLR states, "It embodies modernity, elegance and the company's forward-thinking essence." The new logo will be the brand's corporate identity and will not appear on any of its vehicles.

JLR also reiterated that it would retain its iconic "Land Rover" oval badge, which will go on to become a trust mark for its Range Rover, Discovery & Defender brands.

Jaguar, on the other hand, will become an electric-only luxury brand. Mardell stated, “The Jaguar of 32 years ago is where we’re going back to and the right place for us to be."

Link to Team-BHP news

Senna4Ever · 5th June 2023, 17:46

Cannot unsee the '₹' similarity, putting the ''bankrolled by indian company'' quite literally

Formula1 · 6th June 2023, 03:33

It'll fit right in on a Chinese Rolls Royce knockoff...

5th June 2023, 17:23	#1
RahulNagaraj Senior - BHPian Join Date: Mar 2021 Location: Bangalore Posts: 2,128 Thanked: 20,687 Times	JLR unveils new brand logo, but it won't appear on any of its cars Last month, Jaguar Land Rover announced that the company would undergo a structuring and would rebrand itself as "JLR". Now, the British luxury car maker has revealed its new logo. The new logo is a simple motif, in line with the brand's minimalist styling ethos. JLR states, "It embodies modernity, elegance and the company's forward-thinking essence." The new logo will be the brand's corporate identity and will not appear on any of its vehicles. JLR also reiterated that it would retain its iconic "Land Rover" oval badge, which will go on to become a trust mark for its Range Rover, Discovery & Defender brands. Jaguar, on the other hand, will become an electric-only luxury brand. Mardell stated, “The Jaguar of 32 years ago is where we’re going back to and the right place for us to be." Link to Team-BHP news Last edited by RahulNagaraj : 5th June 2023 at 17:24.
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5th June 2023, 17:46	#2
Senna4Ever BHPian Join Date: Apr 2013 Location: Gothenburg Posts: 399 Thanked: 1,658 Times	Re: JLR unveils new brand logo, but it won't appear on any of its cars Cannot unsee the '₹' similarity, putting the ''bankrolled by indian company'' quite literally
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6th June 2023, 03:33	#3
Formula1 BHPian Join Date: Sep 2022 Location: IN Posts: 71 Thanked: 123 Times	Re: JLR unveils new brand logo, but it won't appear on any of its cars It'll fit right in on a Chinese Rolls Royce knockoff...
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