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JLR reveal their new logo as part of restructure

The new logo will be the brand's corporate identity and will not appear on any of its vehicles.

Last month, Jaguar Land Rover announced that the company would undergo a structuring and would rebrand itself as "JLR". Now, the British luxury car maker has revealed its new logo.

The new logo is a simple motif, in line with the brand's minimalist styling ethos. JLR states, "It embodies modernity, elegance and the company's forward-thinking essence." The new logo will be the brand's corporate identity and will not appear on any of its vehicles.

JLR also reiterated that it would retain its iconic "Land Rover" oval badge, which will go on to become a trust mark for its Range Rover, Discovery & Defender brands.

Jaguar, on the other hand, will become an electric-only luxury brand. Mardell stated, “The Jaguar of 32 years ago is where we’re going back to and the right place for us to be."

 
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