Did they rename Ford 500 to Taurus?

Superleggera · 31st July 2007, 01:14

In USA, did Ford Motor Co change the name of Ford 500 to Ford Tarus?.
I read some where that Ford 500 was not selling in good numbers and before Camry took the first position, Taurus was the most selling car in US. Why did they do this to Taurus?

1100D · 31st July 2007, 02:42

The Previous Taurus and 500 were parallely available till sometime back. There is a considerable amount of renaming game going with Ford (Focus Fusion etc). However Taurus and 500 being of the same segments, it was decided not let go the brand equity the Taurus has derived over time. So the redesigned 500 was renamed as Ford Taurus.

Hope they revive the Taunus name too, with its technical architecture.

Mpower · 31st July 2007, 03:56

The 500 was a superflop and it looked dull. Ford did the right thing by calling it a Taurus and giving it a few touchups here and there.

ananthkamath · 31st July 2007, 03:58

Quote:

Originally Posted by 1100D

Hope they revive the Taunus name too, with its technical architecture.

Yeah, lets hope they resurrect the Pinto & Edsel too, and GM should bring back the Vega & Corvair. That way we will all be out of jobs and have more time to enjoy the scenery.

sujaylahiri · 31st July 2007, 07:18

How about the cop car Chevy Caprice? If Ford can still sell the Crown Vic, then why can't Chevy name some new car Caprice?

31st July 2007, 01:14	#1
Superleggera BHPian Join Date: Mar 2007 Location: Kannur/Boston Posts: 533 Thanked: 818 Times View My Garage	Did they rename Ford 500 to Taurus? In USA, did Ford Motor Co change the name of Ford 500 to Ford Tarus?. I read some where that Ford 500 was not selling in good numbers and before Camry took the first position, Taurus was the most selling car in US. Why did they do this to Taurus?
	() Thanks

31st July 2007, 02:42	#2
1100D Senior - BHPian Join Date: Jun 2006 Location: Calcutta Posts: 4,390 Thanked: 4,101 Times View My Garage	The Previous Taurus and 500 were parallely available till sometime back. There is a considerable amount of renaming game going with Ford (Focus Fusion etc). However Taurus and 500 being of the same segments, it was decided not let go the brand equity the Taurus has derived over time. So the redesigned 500 was renamed as Ford Taurus. Hope they revive the Taunus name too, with its technical architecture. Last edited by 1100D : 31st July 2007 at 02:51.
	() Thanks

31st July 2007, 03:56	#3
Mpower Senior - BHPian Join Date: Mar 2005 Location: Bangalore Posts: 10,409 Thanked: 1,732 Times View My Garage	The 500 was a superflop and it looked dull. Ford did the right thing by calling it a Taurus and giving it a few touchups here and there.
	() Thanks

31st July 2007, 07:18	#5
sujaylahiri BHPian Join Date: Apr 2006 Location: North America Posts: 960 Thanked: 6 Times View My Garage	How about the cop car Chevy Caprice? If Ford can still sell the Crown Vic, then why can't Chevy name some new car Caprice?
	() Thanks