Re: Brand Toyota falls-Toyota's customer satisfaction takes a hit Toyota and Lexus Brands Retake ACSI Lead With Cadillac in Tow; Lincoln and Buick Shift Into Reverse; Chrysler Slumps.
Chrysler Group LLC's Chrysler brand was the lowest-rated nameplate in the survey at 76. The index is scored on a 0-100 scale.
Among the seven Asian brands in the index, all but Mazda saw their scores increase. Honda, with a score of 85, and Hyundai, with 83, both rose 1.2 percent. Nissan rose 2.4 percent to a score of 84, and Kia earned 81 points -- a 1.3 percent gain. Volkswagen had the largest percentage increase, jumping 3.7 percent to 84.
The Ford brand rose 2.4 percent to 84, and Chevrolet rose 2.5 percent to 82.
"A customer satisfaction resurgence for international carmakers puts Detroit's fledgling recovery in jeopardy, according to a report released today by the American Customer Satisfaction Index (ACSI). The report covers customer satisfaction with an array of nameplates offered by domestic and foreign automobile manufacturers, along with an update of the national ACSI.
Japan scores big with two entries among the top three positions in ACSI. After falling last year amidst major quality problems, Toyota's Lexus (+2%) and the Toyota (+4%) brand itself glide into first place at 87, matched by GM's Cadillac (+1%). Overall, the auto industry ACSI score improves by 1.2% to 83.
Detroit's 2010 capture of the ACSI lead proves short-lived as the defending customer satisfaction champs, Lincoln and Buick, endure a 3% slump to 86 and 85, respectively. Mercedes-Benz holds steady at 86, while Honda inches up 1% to 85. Among the top seven ACSI carmakers, five are luxury brands, with Japan's best U.S. sellers (Honda and Toyota) rounding out the group.
Small gains of 2% take both the Ford nameplate and Nissan to their best-ever ACSI scores of 84. Recovering from a steep drop in 2010, Volkswagen also hits 84 (+4%), but stays shy of its record high (86 in 2009). At mid-industry, BMW trails other luxury brands, tumbling 4% to a 14-year low of 83 and finding itself in the company of Hyundai (+1%) and GMC (-1%). Chevrolet (+3%) and Kia (+1%) follow at 82 and 81, respectively.
The worst scores in the industry go to Chrysler, despite small-to-modest gains for its Dodge (+1%) and Jeep (+3%) product lines. At 79, both nameplates tie Mazda (-1%)-the weakest Japanese offering-while the Chrysler brand itself suffers a second consecutive 5% slump to 76."
Source: autoblog
Last edited by volkman10 : 18th August 2011 at 13:43.
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