[RahulNagaraj]

Honda has released a new logo at the ongoing Consumer Electronics Show (CES) 2024.

The new logo "H mark" as Honda calls it will be exclusive to the brand's future electric vehicles. This indicates that its ICE-powered vehicles will carry forward the current logo, which has been unchanged since 1981, apart from a small refresh sometime in the early 2000s.



The new logo is simple and reminiscent of the original H mark, used by the brand in the 1960s. As per reports, Honda has designed the new logo to "commemorate the development of the next-generation EVs." It was showcased alongside the brand's two electric concepts at CES, namely the Saloon and Space Hub; both of which sport the new "H mark".

Honda also mentions, "This design expression, like two outstretched hands, represents Honda’s commitment to augment the possibilities of mobility and sincerely serve the needs of the users of Honda EVs."

Source: Autoblog

Link to Team-BHP news

[saket77]

Great! Now that this is sorted, how about releasing the cars?

[Shreyans_Jain]

We don’t need new logos, we need new cars. Better cars. Quit fooling around and get serious!!

[ZenMaster]

The Honda Zero concepts shown recently looks like the concept cars from the 1980s and early 90s.

[UNSC117]

Is it just me or does this logo seem reminiscent of the old Hero Honda logo?

[Motorhead007]

I don't see a lot of difference when compared to their regular logo. Another case of companies creating more hype than real value.
With little or no products upcoming from Honda, it will be interesting to see if they can get strategy on EV right.
Before that, they should really focus on hybrids as they have the technology and a decent product in market