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Mercedes is offering the illuminated star on select models including the new E-Class, the M-Class, GL-Class and CLS-Class sedans. In some cases, depending on the model year, Mercedes dealers can retrofit the LED lighting feature. Mercedes described the new illuminated star as, "Bright, but sophisticated. And it's a opportunity to announce to the world: 'This is my Mercedes-Benz!'"

http://www.youtube.com/watch?v=Il5-uuSXpDk

What's next? Will other automakers follow the Mercedes lead when it comes to LED accents on the hood badge?

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[arunphilip]

Originally Posted by ad3952n

What's next? Will other automakers follow the Mercedes lead when it comes to LED accents on the hood badge?

Wait until manufacturer's India focus groups decide that this is a way of portraying their brand as premium... we'll have the onslaught of backlit badges.

Having said that, I saw a white Swift today that had the Suzuki logo on the hatch backlight with a red LED. Additional LED lighting is not really my thing, but this looked pretty good, for those who are into it.

[ad3952n]

Originally Posted by arunphilip

I saw a white Swift today that had the Suzuki logo on the hatch backlight with a red LED. This looked pretty good, for those who are into it.

Hi mate, pan-india this logo lighting phenomena is gaining prominance. You can Cruze, Beat, City, Suzuki cars et al with backlit logos. Somehow i find it a bit loud and at times unneedful.

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[ad3952n]

Hi team, posting here a pic of the illumination looking so beautiful in night and the backlit LED Benz emblems

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[vaibhav amlekar]

Hello. Nice concept there for those who like it. But I think its a bit too loud. It will be good as an aftermarket part but not as a standard accessory. Instead should do something like logos which lit up while braking.

[itwasntme]

Very easy mod available online. Only needs splicing into the numberplate light wire. Saw a auto the other day with a backlit Suzuki logo :-)

[Jeroen]

Originally Posted by ad3952n

Mercedes described the new illuminated star as, "Bright, but sophisticated. And it's a opportunity to announce to the world: 'This is my Mercedes-Benz!'"

Really? Do we think this is "sophisticated"?.
Might look unusual, but sophisticated?

Jeroen

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