Ashok Leyland & HPCL launch a co-branded card

Ashok Leyland has partnered with Hindustan Petroleum Corporation Limited (HPCL) to launch eN-Dhan fuel card. It is available for free at all Ashok Leyland dealerships and HPCL fuel stations across India. 

This is the first time in India that an original equipment manufacturer (OEM) and an oil marketing company (OMC) have collaborated to introduce a co-branded card. It was developed by the Customer Solutions Business of Ashok Leyland with an aim to reduce fuel expenses and optimize total cost of operations. It is claimed to result in annual savings of around Rs. 50,000 per truck for customers in the medium and heavy commercial vehicle (M&HCV) segment.

In addition to fuel savings, the eN-Dhan card holders will also receive insurance benefits. It is also expected to promote digital payments and reduce cash transactions.