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BMW India launches Retail.Next concept for its dealerships

The new retail concept is based on a new design and focuses on new processes and digital tools.

BMW has launched a new Retail.Next concept for its dealerships in India. The first such showroom has been inaugurated in Agra.

Speed Motorwagen, located at 607, Mauji Artoni, NH2, is based on a new design and focuses on new processes, digital tools and roles. It has a 3-car display zone, lifestyle and accessories areas and a workshop with three service bays. 

BMW claims that the new design and floor plan layout creates a more premium atmosphere. The carmaker promises a premium sales and service appearance, including one entrance, and one floor under one ceiling. 

Vikram Pawa, President of BMW Group India said, “With Retail.Next Dealership concepts we have reimagined our customer-centric approach blending phygital innovation with modern aesthetics and engaging environment.”

 
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