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Maruti Suzuki Dzire - 10 lakh sales up!

The Maruti Suzuki Dzire has crossed the 10 lakh cumulative sales mark. The Dzire was launched in 2008 and has been one of the best-selling entry level sedans in India. It is the only sedan to be in the top five most selling cars in India's passenger vehicle market.

The Dzire is based on the Swift platform. At present it is available with a choice of two engines -

  • 1.2-litre, 4-cylinder petrol, 84 BHP, 115 Nm, 5-speed manual / 4-speed automatic transmission
  • 1.3-litre, 4-cylinder diesel, 74 BHP, 190 Nm, 5-speed manual transmission

The car is equipped with features such as engine push start/stop button, reverse park assist, Bluetooth audio system and alloy wheels among others.

The Dzire is also exported to Africa, South America, Central America, Middle East ASEAN and SAARC countries. The cumulative exports till Jun 2015 were around 50,000 units.

With this milestone, Swift Dzire joins the Alto, Swift and Wagon R as a Maruti Suzuki model that has sold more than 1 million units.

To celebrate the milestone, Maruti Suzuki has lined up a month-long 'The sweets are on us' campaign. Through this campaign the company plans to share the moment with everyone at large. It includes sending edible direct mailers to the existing owners and creating edible art installations inside malls by artists.

Cumulative sales milestones:

  • 1,00,000 units - September 2009
  • 2,00,000 units - September 2010
  • 3,00,000 units - September 2011
  • 5,00,000 units - January 2013
  • 7,00,000 units - January 2014
  • 9,00,000 units - January 2015
 
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