Nissan launches a virtual sales advisor for Magnite

Around 60,000 Magnites have been booked since the crossover was launched in December 2020.

Nissan Magnite customers will now be able to interact with a virtual sales advisor on the brand's digital sales platform.

The virtual sales advisor has been developed in partnership with Eccentric Engine. The platform will provide information about the vehicle, financing and exchange options, answer product and ownership related queries, and assist customers with selecting the right variant. Customers can also take virtual test drives and book the car online.

The Magnite is available with two engine options. These include a 1.0-litre, 3-cylinder, naturally aspirated petrol engine that puts out 71 BHP and 96 Nm and a 1.0-litre, 3-cylinder turbo petrol unit that makes 99 BHP and 160 Nm. Both engines are offered with a 5-speed manual transmission. The crossover is also offered with a continuously variable transmission (CVT) mated to the 1.0-litre turbo petrol engine. In the CVT version, peak torque has been limited to 152 Nm.

The Magnite was launched in December last year. Since then, around 60,000 cars have been booked. 25% of these bookings were made via the online platform.