Writing off sedans entirely could be a mistake, says Genesis

Donckerwolke is responsible for designing iconic cars like the 2001 Diablo VT 6.0, the 2002 Murcielago and the 2004 Gallardo.

As carmakers concentrate on capitalising on the SUV trend around the globe, many have shunned traditional body types like sedans and wagons.

Speaking in an interview, Chief Creative Officer of Hyundai & Genesis, Luc Donckerwolke, stated that brands which are abandoning these traditional body styles will regret it in time. He added that writing off a typology of a vehicle is a mistake and that Genesis will be there to grab the opportunity from those giving up one body style just to sell another.

Donckerwolke confirmed that though the brand recently unveiled its Audi Q8 rival, the GV80 Coupe concept, it will not abandon the other traditional segments anytime soon.

He went on to say that Genesis will continue to make sedans and coupes because while designing, one has to fight for every mm to get the proportions right. From a design perspective, Donckerwolke said that working on SUVs is very easy, and you end up with designers with limited skills as they have only been working on "bricks on wheels". He feels that young designers, many of whom have worked only on SUVs don't know what proportions are.

Currently, Genesis has three sedans globally, G70, G80 and the flagship G90.

Donckerwolke is one of the world's most famous car designers. Having worked at Lamborghini previously, he is responsible for designing iconic cars like the 2001 Diablo VT 6.0, the 2002 Murcielago and the 2004 Gallardo.

Source: CarExpert