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Old 4th March 2015, 14:45   #1
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Default February 2015 : Indian Car Sales Figures & Analysis














NOTES:

1: Thanks to the team at Management Punditz for sharing these sales numbers with us!

2: Only cars that sell 500+ units (and thus, the relevant ones) have been included in the gainers & losers chart.

3. These manufacturer-reported sales numbers are factory dispatches to dealerships. They are NOT retail sales figures to end customers.
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Old 4th March 2015, 14:48   #2
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Old 4th March 2015, 14:50   #3
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Old 4th March 2015, 14:55   #4
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Old 4th March 2015, 14:59   #5
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Default Re: February 2015 : Indian Car Sales Figures & Analysis

Thread moved from the Assembly Line (The "Assembly Line" Forum section) to the Indian Car Scene!
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Old 4th March 2015, 15:15   #6
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Default Re: February 2015 : Indian Car Sales Figures & Analysis

Maruti: Repeat show again, and again. All models are doing great. Ciaz not affected on the Verna release(facelift). Celerio back to 6k+ numbers. Awaiting what S Cross will see when released.

Nissan/Datsun: Datsun Go twins sees a early verdit - Duds. Should exit the market if they bring such products. Need to re-think their strategy if they need to survive here

Renault: One model company. Will need next products as Duster is showing signs of lower sales consistently. Lodgy seems to be a promising launch.

Skoda/Fiat: No visible plans seen. Fiat's stategy is puzzzling, all seen in paper only. Seem not intersted in the Indian Market. Skoda seem to be
pushed by the group to be play in the luxury segment as rumored.

Tata: Zest numbers are low, is this the verdict? Proves that perception once created is hard to erase, can be easily termed a dud.
Bolt too early to pronounce. If Zest sees such low numbers not sure how Bolt will survive.

Last edited by volkman10 : 4th March 2015 at 15:34.
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Old 4th March 2015, 15:32   #7
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Default Re: February 2015 : Indian Car Sales Figures & Analysis

Some stats of relevance:
1) Maruti sells 4 models that individually outsell 11 out of 15 car companies in India
2) Just the top 2 Maruti models sell more than No. 2 Hyundai
3) Even "low-performing" Maruti models (ranked 10 and lower) could make it the No. 3 company in India. You could be a laggard product manager at Maruti and your products still sell more than most other companies

I am not even going to look for more nuggets of information since I've run out smilies, especially this one

Cheers,
Adi

Note from Support - Only 2 smilies allowed per post.

Last edited by n_aditya : 4th March 2015 at 15:39.
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Old 4th March 2015, 15:48   #8
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Default February 2015 : Indian Car Sales Figures & Analysis

Thanks Aditya.

Interesting is the strong show by the refreshed Jetta. It has outsold the Elantra and the Octavia this month.

Will be interesting to see if the refreshed Verna can claw its way back to the top. The dispatches seems to have picked up month on month will probably have to wait for the march dispatches to judge.

Fiat for all the fan base,just not translated to sales. Very sad.

Tata Bolt and Zest numbers are similar just like the Swift and Desire. Only that they are on 2 different ends of the spectrum. Not sure if the 2000+ volumes is enough.

It looks like all companies are having a tough time on the Maruti and Hyundai turf( sub 4 meter segment) of course barring the Amaze as the exception.

Chevy is under a lot of pressure. Remove the Duster and Ecosport and Renault and Ford will be in a similar situation.

It's Maruti and Hyundai all the way. They will soon get under the skin of Renault and Ford with the S cross and IX 25 launches.

Last edited by Arjun Reddy : 4th March 2015 at 15:52.
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Old 4th March 2015, 15:52   #9
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Default Re: February 2015 : Indian Car Sales Figures & Analysis

The good sales figures of A and B1 segmenters like Alto, WagonR, Eon, Celerio, i10 shows that the first-time customers are coming back. May be a sign of revival?

Out of the top 20:
Maruti: 9
Hyundai: 5
Honda: 2
Mahindra: 2
Ford: 1
Toyota: 1

9 out of 11 models from Maruti, and 5 out of 8 from Hyundai are in top 20.

Mobilio has lost its sheen and how! A mere 1700 units!

The following can be shelved by the respective manufacturers:

Captiva,
Endeavor,
Evalia,
Fluence,
Koleos,
Yeti,
Aria
Camry,
Land cruiser,
Passat,
Toureg

Last edited by GTO : 5th March 2015 at 12:51. Reason: No acronyms when referring to cars please (e.g. WR)
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Old 4th March 2015, 16:18   #10
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Default Re: February 2015 : Indian Car Sales Figures & Analysis

I don't get it , how is i20 managing to sell more than i10 and i10 grand in the B2 segment ?

Also in the D1 segment , Corolla is doing so well even with the likes of Jetta and Octavia around. Toyota sure is doing some magic
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Old 4th March 2015, 16:30   #11
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Default Re: February 2015 : Indian Car Sales Figures & Analysis

Seeing the repeat monthly sales figures I tend to believe:

The message from average Indian car buyer is loud and clear .

(1) Entry level can as well be B2 segment.
(2) Do not look beyond Maruti, Hyundai .
(3) If you can afford probably Honda.
(4) If you are keen on Diesel SUV you choose Innova or Bolero

(5) Rest of the models are meant for passionate car lovers and forums.

Other manufacturers have a lot of clues to pick up from these consistent monthly figures.
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Old 4th March 2015, 16:39   #12
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Default Re: February 2015 : Indian Car Sales Figures & Analysis

Quote:
Originally Posted by stanjohn123 View Post
I don't get it , how is i20 managing to sell more than i10 and i10 grand in the B2 segment ?
The new i20 is a seriously eye-catching car (and I am speaking as a Punto owner). Not sure if that's the reason but it can't hurt. Plus it has generous internal space, both passenger and boot. I won't be surprised if the i20 is the main thing hurting Punto sales this time around. Possibly Polo sales too, which have dropped 11% this month and nearly 20% in two months. Those are the only comparable cars on the market -- the Swift is much smaller.
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Old 4th March 2015, 16:39   #13
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Default Re: February 2015 : Indian Car Sales Figures & Analysis

Tata Zest with all the promotions and marketing has not picked up in sales. Seeing a consistent downward trend. It must be heartbreaking for TML who had high hopes on Zest.

I personally feel Zest is a good car, but competition is really tough and Zest/Bolt lacks that spark when compared to its competition, maybe due to the perception of Tata cars having many niggles. That perception extends to its premium JLR brand cars as well, worldwide. TML are trying to fix it, but the question remains to what extent are they successful.

Bolt with its current pricing would find it difficult to maintain even these sales numbers in future.
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Old 4th March 2015, 16:45   #14
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Default Re: February 2015 : Indian Car Sales Figures & Analysis

Quote:
Originally Posted by Arjun Reddy View Post
Thanks Aditya.

Interesting is the strong show by the refreshed Jetta. It has outsold the Elantra and the Octavia this month.
I think you should look at it from the perspective of lower sales it registered in the past few months in anticipation of this facelift. So those pending sales are materializing now. We should look at quarterly average run rate.
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Old 4th March 2015, 16:53   #15
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Default Re: February 2015 : Indian Car Sales Figures & Analysis

Top 5 brands in the world like Toyota, VW, GM, Ford, Nissan are not in top 5 in India. That itself tells story about Indian market. These companies are not so serious about India is clear now. Mainly top 5 companies here like Maruti, Hyundai, Mahindra, Tata and Honda are serious about their business and their products just shows that. They are trying hard with new cars, new technologies which is expected from World's top 5 companies but sadly they are not doing it. Toyota is just happy in increasing pricing every year and selling mainly 2 cars, Innova and Fortuner. VW is selling only 3 models which looks more or less same. No plans in near future as well. GM is really old now and seems not interested at all in Indian market. None of their car inspire now a days. Ford is happy with selling only EcoSport's and exporting them to many countries, apart from that nothing. Nissan has got cars like Micra and Sunny which can sell more but poor network is to blame here. God knows why they have launched Datsun brand, IMHO it is seriously hampering Nissan brand image. Its in and out cheap brand. In long term it will kill Nissan as a brand in India.

Maruti is doing simply great. All models are on fire except Ritz. Ciaz posted impressive numbers again. They sold more than 27 K cars in first 6 months, impressive start i must say. Alto, Swift twins and Wagon R sells endlessly. Omni and Eeco also dominates in small UV sector. Hyundai is also doing good but mainly due to Grand i10 and new Elite i20. New Verna is not that impressive and will struggle for sure in coming months against City and Ciaz. Xcent loosing against others now. Mobilio is loosing it fast against Ertiga, bad pricing for sure. City and Amaze doing good. Mahindra doing business as usual. Shocked to see Zest numbers. Tata, what are you doing? People are ready to buy Zest and you are not delivering is simply shocking. Bolt is good and i would like to see it with AMT in both Petrol and Diesel, so that it will have USP which is missing. Sad to see Nano numbers, deserves much more. Hope Tata will get Hexa concept as it is in our market, that too soon with some aggressive pricing
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