Go Back   Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 17th March 2010, 22:14   #1
Senior - BHPian
 
tsk13's Avatar
 
Join Date: Jan 2009
Location: New Delhi
Posts: 1,233
Thanked: 278 Times
Default Maruti Suzuki | Making a Dream Come True Every 16 Seconds.

Maruti Suzuki: A Brief Insight conveyed via its Information Brochure.
Attached Thumbnails
Maruti Suzuki | Making a Dream Come True Every 16 Seconds.-1.jpg  

Maruti Suzuki | Making a Dream Come True Every 16 Seconds.-2.jpg  

Maruti Suzuki | Making a Dream Come True Every 16 Seconds.-3.jpg  

Maruti Suzuki | Making a Dream Come True Every 16 Seconds.-4.jpg  

Maruti Suzuki | Making a Dream Come True Every 16 Seconds.-5.jpg  

Maruti Suzuki | Making a Dream Come True Every 16 Seconds.-6.jpg  

Maruti Suzuki | Making a Dream Come True Every 16 Seconds.-7.jpg  

Maruti Suzuki | Making a Dream Come True Every 16 Seconds.-8.jpg  

Maruti Suzuki | Making a Dream Come True Every 16 Seconds.-9.jpg  

tsk13 is offline   Reply With Quote
Old 17th March 2010, 22:29   #2
BHPian
 
esteemer's Avatar
 
Join Date: Nov 2007
Location: New Delhi
Posts: 135
Thanked: Once
Default

Maruti started with the humble 800 in the 20th century, is the leader of the Indian Automotive Industry and the 800 is still on sale.(Well yeah won't remain so for long, sadly)

We talk about After Sales Service and strangely the first word that comes to our mouths is Maruti.

Availability of spares? No problem. It's a Maruti.

Truly, India comes home in a Maruti.
esteemer is offline   Reply With Quote
Old 18th March 2010, 08:57   #3
BHPian
 
cyqed's Avatar
 
Join Date: Feb 2010
Location: Bangalore
Posts: 115
Thanked: 0 Times
Default

Well, that is a pretty huge plant. I doubt if they are making a dream come true every 16 seconds.

Ahhaa.. "Athiti Devo bhava" is a nice touch. so we Indians are the guests to a Japanese company in India. Very thoughtful.
cyqed is offline   Reply With Quote
Old 18th March 2010, 09:37   #4
BHPian
 
designersf's Avatar
 
Join Date: Aug 2007
Location: Ann Arbor
Posts: 602
Thanked: 58 Times
Default

The Manesar plant is massive and look at their figures - 80,00,000 units is an outstanding achievement! Every second car in India is a Maruti. That is spectacular. I'm worried now though with many new hatches flooding the Indian Auto industry, I dont see the WagonR, Estilo and Alto standing any chance against the likes of Figo, Beat and Polo. Moreover, we still have the Micra, Etios and 2CV coming up as well. Its going to be a difficult task to maintain their market share
designersf is offline   Reply With Quote
Old 18th March 2010, 09:44   #5
BHPian
 
good.car-ma's Avatar
 
Join Date: Jan 2010
Location: Chennai
Posts: 157
Thanked: 25 Times
Default

They have held off Hyundai for so long. I dont see Figo, Beat, Polo or Micra being a real threat unless they get very serious about India quickly. As for Etios and 2CV, whether they will live up to the hype remains to be seen.
Thats the reason Maruti succeeded in India - they take this market seriously
good.car-ma is offline   Reply With Quote
Old 18th March 2010, 13:18   #6
Senior - BHPian
 
Amartya's Avatar
 
Join Date: Mar 2008
Location: Evanston
Posts: 1,699
Thanked: 376 Times
Default

@good.car-ma

Each and every car maker worth it's salt is taking the Indian market seriously, to name a few: Hyundai, Tata, Ford, Fiat, Honda, Toyota, VW, Chevrolet and so on. Their latest car launches and investments show that they are serious, and think about the fact that they never had government backing, something that Maruti piggy backed on for years.
With more competition, and hopefully a more informed buyer, Maruti's hegemony would come to an end.
Amartya is offline   Reply With Quote
Old 18th March 2010, 13:46   #7
BHPian
 
good.car-ma's Avatar
 
Join Date: Jan 2010
Location: Chennai
Posts: 157
Thanked: 25 Times
Default

Yes, absolutely right. The bright side is, the more choice for us the better
good.car-ma is offline   Reply With Quote
Old 18th March 2010, 13:50   #8
BHPian
 
designersf's Avatar
 
Join Date: Aug 2007
Location: Ann Arbor
Posts: 602
Thanked: 58 Times
Default

@good.car-ma

The only way for Maruti hereafter is price. They do not have any world class models that would suit the Indian market. The JDM WagonR will not come here for 3-4 more years and they do not have any immediate replacements for Alto and Estilo. Only the next-gen Swift is their last hope. You might argue that they will hold their share but that also seems difficult, even if they cut the prices of their models by 20-30k.

You should be around so the sales trend for the year ending March 2011 will settle this.
designersf is offline   Reply With Quote
Old 18th March 2010, 14:15   #9
BHPian
 
good.car-ma's Avatar
 
Join Date: Jan 2010
Location: Chennai
Posts: 157
Thanked: 25 Times
Default

Quote:
Originally Posted by designersf View Post
You should be around so the sales trend for the year ending March 2011 will settle this.
I didnt understand what you meant

Last edited by Rehaan : 19th March 2010 at 23:17. Reason: Fixing quote
good.car-ma is offline   Reply With Quote
Old 18th March 2010, 14:24   #10
Senior - BHPian
 
recshenoy's Avatar
 
Join Date: Mar 2008
Location: Mangalore / Bangalore
Posts: 1,056
Thanked: 91 Times
Default

but with such huge plant why they have waiting period for Swift /Dzire? is it due to limited assembly line for these cars?

I know many people who want to buy Swift or Dzire but end up buying others due to waiting period!
recshenoy is offline   Reply With Quote
Old 18th March 2010, 14:36   #11
BHPian
 
BurningHeart's Avatar
 
Join Date: Dec 2007
Location: New York
Posts: 427
Thanked: 56 Times
Default GV - Step daughter?

I have always noticed that they leave GV out of these brochures. Wonder why?

BH.
BurningHeart is offline   Reply With Quote
Old 18th March 2010, 15:08   #12
Senior - BHPian
 
longhorn's Avatar
 
Join Date: Nov 2009
Location: Chennai
Posts: 1,154
Thanked: 290 Times
Default

Quote:
Originally Posted by BurningHeart View Post
I have always noticed that they leave GV out of these brochures. Wonder why?

BH.
That's probably because the GV comes in as a CBU.
longhorn is offline   Reply With Quote
Old 18th March 2010, 15:58   #13
BHPian
 
Join Date: Oct 2005
Location: Hyd
Posts: 104
Thanked: 22 Times
Default

Their factory seems all OK but their product placement and marketing department is snoozing. Soon Maruti will have to make money by giving tours in their Manesar facility. I hope they get a severe dose of reality to contend with the new entrants. If they have done well it is because they are rising with the tide (the fast growing Indian consumer market) and because of the monopoly of having been a PSU.

Products in demand like Dzire are being severely mismanaged - pray why give a test drive in a ZDi when you are not willing to sell one in reasonable time. Why eliminate practical and cheap features like seat height and steering adjustment from large volume variants like VDi? And who ever designed and approved the ghastly blue interiors in the Ritz... And where else will 4 different model years of the same car starting with one from 1984, be sold as four different models?
vishwas is offline   Reply With Quote
Old 18th March 2010, 16:15   #14
Senior - BHPian
 
tsk13's Avatar
 
Join Date: Jan 2009
Location: New Delhi
Posts: 1,233
Thanked: 278 Times
Default

Quote:
Originally Posted by recshenoy View Post
but with such huge plant why they have waiting period for Swift /Dzire? is it due to limited assembly line for these cars?

I know many people who want to buy Swift or Dzire but end up buying others due to waiting period!
Your reason is perfect. Reserving all Assembly Lines for Swift/ Dzire will mean lack of production of other models. Moreover, other reasons such as Limited supply of anciallries like Lamps, Seats, Tyres etc. also influence the production of various models. Irrespective of capacity, any manufacturer scales up production only to an extent within which core production factors like Raw Materials, Supplies and Workforce can be arranged successfully and profitably. In case of a mis-match between Production Targets and Availability of Factors of Production, the entire system goes haywire.

Last edited by tsk13 : 18th March 2010 at 16:17.
tsk13 is offline   Reply With Quote
Old 19th March 2010, 10:17   #15
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 47,719
Thanked: 89,186 Times
Default

Maruti now needs to heavily focus on internal R&D. Lets have some innovation in electric / fuel cell powerplants, small capacity turbo-charged petrols (an emerging trend), safety features & initiatives, cutting edge automatic transmissions, next gen traction control systems and the like. Maruti has 3 times the market share of Tata in passenger cars, yet it is the latter who we see investing in new technologies (and learning along the way).

Last edited by GTO : 19th March 2010 at 10:19.
GTO is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Dream come True. Got my new Suzuki Hayabusa pinnacle Superbikes & Imports 188 3rd October 2014 12:23
Dream Come True. The Skoda Octavia vRS!! Update: 59,712 kms HAFI Test-Drives & Initial Ownership Reports 76 13th September 2014 23:07
Dream come true! Presenting my Maruti Swift ZDi vaisakhr Test-Drives & Initial Ownership Reports 87 28th December 2013 08:12
Dream Come True - Our Dream Machine Diesel 2.2 VTT @ 35,000kms kdeepakk Test-Drives & Initial Ownership Reports 58 24th July 2010 14:39
NVIDIA Ion platform - the car PC dream come true randomgyan In-Car Entertainment 35 17th September 2009 18:44


All times are GMT +5.5. The time now is 13:06.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks