Maruti-rebadged models make up 44% of Toyota sales

The Glanza was the most popular rebadged Maruti product, followed by the Urban Cruiser Hyryder.

Badge-engineered products make up almost half of Toyota’s sales in India. According to the latest figures, 44% of the cars sold by the brand were rebadged Maruti Suzuki models.

During the 12 months from May 1, 2023, and April 30, 2024, Toyota sold 2,49,737 vehicles. Of these, 1,09,706 units were rebadged Maruti Suzuki models like the Glanza, Urban Cruiser Taisor, Rumion and Urban Cruiser Hyryder.

The Glanza was the most popular rebadged Maruti product. 52,989 units were sold during the 12 months, followed by the Urban Cruiser Hyryder (49,552 units), which is a rebadged version of the Grand Vitara. The Rumion, which is Toyota’s version of the Ertiga, recorded 7,165 units of sales.

Toyota and Maruti entered into a product-sharing agreement in 2019. It enabled both carmakers to share costs and increase volumes with minimal investment. That being said, Toyota-badged cars command a slight premium over their Maruti-badged counterparts.

As part of the partnership with Toyota, Maruti Suzuki offers the Invicto, which is a rebadged version of the Innova Hycross.

Source: Autocar India