So, you've heard it from GTO and the mod-team. But I'm sure there will be few people who are still skeptical of the whole process. I have been lucky enough to be a part of a team-bhp official review process, and below are my observations, as a proud critic (not sure if its the right word to use here!) of team-bhp.
Between, incase you are wondering - it is the Avventura Review.
Summary of events -
11/10 - I receive a PM from GTO asking if I would be interested.
14/10 - Flew down to Mumbai for the drive event.
15/10 - Back in Bangalore by evening. Work on the review and pics started.
19/10 - Review and pics submitted.
21/10 - Review went online.
About a week from the initial talks to review submission, in addition to my regular work week.
Quote:
Originally Posted by GTO 1) A manufacturer-hosted test drive event: These are typically large-scale test drives where ~100 journalists are hosted by the car manufacturer. Duration is normally 1 night / 2 days. The most frequented locations are from Rajasthan & Goa, although we've been to drives in Maharashtra, Karnataka, Kerala, Himachal, Jammu etc. Tamil Nadu might be the 'Detroit of India', yet driving events there are few & far between. If you want to review a car before it's launched, this is the only way to do so. |
The Avventura review was a manufacturer hosted drive event - from Mumbai to Mahabaleswar and back. We started from Mumbai around 10AM on Tuesday morning and returned back to Mumbai around 5PM on Wednesday.
Quote:
Originally Posted by GTO • Manufacturers host several batches of media coming in, for driving events spread over multiple days (e.g. 5 batches of 2 days each). The batches are usually split into magazines & TV, websites & major newspapers, smaller / regional / vernacular publications and dealers. |
Our batch only included online publications. Other magazine and TV media like Autocar, Overdrive etc had already published their content online.
Quote:
Originally Posted by GTO • Travel & accommodation expenses are borne by the car manufacturer. These include air tickets, hotel stay for a night and meals. Additionally, some manufacturers offer airport pickup & drop-off. |
All my travel and accomodation was borne by the manufacturer. I was picked up from my bangalore home to the airport (Innova) and a car was waiting at the Mumbai airport as well (Sunny).
However, GTO himself came to the airport to pick me up and give me some orientation on the review process.
Quote:
Originally Posted by GTO For 3 out of 4 drives, a photographer is allowed to accompany the reviewer. This greatly improves the review quality. The work is split up and there's an additional pair of eyes to make observations on the new car. |
I did the review alone mostly because -
1. Avventura was not an all new car.
2. I was a Punto owner.
3. There were many reviews during that time and the mods had their hands tied up.
Quote:
Originally Posted by GTO • The biggest challenge at a press drive event is T-I-M-E. You have to use yours with incredible efficiency!! There isn't a moment free, and one tries to squeeze out every extra minute he can get with the car. Press drives are the only time when my phone goes unanswered, and messages unreplied. You simply don't have the bandwidth for the same. Sleep & rest are a luxury. |
+ 1.
Based on my small experience, I would like to rephrase it as 'Time to take pics'. Boy, I didnt think it would be so much of hard work. GTO had advised me not to search around for a scenic location (I can see Rudra sir disagreeing on this one). I almost screwed up on Day 1 where we just couldn't manage enough pics before the light went out.
GTO was clear when he called to ask for an update just when it was nearing sunset - 'wherever you are, just pullover and click the snaps'.
Quote:
Originally Posted by GTO We're put up in standard rooms at a 5-star hotel. Suites & economy-grade hotels are more the exception than the rule. Except for a handful of hours of sleep, we never see the room. |
True. One of those rare occasions where I woke up before sunrise, without even waiting for the alarm to ring.
Quote:
Originally Posted by GTO • There are anywhere between 10 - 20 test drive cars at each event. 1 or 2 are kept as a backup, in case a journalist crashes one of the main rides. |
There were 4 cars for our media drive. Should be because the batch only included online publications.
Quote:
Originally Posted by GTO Day 2 starts early with a flag-off between 0700 - 0900 hours. A handful of us get to the (parked) cars at sunrise to shoot. Quick shower, breakfast and you're good to hit the road. |
We were at a photoshoot location by sunrise. Shower, breakfast etc had to follow afterwards since we were so deperate to get some pics.
Quote:
Originally Posted by GTO One aspect where the PR company could really give the car a boost is by choosing an appropriate road for it. Example - a twisty road for a tight handler, or rough roads for a model with excellent ride quality. Regrettably, PR companies know little of the car or its strengths. The car comes last, typically after transportation logistics, hotel options, scenery and uniqueness of location. |
Just to add a point from my limited experience -
The manufacturers / PR guys have limited knowledge of the route, local photoshoot locations etc. As it happened with me, it was my first visit to Mahabaleswar and I was not prepared for what was in store. Google is your best friend if you are planning to go on a review to an unknown location.
Quote:
Originally Posted by GTO An FAQ: Nope, we don't screw on actual Team-BHP number plates on test drive cars. They are photoshopped later on. |
I guess it sounds easy when he said 'photoshop'. But
these are not easy, AT ALL. Kudos to Stratos and the mod team for putting in such huge effort. I made a mistake of underestimating this!
Quote:
Originally Posted by vinit.merchant What happens if some journalist actually manages to damage one?
I guess the damages would all be borne by the manufacturer, but still, any penalty to the journalist in case it is found to be his/her fault ? |
Quote:
Originally Posted by MaxTorque what happens If the vehicle gets damaged during the event? Who will be responsible for the losses? |
One of the media drive cars in our batch was damaged (I suspect a fried clutch) when some publication tried some extreme off-roading and got it stuck. They were accommodated in the other cars.
Quote:
Originally Posted by Geo_Ipe An extremely informative thread!!
Is it possible to invite non-Mod BHPians too for these official events?? Maybe send out random invites to BHPians who have completed, say, 4/5 years of membership. It would be nice to have a non professional write up as well! And it would be dream come true for us ordinary BHPians to attend such an event!! |
I'm not a mod. Heck, I dont even agree with the mods most of the time. LOL!
I was chosen because of my availability and experience with the product. Random invites wont work IMO. This is real serious work with very tough deadlines. So any experience with the product helps.
Quote:
Originally Posted by SchumiFan Wow! Reading this makes me want to give more respect to the newbies for the official reviews S2, Crazy Driver, nkrishnap.
By no way I am saying it is easy for the regulars but to dedicate the same amount of attention to details while doing all these in the limited time frame requires commitment and interest towards the community. |
Thanks for that.
Quote:
Originally Posted by Samurai Exactly, there is a much tougher "After the Drive" part. This part is generally two weeks long on the average, where the wives can get very mad at losing all family time. |
Very mad.
I only had to plan for my wife, but it was not so simple as I realized later. She didn't take kindly to the amount of stress and work I was putting in. She herself spent a lot of time doing spell checks and grammar corrections to help out but ended up angry with the stress it was taking on me. Took a few days to calm her down.
Now, a few more questions that have been raised to me in private after my review experience -
1. Is GTO biased against FIATs? How was the writing process? Did GTO / mods influence the writing?
I can guarantee that he/ mods did not change the meaning of even a sentence I submitted. The original writeup I submitted was too long for forum standards and GTO helped make it more precise. That too, wherever major corrections were made, he picked up the phone and conveyed it.
2. Was it fun?
The drive was fun, but there is a lot of work always. Making observations, clicking pics. The real work starts once you are back from the drive. These guys start working on the pics etc from the airport itself.
3. How did you sort differences of opinion with the mod team
To give an example - Previous Team Bhp FIAT reviews had 'niggles' as one of the negatives points. Based on my experience it was service network that was the major issue rather than niggles itself. We had a discussion on this and finally GTO did see my POV.
4. How helpful are the mods? Or were you basically on your own?
A bit of both. Right from picking me up from the airport, to giving valuable tips during the orientation, to introducing me to the PR team, to giving calls once in a while to check on the status - GTO was always there for the review. But, he also gave me my own space to make my own observations and write the same.
5. Given a chance - would you do it again?
Of course yes, provided I can manage my work / family commitments for the said period and an additional two weeks afterwards.