Dear Rush
Excellent report. Undoubtedly a 5 star report.
It has been ages that you penned down your expert thoughts on this thread and was pleasantly surprised to see that you have compiled the report this month.
My thoughts!!
This time on my "Outlook Perception"
Outlook: Bright 1) Maruti
The outlook is bright.
New cars and newer technologies are in the making.
Celerio Diesel without the national heart will be interesting.
Also, AMT in the Wagon R (along with a diesel transplant) had been transpiring for some time. It that happens, the modest Wagon R could be selling in the 25K+ range per month!!
A great show with most of the cars in their stables getting in numbers.
The top tank at management meets do not fear the sales done but probably the steep targets they may be thrusted upon.
47% market share in a crowded market is extremely enviable.
2) Hyundai Outlook is bright
Good cars capable of doing everything just correct.
I drove the Elite i20 and though it did not have any particular USP, I came back feeling happy.
That's the place Hyundai is in. Good features, well stitched products and decent ASC support.
Most of their products are hits barring the 30+ lac Santa Fe.
Verna, for one, is loosing steam and may just settle in the 1500 mark
3) Honda
Outlook is still Bright
Am i out of my mind to include Honda here?
No. Just my understanding.
Honda may have ceded the podium position to M&M but I maintain their outlook as bright.
Reason being the Rural segment is going through a low phase. Honda has a typical urban portfolio and may be unhindered in the long run.
City has established its dominance and will continue.
Amaze, with its Yo-yo runs also brings in the bucks for Honda.
They have an in house engine in the iDtec and hence save on license and brand management fees to Fiat.
Their cars are not really VFM and hence profits will ring.
Jazz launch is pending and if priced well, can set the cat among the pigeons.
Outlook: Diminishing/Dim 1) M&M
The rural centric auto maker can boast of just one blockbuster, UV Bolero.
One Superhit- SUV-Scorpio
One Hit- XuV500
5 FLOPS- Xylo, Verito,Vibe,Quanto,Rexton
Now, that is a very risky proposition.
Rural market is diminishing. The Bolero needs a facelift and a good one at that.
The Quantos and the Veritos have to rest. Period.
Bring on the XuV facelift quickly and develop the S101 and launch it.
Time is running out and how!!
2) Tata
Great products but somehow feels they no longer have the stomach to taste big success.
Zest was competent. Bolt was its foil.
Zest was a pricing success. Bolt, a disaster.
What happens. Both fail.
Why? Probably the Tata factor.
Manza outselling Zest says a lot.
Bolt will not set anything on fire. It is on its way to martyrdom!!
The Kite and the Nano AMT are likely launches but then they are nowhere near the hoopla the Zest and Bolt created.
Not a very happy scenario here!!
Outlook: Bleak(read Pitch Dark) 1) GM
Why, why are you doing this to us?
8 products, 20 years in India, Over 100 years of automotive experience and not even 0ne, yes, one single hit product in India.
I had a test drive of the Sail sometime back and penned my thoughts here:
http://www.team-bhp.com/forum/indian...ml#post3688684
Sail Uva- Fail
Sail Sedan- Fail
Cruze- Fail(the Facelift looks another disaster in the making with Hyundai, Honda and GM mash ups)
Tavera- Fail
Enjoy-Disaster
Spark-Fail(Non Existent)
Beat- Failing
Captiva-Fail
Now, where do we go from here. "Stairway to Heaven" looks like the ideal song for you guys!!
BTW, the upcoming Spin will probably accelerate your spinning out of India.
2) Fiat
Such a shame. One of the most admired car makers in shambles.
Competent cars yet in the drains.
Like GTO mentioned, they bosses would be chewing their fingernails to glory in board meetings.
Stick to the engines. That is what counts!!
3) Renault/Nissan/Datsun
Probably, Datsun would be the happiest of the trio.
Barring the Duster(that too is waning), no car hits the mark.
Not only hits the mark, it does not even feature in the desirability list.
Scala,Pulse,Micra,Sunny,Fluence= RIP!!
4) Ford
The Ecosport magic is waning.
I may be wrong in putting them here and they could figure in the Diminishing outlook section but my reasons of putting them here is as below:
a) They launch a competitive product and just a couple of months post launch, lose interest. The new Fiesta is a "classic"(pun intended) example. I sincerely hope they do not do this with the Aspire.
b) Launch price is lucrative. High demand makes them greedy and prices steep up substantially. They could sustain that in the case of Ecosport as it is a new segment. They cannot play with Aspire. You are in the most competitive segment and are playing with the mighty Dzire, Amaze, Zest,Xcent and even the Elite i20.
My outlook for Ford remain bleak as of now. Aspire and the Figo launch and sustenance will elevate them to the "Dim" category!!