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-   -   Tata developing a premium hatchback, the Altroz. Edit: Launched at 5.29 lakh. (https://www.team-bhp.com/forum/indian-car-scene/164474-tata-developing-premium-hatchback-altroz-edit-launched-5-29-lakh-104.html)

The difference in pricing between petrol and diesel variants ranges from 1.7 laks for the base model to 1.4 laks for mid XT variant. Looks like the base petrol is priced to look attractive on the price chart and for the psychological effect of being close to the 5 lak ex showroom mark.

No automatic option at launch is a dampener, especially given the Tiago/Tigor facelift comes with an AMT gear box. Considering TML drags it's feet whilst giving automatic gear boxes. The BS 6 diesels are expensive!! ₹ 1.6L difference in cost of petrol and diesel models is way of and irrecoverable in the cars life time. So the companies and Govt are saying switch to petrol or cough up the money.

the higher price because of BS6 setup for diesels. But that is huge !


but looking at the table on the prev page - this price is for a BS6 diesel and still lower than the Polo & i20 that have BS4.

Am I missing something ?

We had the Altroz launching ceremony at our TCS premises today. The number of techies who assembled for the event was extra ordinarily high. I was surprised to see such amount of people who came to see and feel a ‘TATA’ car. It seems the car have made a greater impact among the 25-35 age group and I hope the car be a great success in terms of sales. Kudos to TATA for being a role model for car safety in India.

Great pricing!
I am considering buying the Altroz to replace my aging Celerio Automatic A 2014 model hardly 40K run, The handling, and the paint quality has gone for a toss.

But no option for an AT gearbox on Altroz is a show stopper for me, at least for now. Might wait for a bit to see if TATA launches an AT on the Altroz.

Few observations from my side:

• The pricing for the diesel is good, in my opinion.
  For comparisons sake, the top end Diesel variant (in spite of being a BS6) is still cheaper than the "soon-to-be-discontinued" i20 Asta(o) BS4 diesel.
  
• Considering that no other rivals have managed to offer a BS6 diesel option in a large hatchback, the Altroz may have a free run at the box office for a few months.
  
• The price difference between the XE and XM variants is huge (Almost 1 lakh), while the gap between XZ & XZ(O) is minuscule.

Is that confirmed? So the AURA will get a diesel engine but not the i20? That sounds quite a weird strategy. Or Hyundai has already anticipated that Aura will head straight to the fleet market while i20 stays a premium personal hatchback perhaps.

Here's how they stack up, that's some tight variant packaging by Tata.

They will retain xcent for taxi market. Aura is for personal buyers only

Petrol is well priced, but the engine lets the package down. Diesel is comparatively expensive, but still the car to buy. Dwindling diesel sales in the segment, and the 1.7 lakhs difference with the petrol variants will surely hurt.

Hope to see TATA solidly advertising the 5-star safety. Thats the primary USP that i see in the product right now.

There is a rumour that i20 might lose the diesel for now as the 1.4 diesel is being discontinued. i20 next generation which is also coming soon, might launch with a 1.2 or 1.5 BS6 diesel motor.

Great pricing by TATA, love it. I will wait and watch this space and see how the market laps this up!

Btw I'm not clear on these packs provided on each variant. Does the XZ(O) require any of these packs? Meaning, is there any extra feature not available in the top variant which is available in for example in Luxe pack?

+ I loved the pricing on petrol. Would have been my pick against the Jazz if it had an automatic.

+ factory fitted option packs is good flexibility for consumer. So essentially they are offering 10 variants rather than 5.

- 1.7 Lakh premium for diesel seems to be way off. With this price it's almost competing with CSUVs. I would rather pay 50K more and buy a Brezza (4*) or Nexon (5*).

I think Tata can learn a bit from Maruti. They could have launched it on "introductory" prices which is supposed to be revised in 3 months time. This way they could have offered diesel at 1.2 Lakh premium and judged the response. If there are tackers increase the price, if not its better to sell at lower price than not at all.

I think our market is very unforgiving, and you are branded a success in first 3 months. No amount of price correction, niggle correction after that matter. Case in point Yaris, Fiesta, old-Jazz failed because they were launched at wrong price and failed even though they were competent products.

Here are the prices of Tata Altroz announced in an event today.

Exactly, I think its a deliberate move to push petrol sales.And moreover like mentioned before,petrol cars sell more than this segment and with ULS Diesel hinted to be more expensive than the current diesel prices,its a no brainer to go for petrols.

My guess- the huge price difference between petrol and Diesel is to accommodate the turbocharged petrol that'll come later. Of course, the bs6 tech made it quite expensive.
Overall it's a fair price(both petrol and Diesel) for what's on offer, nothing wrong with it, but isn't jaw-droppingly vfm either. Good luck to Tata motors.