[volkman10]

Seeing the booming MPV Market, Hyundai revives its plans.

Hyundai working on Marazzo, Ertiga rival: Hyundai’s MPV launch expected in 2021.

seeing the growing trend for six and seven-seat MPVs in India, Hyundai will introduce an all-new MPV. In order to manage costs and to meet the requirements of the segment, the vehicle is expected to be based on the platform which underpins the new Hyundai Venue.

Link

[rajshenoy]

Originally Posted by volkman10

Seeing the booming MPV Market, Hyundai revives its plans.

Hyundai working on Marazzo, Ertiga rival: Hyundai’s MPV launch expected in 2021.




Link

Hyundai missed out big time on this opportunity here. They had all the technology and engine options at their disposal for that perfect Ertiga rival which could be sold not just in India but also in other south eastern countries (like Indonesia for example which loves MPV). Looking at the current Ertiga sales, Hyundai could have easily managed 3-4K units per month and eaten half of Maruti share.

Interestingly, they do not have any product in this category across the world. !!

[Sk8r]

In today's long list of OEMs in India, Hyundai is the only one who have the capability to dethrone Maruti and who have been check-mating their each move.

Though they are late to this party I am sure when they come, they will come with a bang ( Venue for reference )

Another avenue is the entry segment ( Alto competitor ), if they can nail that as well, I am pretty sure Maruti's days of monopoly in the top Ten can be counted

[Aditya]

Hyundai MPV to rival Marazzo & Ertiga - Posts moved to a new thread.

[Reinhard]

I really hope it stays a rumour & Hyundai doesn't enter the segment. Hyundai entering a segment in India has one disastrous outcome - the car prices in the segment find a new "normal" which is really not normal!

Now a days that also means a segment below and segment above also see huge price jumps.

This is one of the few segments where "VFM" still has a meaning & I hope Hyundai doesn't mess it up by entering it!!!

[Stranger17]

Following Maruti's footstep the car would be based on Grand i10 nios platform as Ertiga is based on Swift's paltform, to make it viable and price it attractively.The width of Grand i10 nios at 1680 mm might pose a problem for seating three in comfort in middle row and long body and narrow width makes the car look awkward like Honda BR-V.

[Reinhard]

Originally Posted by Stranger17

Following Maruti's footstep the car would be based on Grand i10 nios platform as Ertiga is based on Swift's paltform, to make it viable and price it attractively.The width of Grand i10 nios at 1680 mm might pose a problem for seating three in comfort in middle row and long body and narrow width makes the car look awkward like Honda BR-V.

Not that straightforward. Do remember that the new Swift is actually based on the Heartec platform, that underpinned the Baleno originally which is much larger. So inherently its a far larger & versatile platform compared to the small one that underpins the NIOS. Swift, WagonR, Ertiga. All actually enlarged significantly compared to previous generations as part of the platform shift to Heartec. The WagonR infact has 0 resemblance to the previous generation. Its that large!

So if Hyundai wants to insist on using an existing platform - it would have to be that of the elite i20. Not the NIOS, no. I hope it doesn't do it though. If they want to enter the segment, they better do it with a dedicated existing platform that they are using elsewhere rather than some make-do arrangements to just get an MPV out there using whatever is available.

[motorworks]

Originally Posted by Reinhard

Not that straightforward. Do remember that the new Swift is actually based on the Heartec platform, that underpinned the Baleno originally which is much larger. So inherently its a far larger & versatile platform compared to the small one that underpins the NIOS. Swift, WagonR, Ertiga. All actually enlarged significantly compared to previous generations as part of the platform shift to Heartec. The WagonR infact has 0 resemblance to the previous generation. Its that large!

So if Hyundai wants to insist on using an existing platform - it would have to be that of the elite i20. Not the NIOS, no. I hope it doesn't do it though. If they want to enter the segment, they better do it with a dedicated existing platform that they are using elsewhere rather than some make-do arrangements to just get an MPV out there using whatever is available.

The Grand i10 Nios and the Venue currently share the same platform, if Im not wrong. This is supposedly the one that will be the base for an MPV. I dont think an MPV would be an afterthought, Hyundai must have envisioned this while developing this new platform for sure.

The Elite i20 on the other hand, well I dont know if it currently shares its platform with any car in the Hyundai portfolio. The 2017 Verna was supposedly completely new, I presume the earlier Fluidic Verna and the Elite i20 had something in common with regard to the platform.

Unlike Suzuki, Hyundai platform sharing information hasnt always been very transparent. Like for example, the Creta, its not based on the Verna or the Elite i20. Some information says that it was based on the earlier Elantra. Which I think could be true since the Creta, Tucson and even the present Elantra get manufactured in a different plant.

[motor spirit]

It is a well planned Korean strike on India Auto Market.

The Advantage here is , They have the brand value to move upmarket unlike Maruti & also stay low in the mass market . Now with KIA around , it is a double barrelled cannon ready for the attack.

In the next 2 years , Hyundai & Kia will have competent products in every segment .

The only mass market segment left out till date from them was not bringing an MPV . They will surely & immediately look into fill the low end with the above & KIA will take care of the top end with their Carnival next year

[Stranger17]

Heartec platform is a versatile platform but not a sophisticated one, Honda also used the cheaper brio platform for Mobilio rather than Jazz platform whereas expecting Hyundai to use the Elite i20 platform which is shared with expensive cars like Creta would be far fetched as they won't be able to price the car competitively against Ertiga which is gonna be its main competitor.

[motorworks]

Originally Posted by motorworks

The Grand i10 Nios and the Venue currently share the same platform, if Im not wrong. This is supposedly the one that will be the base for an MPV. I dont think an MPV would be an afterthought, Hyundai must have envisioned this while developing this new platform for sure.

The Elite i20 on the other hand, well I dont know if it currently shares its platform with any car in the Hyundai portfolio. The 2017 Verna was supposedly completely new, I presume the earlier Fluidic Verna and the Elite i20 had something in common with regard to the platform.

Unlike Suzuki, Hyundai platform sharing information hasnt always been very transparent. Like for example, the Creta, its not based on the Verna or the Elite i20. Some information says that it was based on the earlier Elantra. Which I think could be true since the Creta, Tucson and even the present Elantra get manufactured in a different plant.

Originally Posted by Stranger17

Heartec platform is a versatile platform but not a sophisticated one, Honda also used the cheaper brio platform for Mobilio rather than Jazz platform whereas expecting Hyundai to use the Elite i20 platform which is shared with expensive cars like Creta would be far fetched as they won't be able to price the car competitively against Ertiga which is gonna be its main competitor.

Well, no, Creta and the Elite i20 have nothing in common. The most prevalent assumption, but incorrect! Please see my above quote on this. Experts can throw some light in case I was wrong.

[Stranger17]

Originally Posted by motorworks

Well, no, Creta and the Elite i20 have nothing in common. The most prevalent assumption, but incorrect! Please see my above quote on this. Experts can throw some light in case I was wrong.

My bad, according to wikipedia Creta is based on the platform that underpins Hyundai i30 and Elantra but my point is that Elite i20 itself is an expensive premium hatchback with its top diesel costing million bucks. MPV based on this platform would touch nearly 15 lacs making it costlier than Ertiga and thus losing the half the battle before the launch.

[PetrolheadRup]

Originally Posted by Stranger17

but my point is that Elite i20 itself is an expensive premium hatchback with its top diesel costing million bucks. MPV based on this platform would touch nearly 15 lacs making it costlier than Ertiga and thus losing the half the battle before the launch.

How can you make that assumption? Even the swift diesel costs a million bucks and both the swift and ertiga share the same platform. So what is the basis of saying equivalent Hyundai cars will cost more vis-à-vis Suzuki?

[Stranger17]

Originally Posted by PetrolheadRup

How can you make that assumption? Even the swift diesel costs a million bucks and both the swift and ertiga share the same platform. So what is the basis of saying equivalent Hyundai cars will cost more vis-à-vis Suzuki?

First of all, Grand i10 nios is an equivalent car to swift, Elite i20 rivals the Baleno. MPV based on i20 would definitely be priced higher than car based on swift platform such as Ertiga. Heck even a car like Mobilio was priced higher than Ertiga when Brio was cheaper than Swift.
Secondly, the new age hyundai car like elite i20, Verna, Creta are priced comparatively higher compared to their rivals Baleno, Ciaz and S- Cross respectively.
So taking all the above facts, the only way Hyundai MPV is priced attractively against Ertiga will be if it is based on Grand i10 platform not Elite i20.

[self_driven]

Originally Posted by Reinhard

the car prices in the segment find a new "normal" which is really not normal

A very valid point, especially when we look at higher segments where price isn't the primary deciding factor.

My assumption though is that Hyundai will, like they did with the Nios and Venue, adopt an aggressive pricing strategy for the people mover. Outer build and cabin quality is still their strength over the market leader. Even if the MPV isn't exciting enough, it will sell for the brand name alone as long as the price isn't far off from the segment norm. Kia will slowly take charge of the cool, special, feel-good factor and produce "perfect" cars for the market, close to what the older Hyundais such as Verna and Creta were.