Upgraded Maruti Baleno up for review among roster agencies

askicode · 22nd February 2007, 09:54

Source: agencyfaqs! > news & features > Upgraded Maruti Baleno up for review among roster agencies

With the new model slated to hit the market in the next few months, the auto major has also decided to review the advertising duties for the Baleno. It has called its roster agencies, O&M, Lowe, Hakuhodo Percept and Capital Advertising, to present their advertising and communication concepts for the new model.

Industry sources suggest that the spend on this brand will be on par with other Maruti brands, that is, close to Rs 10 crore.

windsurfer · 22nd February 2007, 11:41

Do we have any spec for this if it is so close to release???

GTO · 22nd February 2007, 17:37

I think they should hijack the team behind Tata's advertising.......Tata automotive ads have consistently been the best.

In comparision, the Estilo ads outright sucked!

typeOnegative · 22nd February 2007, 17:40

Quote:

Originally Posted by GTO

In comparision, the Estilo ads outright sucked!

Almost all Maruti ads have sucked. And those that did not were very run of the mill and boooooooooooooooooooooooooorrrrrrrrrrrrrrrrriiiiii iiiiiiinnnnnnnnnnnggggggggg. Yawn. Yeah even the Alto one.

hormaz · 22nd February 2007, 19:29

Well the Gypsy ad rocked where these guys are in a gypsy in an isolated area and they ask a boy abt food and stay but dont get it, but when they ask abt a maruti service station, the boy gladly nods his head and shows them the direction,

tht was 1 of the best ads for tht time........

mail4ajo · 22nd February 2007, 20:19

Quote:

Originally Posted by typeOnegative

Almost all Maruti ads have sucked. And those that did not were very run of the mill and boooooooooooooooooooooooooorrrrrrrrrrrrrrrrriiiiii iiiiiiinnnnnnnnnnnggggggggg. Yawn. Yeah even the Alto one.

So now you know that good or bad advertising does not translate into sales or no sales. Its the Brand value, product and service that sells the cars.

1100D · 22nd February 2007, 22:13

Quote:

Originally Posted by hormaz

Well the Gypsy ad rocked where these guys are in a gypsy in an isolated area and they ask a boy abt food and stay but dont get it, but when they ask abt a maruti service station, the boy gladly nods his head and shows them the direction,

tht was 1 of the best ads for tht time........

Well it was not a Gypsy ad per se. It was an ad to highlight Maruti's dealership network as that was the Maruti brands huge USP at that time in face of competition from Hyundai Daewoo Fiat etc

The only Gypsy ad was that was aired on launch of the Gypsy in 85, used to have a jingle "its the Gypsy, Gypsy" at that time a better ad was a car running on the beach with a catchline "makes a lot more car sense" (118NE).

typeOnegative · 23rd February 2007, 09:45

Quote:

Originally Posted by mail4ajo

So now you know that good or bad advertising does not translate into sales or no sales. Its the Brand value, product and service that sells the cars.

I already knew that mate. I also know that Hyundai has been built on the proper promotion amongst other things.

mail4ajo · 23rd February 2007, 11:20

Quote:

Originally Posted by typeOnegative

I already knew that mate. I also know that Hyundai has been built on the proper promotion amongst other things.

Remember the SRK ad, "Iam convinced/cornered ad" which did good brand building in the initial days for Santro.

benbsb29 · 23rd February 2007, 11:24

Quote:

Originally Posted by GTO

I think they should hijack the team behind Tata's advertising.......Tata automotive ads have consistently been the best.

In comparision, the Estilo ads outright sucked!

The Tata ads for the Indica turbo really was a shame. The car speeding past was so pitifully shown, more like an addition.

Estilo ads... less said the better. An edited version of the same ad with only the shot of the car was a bit more satisfying.

Maruti's ads for the Alto were a refreshing change... i still use the 'Let's Go' slogan with my wife ... irrespective of whether it's my bike or my car.

i also hate the Verna's ad... pitiful.

typeOnegative · 23rd February 2007, 11:26

Quote:

Originally Posted by mail4ajo

Remember the SRK ad, "Iam convinced/cornered ad" which did good brand building in the initial days for Santro.

Yes. Which goes to prove that ad spend can contribute to sales figures. Not necessary, but definitely important.

However, whether one enjoys the ad is a personal opinion altogether. :|

mail4ajo · 23rd February 2007, 11:55

Quote:

Originally Posted by benbsb29

i still use the 'Let's Go' slogan with my wife ... irrespective of whether it's my bike or my car.

Me too. Once on a lazy afternoon, my brother said "lets go Alto", and we found ourself driving to Bangalore from Chennai in 10 minutes. Tag lines and sloguns from Ads have power to get into our daily lives.

Maruti has to work overtime to revive the Baleno brandname.

typeOnegative · 23rd February 2007, 11:59

Quote:

Originally Posted by mail4ajo

and we found ourself driving to Bangalore from Chennai in 10 minutes.

That is extremely misleading.

Quote:

Originally Posted by mail4ajo

Maruti has to work overtime to revive the Baleno brandname.

Was it ever there in the first place? Maruti foisted an old car at Honda City prices and killed whatever was there. Too bad because it really is a good car.

benbsb29 · 23rd February 2007, 12:06

Quote:

Quote:
Originally Posted by mail4ajo

and we found ourself driving to Bangalore from Chennai in 10 minutes.

That is extremely misleading.

He was tryin to say that the plan was decided upon in 10 mins...

typeOnegative · 23rd February 2007, 12:21

Quote:

Originally Posted by benbsb29

He was tryin to say that the plan was decided upon in 10 mins...

Which is why I said it was extremely misleading.

22nd February 2007, 09:54	#1
askicode BHPian Join Date: Mar 2006 Location: Bangalore Posts: 174 Thanked: 73 Times	Upgraded Maruti Baleno up for review among roster agencies Source: agencyfaqs! > news & features > Upgraded Maruti Baleno up for review among roster agencies With the new model slated to hit the market in the next few months, the auto major has also decided to review the advertising duties for the Baleno. It has called its roster agencies, O&M, Lowe, Hakuhodo Percept and Capital Advertising, to present their advertising and communication concepts for the new model. Industry sources suggest that the spend on this brand will be on par with other Maruti brands, that is, close to Rs 10 crore.
	() Thanks

22nd February 2007, 11:41	#2
windsurfer BHPian Join Date: May 2006 Location: Dundee, UK Posts: 513 Thanked: 25 Times	Do we have any spec for this if it is so close to release???
	() Thanks

22nd February 2007, 17:37	#3
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,546 Thanked: 300,776 Times View My Garage	I think they should hijack the team behind Tata's advertising.......Tata automotive ads have consistently been the best. In comparision, the Estilo ads outright sucked!
	() Thanks

22nd February 2007, 19:29	#5
hormaz BHPian Join Date: Jan 2007 Location: Bombay Posts: 103 Thanked: 2 Times View My Garage	Gypsy ad rocked Well the Gypsy ad rocked where these guys are in a gypsy in an isolated area and they ask a boy abt food and stay but dont get it, but when they ask abt a maruti service station, the boy gladly nods his head and shows them the direction, tht was 1 of the best ads for tht time........
	() Thanks