This is a great thread! My reply is going to be long, so please skip it if it doesn't interest you.
I had some points in my mind but most of them are already covered. But dare I say, I disagree with a lot of what is written here. And many people won't like what I am going to say next but a lot has got to do with the
'Indian mindset while purchasing a car' and trust in a brand's strategy.
Tried to compile a list of the reasons and discuss as to why the twins don't sell as good and it is as follows :
Poor Reliability & Expensive service
For
Poor Reliability, I believe this is being said keeping the past history of customer experiences in mind with the brand in the early years.
If you are talking about premature engine part failures, gearbox issues etc., I think the brand has tried to turn a new page with the 2.0 strategy and people will have to give them a chance.
For customer peace of mind, they are offering upto 7 years extended warranty for these 2.0 cars. I think that is excellent!
And what I am going to say next will probably not go down well with most people so apologies in advance for the same but if you can give a brand like TATA a chance keeping in mind the poor QC and the ever present issues with products like the Harrier (this forum itself serves as proof), a product that exists with niggles till date inspite of being in the market for almost 4 years now, you can definitely give the VWs 2.0 strategy and cars a chance.
There are incidents (mentioned in this forum itself) where people went to the showroom all happy and smiling on the day of delivery of their Harrier and while cranking the engine up, all the the lights on the HUD lit up like a christmas tree. But hey, people are buying it for numerous reasons still.
As far as as
Expensive Service is concerned, I think again you are talking about the historical aspect here. On the contrary I have heard the opposite from YouTube videos/reviews. The cost has come down courtesy localisation and maintenance packages.
Poor interior quality and Fit & finish issues
Yes, this is one point that I agree on 100%, hands down! They could offer better materials (in terms of plastic used) inside the cabin, more soft touch here and there, cover exposed parts better and offer better fit and finish.
In a market where, as they say, 'jo dikhta hai, wohi bikta hai!', there is tons of scope here.
Diesel Offerings
Well Petrol is the way we are headed for in the current times keeping in mind the emission norms & taxes. You will have to take this one up with GOI. Can't really blame a brand to not offer in an area where there is no scope in terms of sales.
And trust me, if you buy a diesel engine powered car today, its value will be reduced to that of paper in the next 5-6 years.
Product/Offering Size (Dimensions)
Well again keeping in mind the YouTube reviews, the dimensions might look small on the outside but the cabin, both at the front and the back is roomy enough. The long wheelbase gives a spacious cabin. Usable boot space is ample enough as well.
As per what I have read above, inspite of the space available, people are going for 'visual bulk'. Reviews suggest people being comfortably seated, having enough space so don't know what to make of this point.
Feature Offerings
The cars could may be do with a bit more features and as such the offerings are not bad that you reject the product outright.
I bought the recently discontinued Octavia and when I had gone for the test drive of the same, the sales guy had asked me as to what cars did I have in mind. I mentioned two very different cars at the time, one being the Octavia ofcourse and the other being the new Tucson.
He outrightly and honestly said, 'Sir! These two are different kinds of offerings but as the prices are nearby, I understand you shortlisting them. Before you start the test drive, do keep in mind that VW group offerings will never be able to compete with the Koreans in terms of feature count inside the cabin but what we can offer is a much safer cabin, a proven at that with ratings, along with better driving dynamics, handling and stability. You can drive and experience the same by yourself right now. If you wish to get down to features and care for them outright, I think you will be happy elsewhere. I would understand your decision and would respect the same.'
I was shocked!! I mean, sales guys generally pitch the hell out of a product in every way possible to a potential customer and here I am with a guy doing mostly the opposite.
Having owned the car for 4 months now, today I weigh the value of his words in gold.
So coming back to these VW 2.0 cars, yes, not making an excuse, the cabin could do with a bit more features but what about offerings from other brands not giving you the right kind of high strength steel at places where it matters thereby compromising on body shell stability and strength?
Same goes for the recently launched Verna and the presentation. There was no mention of high strength steel.
P.S. If anyone thinks I am bashing the Koreans, my previous car was a Hyundai Venue. I got wiser with time and learned about things that matter.
Product Placement
I think the products are well placed for the prices they are offered at coupled with discounts. Yes, they could do with a couple of more features here and there (the top variants powered by the 1.0 and 1.5L engines especially) but that's about it.
Issues seen at launch (Initial Batches) and post launch feature trimming
Well almost every new car from every manufacturer faces troubles and niggles with the initial batches. Don't understand why VWs 2.0 offerings are being bashed differently with regards to this. The issues came (EPC errors, AC cooling, power window issues etc.) and were eventually rectified. Although, I believe, the same could have been done a bit more swiftly.
The post launch feature cuts baffle me though.
Large service network and touch points
Well again one has to be enlightened with the current 2.0 strategy. The service network is expanding. This is a work in progress and the brand has to be trusted. Can't do much here if the customer turns a blind eye to a brands efforts. Some other Indian brands already have enough service centres yet the experience is horrible and the service personnel skill is below par. People still buy their cars taking a leap of faith.
Well, take that same leap of faith here as well.
Sales Experience
I had a comfortable budget for the Slavia/Virtus (1.5L variants) but went with the Octavia eventually. I dealed with two different dealers from two different cities of two different states. Was always felt welcome. Took test drives twice. During the whole buying process my experience was awesome.
Maybe yours wasn't.
Some advice here : If you like the offering but your sales experience is turning out to be poor, try a different showroom. Don't reject a good product outright because of this. Extremely Poor Resale Value of cars
Well if more cars ply the road, with a better brand service network, this issue will go away. Again, all comes down to trusting the brand and the process of the new strategy.
Mindset of buying cars which are more SUV-ish
This makes me giggle. Till date have failed to understand what aspect of the Korean twins, TATA offering(s), offerings from MG, offerings from Mahindra etc. in the same or nearby price bracket make them an SUV.
None of these are SUV-ish, VW twins included.
Want to buy an ACTUAL SUV? Buy a pre-owned endeavour or a new/pre-owned Fortuner.
Advertising
The brand could certainly make do with a bit more publicity. They could highlight more of what works for them, example, the 5 Star NCAP rating.
I would end my post by highlighting what another fellow BHP-ian said above because in my opinion he summed it up really well. What he said stands true for the low sales seen for the VW 2.0 twins coupled with the points I highlighted :
Quote:
Originally Posted by fhdowntheline Unfortunately, India is not a very mature car country in all aspects. Therefore subtlety doesn't work here. People like( need) loud ,brash and in-your-face for everything these days. |
We suffer from an 'Indian Buyer Mindset' issue, in which, we want more road presence, with even more features but at the lowest price possible compromising other critically required bits that truly matter and go a long way (like safety, driving dynamics and highway stability).