Its tough competetion Well there are many reasons for this. The real success stories for Hyundai are: Santro, Accent and the i10.
i10 has overtaken Santro, which is now selling in mid 4K.
The setback in C segment for Hyundai is Verna. Although it is considered doing well, it is not doing as well as a car with such a diesel is expected to do.
Hyundai is not able to meet the internal targets with Verna.
Swift made the Getz irrelevent. In a similar fashion, Fiesta made Verna look as incomplete package. Accent will be soon phased out. Santro will continue with diesel and Alternate fuel options.
But the real reply is this. Hyundai lost its excessive aggressiveness becuase of the setbacks it had to take. Sonata, the SUV's offered simply failed, but the ultimate blow was Getz. The Getz is the worst failure one can expect. It was better than most of the cars, but still it never took off. The diesel did nothing to revive the sales. Verna was expected to take the lead from Honda City because of diesel engine, but both SX4 and City have shown that diesel engine would do great only for a certain segment, not everywhere.
Hyundai has now made a good comeback with i10, but after the initial huge succes rate, the sales of i10 went down and also the sales of Santro are going down. And Hyundai is mad behind exports. Presently India is the only country where Santro/Atos is being made. So the overall concentration is lost for the exports resulting in overpricing of Getz and upto some extent the, i10.
i10 is mainly a city car, and frankly speaking, Santro is also a good city car. Positioning the i10 was really difficult for Hyundai. The high end i10 is very close to Indigo CS. So the real thing would be to replace the Santro entirely with i10. Not everyone can sell successive generations of automobiles like MSIL. Hyundai lost a lot of its customer base to other manufacturers becuase of the poor or rather confusing positioning of Santro/i10.
And this has given setback to Hyundai, which expected the i10 to go for the amount of sales Santro did. Its too much expectation and the focus is lost in the exports.
Last edited by aaggoswami : 30th March 2008 at 02:25.
Reason: Typing error
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