Mitsubishi in India

RajaTaurus · 7th March 2008, 12:55

He should have said 'Coz Its Different'.. (in Javed Jaffrey style...)

4x4addict · 7th March 2008, 14:11

I can only hope they don't paint the outlander like a clown mobile and offer it in straightforward colors.

StarScream · 9th March 2008, 20:57

This in the Business Standard today:

Mitsubishi to make Outlander in India

Mitsubishi to make Outlander in India

S Kalyana Ramanathan / Chennai March 08, 2008

Japanese car maker Mitsubishi Motors Corporation has decided to manufacture its sports utility vehicle Outlander in India, through its Indian joint venture with Hindustan Motors (HM), a C K Birla Group company.

The Indian JV currently manufactures the Lancer range of sedans, sells Montero, a premium segment sedan, and imports completely built SUV Pajero.

The company had earlier considered the option of importing Outlander as a fully-built unit for the Indian market.

Mitsubishi Motors’ President Osamu Masuko said at the sidelines of the Geneva Motor Show that plans were afoot to import Outlander into India either as fully knocked down or partly knocked down units.

Against importing a fully built car into India, the other two routes would save as much as 70-80 per cent in customs duty, thus enabling the company to go for competitive pricing. Outlander at present is sold in other markers at around $29,000 to $30,000 (around Rs 12 lakh).

Masuko said that though the Indian venture was not a great success so far, the Japanese partner would commit larger resources for making the Indian operations more successful.

“We will continue the good relations (with our Indian partners). We have no plans to buy them out,” Masuko said.

“We could not concentrate so far (on the Indian venture) due to limited resources,” he added.

Though the company does not plan to enter the compact car segment in India, it hopes to treble its sales to 10,000 units a year over the next two years. However, this does not include sales of HM’s own offerings, Ambassador, Trekker, Porter and Pushpak range of multi-utility vehicles.

Masuko, however, did not elaborate on the strategy his company would adopt to achieve the goal of trebling sales of the Mitsubishi range.

He said that future success of the venture including its plans to assemble Outlander would be pegged on greater localisation. Hindustan Motors has three plants in India, one each at Uttarpara, Pithampur and Chennai.

StarScream · 9th March 2008, 21:04

All said and done, one has to give credit to HM-Mitsubishi for thinking about price and positioning. Kudos to them for making the Outlander here rather than taking the CBU route and falling back on the "we want to build brand image with a premium product and limited volumes" spiel. Thank you for not treating Indian consumers like idiots. Even with a petrol engine, it seems compelling compared with other offerings in the market.
I walked into a Maruti showroom today and showed the GV to my wife. Somehow we weren't convinced - It just doesn't feel worth the money they are asking for it. I'm hoping the Outlander will be different even if it costs more.

razor4077 · 9th March 2008, 23:08

Do they have plans to discontinue the old Pajero after introducing the Outlander? Prices would be pretty similar I would imagine.

metropolis · 10th March 2008, 00:10

Recently heard that the pajero might be off the track once outlander acquires throne

1-Testosterone · 10th March 2008, 00:44

Quote:

Originally Posted by StarScream

All said and done, one has to give credit to HM-Mitsubishi for thinking about price and positioning. Kudos to them for making the Outlander here rather than taking the CBU route and falling back on the "we want to build brand image with a premium product and limited volumes" spiel. Thank you for not treating Indian consumers like idiots. Even with a petrol engine, it seems compelling compared with other offerings in the market.
I walked into a Maruti showroom today and showed the GV to my wife. Somehow we weren't convinced - It just doesn't feel worth the money they are asking for it. I'm hoping the Outlander will be different even if it costs more.

Outlander will be something special at this price segment (around 17 lacs)
The interiors are superb, music system (Rockford FG) is just fantastic, 2.4 engine is a a gem (Automatic transmission) and it's 4 X 4. The styling is one of the best (better than CRV). Assuming that it is priced good 3 lacs below 2.4 CRV, this will give CRV a run for it's money for sure.

jerish666 · 10th March 2008, 00:58

CRV is not a 4X4 its a soft roader.If outlander priced below the CRV the it will be a big hit.Hope the same interiors,Rockford FG music system and 2.4 engine.

megger · 10th March 2008, 08:14

Quote:

Originally Posted by GTO

You know whats funny? My brother's office colleague drove his brand new Cedia to work yesterday. Over the lunch break, he was pretty excited in showing everyone his new purchase....he heard more "why's" than "congratulations"

!

It shouldn't really matter to the proud owner

I bought ugly looking WagonR in 2002 and never ever regretted it. And am passionate about my Cedia.

devarshi84 · 10th March 2008, 10:03

We bought a wagonR in 2000 when people werent taking to it. Look now, in 2008 it's still holding about 40% of the value.

People usually ask why's when they dont know about the product enough or are sold to other brands which usually consists of Maruti, Hyundai, tata and HONDA.

Outlander is a fun to drive vehicle in true mitsubishi tradition. Dont expect it to trample CR-V in all aspects, but it has all the guts to take the fight to the next level. rest depends on HM.

And I sincerely doubt whether they will stop producing pajero. Its selling in Respected numbers and HM doesnt have a history of discontinuing models.

rowhun · 4th October 2008, 14:04

Mitsubishi is planning to launch a new Lancer in the coming weeks which will be followed by a new Cedia as well. Atleast that is what CK Birla of HM is going around saying.

New variants of Mitsubishi Lancer, Cedia on the anvil - The Financial Express
dnaindia.com: Hindustan Motors slams brakes on RTV

And int he Hyderabad edition of the ToI it has been said that Birla gave a time-frame of '6-8' weeks for the new launches.

I wonder.

agbenny · 6th October 2008, 10:46

HM-Mitsubishi in India has two prime issues in India 1. Poor dealership and service network 2. Over pricing. With which they can not dream of competing with their fellow Japanese contenders. I suspect if they have such dream. :-)

7th March 2008, 12:55	#61
RajaTaurus Senior - BHPian Join Date: Sep 2007 Location: Tenkasi, TN Posts: 1,119 Thanked: 482 Times View My Garage	He should have said 'Coz Its Different'.. (in Javed Jaffrey style...)
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7th March 2008, 14:11	#62
4x4addict Distinguished - BHPian Join Date: Nov 2007 Location: Chennai Posts: 4,490 Thanked: 4,558 Times View My Garage	I can only hope they don't paint the outlander like a clown mobile and offer it in straightforward colors.
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9th March 2008, 20:57	#63
StarScream Senior - BHPian Join Date: Nov 2007 Location: Noida/Delhi Posts: 1,263 Thanked: 667 Times	Business Standard - Outlander story This in the Business Standard today: Mitsubishi to make Outlander in India Mitsubishi to make Outlander in India S Kalyana Ramanathan / Chennai March 08, 2008 Japanese car maker Mitsubishi Motors Corporation has decided to manufacture its sports utility vehicle Outlander in India, through its Indian joint venture with Hindustan Motors (HM), a C K Birla Group company. The Indian JV currently manufactures the Lancer range of sedans, sells Montero, a premium segment sedan, and imports completely built SUV Pajero. The company had earlier considered the option of importing Outlander as a fully-built unit for the Indian market. Mitsubishi Motors’ President Osamu Masuko said at the sidelines of the Geneva Motor Show that plans were afoot to import Outlander into India either as fully knocked down or partly knocked down units. Against importing a fully built car into India, the other two routes would save as much as 70-80 per cent in customs duty, thus enabling the company to go for competitive pricing. Outlander at present is sold in other markers at around $29,000 to $30,000 (around Rs 12 lakh). Masuko said that though the Indian venture was not a great success so far, the Japanese partner would commit larger resources for making the Indian operations more successful. “We will continue the good relations (with our Indian partners). We have no plans to buy them out,” Masuko said. “We could not concentrate so far (on the Indian venture) due to limited resources,” he added. Though the company does not plan to enter the compact car segment in India, it hopes to treble its sales to 10,000 units a year over the next two years. However, this does not include sales of HM’s own offerings, Ambassador, Trekker, Porter and Pushpak range of multi-utility vehicles. Masuko, however, did not elaborate on the strategy his company would adopt to achieve the goal of trebling sales of the Mitsubishi range. He said that future success of the venture including its plans to assemble Outlander would be pegged on greater localisation. Hindustan Motors has three plants in India, one each at Uttarpara, Pithampur and Chennai.
	() Thanks

9th March 2008, 21:04	#64
StarScream Senior - BHPian Join Date: Nov 2007 Location: Noida/Delhi Posts: 1,263 Thanked: 667 Times	All said and done, one has to give credit to HM-Mitsubishi for thinking about price and positioning. Kudos to them for making the Outlander here rather than taking the CBU route and falling back on the "we want to build brand image with a premium product and limited volumes" spiel. Thank you for not treating Indian consumers like idiots. Even with a petrol engine, it seems compelling compared with other offerings in the market. I walked into a Maruti showroom today and showed the GV to my wife. Somehow we weren't convinced - It just doesn't feel worth the money they are asking for it. I'm hoping the Outlander will be different even if it costs more. Last edited by StarScream : 9th March 2008 at 21:06. Reason: addition
	() Thanks

9th March 2008, 23:08	#65
razor4077 Senior - BHPian Join Date: Sep 2006 Location: Mumbai Posts: 1,882 Thanked: 299 Times View My Garage	Do they have plans to discontinue the old Pajero after introducing the Outlander? Prices would be pretty similar I would imagine.
	() Thanks

10th March 2008, 00:10	#66
metropolis BHPian Join Date: Jul 2007 Location: Delhi Posts: 263 Thanked: 57 Times	Recently heard that the pajero might be off the track once outlander acquires throne
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10th March 2008, 00:58	#68
jerish666 BHPian Join Date: Oct 2006 Location: Trivandrum,Kochi,Trissur Posts: 757 Thanked: 2 Times	CRV is not a 4X4 its a soft roader.If outlander priced below the CRV the it will be a big hit.Hope the same interiors,Rockford FG music system and 2.4 engine.
	() Thanks

10th March 2008, 10:03	#70
devarshi84 Senior - BHPian Join Date: Jun 2005 Location: Ahmedabad - Tor Posts: 4,024 Thanked: 212 Times View My Garage	We bought a wagonR in 2000 when people werent taking to it. Look now, in 2008 it's still holding about 40% of the value. People usually ask why's when they dont know about the product enough or are sold to other brands which usually consists of Maruti, Hyundai, tata and HONDA. Outlander is a fun to drive vehicle in true mitsubishi tradition. Dont expect it to trample CR-V in all aspects, but it has all the guts to take the fight to the next level. rest depends on HM. And I sincerely doubt whether they will stop producing pajero. Its selling in Respected numbers and HM doesnt have a history of discontinuing models. Last edited by devarshi84 : 10th March 2008 at 10:05.
	() Thanks

4th October 2008, 14:04	#71
rowhun BHPian Join Date: Aug 2008 Location: Hyderabad, New Delhi Posts: 121 Thanked: 67 Times	Mitsubishi is planning to launch a new Lancer in the coming weeks which will be followed by a new Cedia as well. Atleast that is what CK Birla of HM is going around saying. New variants of Mitsubishi Lancer, Cedia on the anvil - The Financial Express dnaindia.com: Hindustan Motors slams brakes on RTV And int he Hyderabad edition of the ToI it has been said that Birla gave a time-frame of '6-8' weeks for the new launches. I wonder.
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6th October 2008, 10:46	#72
agbenny BANNED Join Date: Sep 2006 Location: TN38 Posts: 1,082 Thanked: 293 Times	HM-Mitsubishi in India has two prime issues in India 1. Poor dealership and service network 2. Over pricing. With which they can not dream of competing with their fellow Japanese contenders. I suspect if they have such dream. :-)
	() Thanks