New TATA Safari Dicor 2.2 VTT advertisement

Murugan · 3rd December 2007, 21:52

Has anybody seen the new TATA Safari Dicor 2.2 VVT ad on TV? It runs really long and explains each of the features one by one meticulously. It almost sounds like a TV Channel road test. That is probably the reason why "Headlines Today" channel had a small bar on the left upper corner marked "ADVT"

Is this a new trend in advertising or is the volume of sales of the brand new Tata Safari Dicor 2.2 VVT not as much as Tata expected?

indivic · 4th December 2007, 10:26

Tata always seems to start off with long ads, which then get edited.

I remember to check out any white Safari that I see nowadays in Chennai for the VTT badge, and most of them carry the badge (no it is not the same set of cars) .

So I guess they seem to have got a good response, but Safari would never become a volume seller like the Innova or a Scorpio.

tsk1979 · 4th December 2007, 11:00

Anyone got a youtube link?

simply_sunny001 · 4th December 2007, 12:07

here u go

YouTube - Tata safari dicor 2.2

dadu · 4th December 2007, 12:10

This is the "LINES" adv, the other NEW one ppl are looking for is not available on youtube yet.

Quote:

Originally Posted by simply_sunny001

here u go

YouTube - Tata safari dicor 2.2

tsk1979 · 4th December 2007, 12:13

Yup, agree with dadu, this is the old one. I haven't seen the new one yet.

simply_sunny001 · 4th December 2007, 12:36

sorry i thought its the ad we were talking about.

anyways,its great that they have a new one,waiting to check it out

Trapezio · 5th December 2007, 17:36

Does anybody know whose music it is? This is one among the coolest ads I have seen...

Almost makes me sell myself and buy it...!

sushrutha · 5th December 2007, 18:35

I saw it on NDTV last week or so.. Advt looks more like test drive of the vehicle by the channel.
Anyways i liked the advt ....
Till now all Safari advertisements are eye catching... I just love it

CrAzY dRiVeR · 5th December 2007, 19:45

"LINES" ad itself was a big ad, and i am sure they must have spent a big budget on it. (Not to mention that I LOVED IT, like most other Safari ads)

Why a new ad so soon? Product has not clicked with the masses as they expected?

extreme_torque · 5th December 2007, 19:50

Quote:

Originally Posted by CrAzY dRiVeR

"LINES" ad itself was a big ad, and i am sure they must have spent a big budget on it. (Not to mention that I LOVED IT, like most other Safari ads)

What makes you think it was big budget? There were no stars, no special effects? They would have spent a fraction of what chevrolet did with the UVA, saif and rani commercial.

Ford_madhan · 5th December 2007, 20:01

The add is like a small test drive. But it is as good as the old safari adds.

abbey4u · 5th December 2007, 21:13

Quote:

Originally Posted by extreme_torque

What makes you think it was big budget? There were no stars, no special effects? They would have spent a fraction of what chevrolet did with the UVA, saif and rani commercial.

By Big budget he must be referring to time slot on TV channels. They charge almost a crore for 10 sec slot...

extreme_torque · 5th December 2007, 21:26

Quote:

Originally Posted by abbey4u

By Big budget he must be referring to time slot on TV channels. They charge almost a crore for 10 sec slot...

Its 5-6 lakhs/ 10 seconds and that too for something which is really really big with huge viewership... say a world cup final or an India pakistan match.

CrAzY dRiVeR · 5th December 2007, 21:59

Quote:

Originally Posted by extreme_torque

What makes you think it was big budget? There were no stars, no special effects?

Yes. You are right. I guess my liking for the ad gave me that feeling.

Quote:

Originally Posted by extreme_torque

They would have spent a fraction of what chevrolet did with the UVA, saif and rani commercial.

Not to forget the Gorilla!

That was a DUMB ad!

Quote:

Originally Posted by abbey4u

By Big budget he must be referring to time slot on TV channels. They charge almost a crore for 10 sec slot...

Ya. TATA ads are usually lengthy. Then, after showing it for a week or two, they shows only parts of it.

3rd December 2007, 21:52	#1
Murugan BHPian Join Date: Apr 2007 Location: Chennai Posts: 382 Thanked: 261 Times	New TATA Safari Dicor 2.2 VTT advertisement Has anybody seen the new TATA Safari Dicor 2.2 VVT ad on TV? It runs really long and explains each of the features one by one meticulously. It almost sounds like a TV Channel road test. That is probably the reason why "Headlines Today" channel had a small bar on the left upper corner marked "ADVT" Is this a new trend in advertising or is the volume of sales of the brand new Tata Safari Dicor 2.2 VVT not as much as Tata expected?
	() Thanks

4th December 2007, 10:26	#2
indivic BHPian Join Date: Jun 2007 Location: Chennai Posts: 837 Thanked: 195 Times	Tata always seems to start off with long ads, which then get edited. I remember to check out any white Safari that I see nowadays in Chennai for the VTT badge, and most of them carry the badge (no it is not the same set of cars) . So I guess they seem to have got a good response, but Safari would never become a volume seller like the Innova or a Scorpio.
	() Thanks

4th December 2007, 11:00	#3
tsk1979 Team-BHP Support Join Date: Feb 2005 Location: San Jose, CA Posts: 23,717 Thanked: 22,825 Times View My Garage	Anyone got a youtube link?
	() Thanks

4th December 2007, 12:13	#6
tsk1979 Team-BHP Support Join Date: Feb 2005 Location: San Jose, CA Posts: 23,717 Thanked: 22,825 Times View My Garage	Yup, agree with dadu, this is the old one. I haven't seen the new one yet.
	() Thanks

4th December 2007, 12:36	#7
simply_sunny001 Senior - BHPian Join Date: Jun 2007 Location: London & Rohtak Posts: 1,340 Thanked: 18 Times View My Garage	sorry i thought its the ad we were talking about. anyways,its great that they have a new one,waiting to check it out
	() Thanks

5th December 2007, 17:36	#8
Trapezio BHPian Join Date: May 2007 Location: Kerala Posts: 640 Thanked: 63 Times	Does anybody know whose music it is? This is one among the coolest ads I have seen... Almost makes me sell myself and buy it...!
	() Thanks

5th December 2007, 18:35	#9
sushrutha Senior - BHPian Join Date: Mar 2006 Location: Chikmagalur/Ban Posts: 1,703 Thanked: 333 Times View My Garage	I saw it on NDTV last week or so.. Advt looks more like test drive of the vehicle by the channel. Anyways i liked the advt .... Till now all Safari advertisements are eye catching... I just love it
	() Thanks

5th December 2007, 19:45	#10
CrAzY dRiVeR Team-BHP Support Join Date: Jun 2006 Location: Bangalore / TVM Posts: 17,181 Thanked: 73,507 Times View My Garage	"LINES" ad itself was a big ad, and i am sure they must have spent a big budget on it. (Not to mention that I LOVED IT, like most other Safari ads) Why a new ad so soon? Product has not clicked with the masses as they expected?
	() Thanks

5th December 2007, 20:01	#12
Ford_madhan BHPian Join Date: Oct 2007 Location: Chennai Posts: 147 Thanked: 24 Times	The add is like a small test drive. But it is as good as the old safari adds.
	() Thanks