What should FIAT do to reverse its downfall?Give your opinions..

merve_extreme · 31st January 2005, 19:28

Sorry for Peugoet it is Peugeot

amit · 31st January 2005, 22:40

Before doing anything Fiat needs to take all their top management from here and throw them in the arabian sea. No matter what they do - launch panda/idea/alfa romeo, bring in JTD , launch lancia panda etc etc- its not going to work till they change the whole top management at the kurla plant. No car can save them because these guys are out to commit suicide here! Besides, i'd hate to see brilliant cars like panda/idea/alfa etc die here because of the idiots at Fiat india.
Bringing in Lancia is a good option. Those monkeys at fiat india have done so much damage for fiat that it's going to take decades to get the fiat name back into the top rung indian car makers list. But, i wonder if the parent company has so much of money to bring in a new brand here. Sure, lancia is not known here and that will work to their advantage but then they will have to spend millions in establishing the lancia name here and we all know how "brilliant" fiat is in marketing. Maybe with a new team they may be able to do that too....
See, it all comes down to a new top management!

nmdeccanet · 31st January 2005, 23:46

Quote:

Originally Posted by amit

See, it all comes down to a new top management!

only if they had tons of money to spin the the wheels of advertising and after sales run... only if they had a couple of billions more

moralfibre · 2nd February 2005, 00:05

Probably start a 24x7 Customer service cell than the existing 24 hrs breakdown cell which is out of service most of the times...

Getting a new management is a good vision ...and to start it all up, they should start sending replies to our emails...

they can give the following exclusive options to customers (Its all imaginary remember considering the value of 'pie' for solving mathematical sums) here's an idea which they can sell

Note the following IDEA has been sourced from a writeup at www.cybersteering.com and is written by Veeresh Malik who is my boss he is a media person and writes about cars.. here he has referred to Indica as a model so we can replace Indica/Tata by Fiat here and this idea would sound good...

[font=Comic Sans MS][size=2][color=Blue] So let me make a statement here on how I would buy an Indica, not why.

1) I would require the option to buy an Indica MPFI petrol direct, of being permitted to take factory delivery myself, ex-Pune. If Mercedes-Benz and other large manufacturers can offer this as a means to giving a customer a choice between a dealer and the manufacturer, then why not Tatas? As an Indian in India I would probably pay a small premium for this service because I would know I am getting the genuine stuff.

2) I would then insist on being permitted to buy genuine spare parts directly from the manufacturer's offices everywhere, and get the work done by a mechanic of my choice, authorised dealer or otherwise. If Tatas can distribute tea all over to every small little kettle on two bricks with sticks in between, then they can surely stock 30-40 of the most fast moving proprietory Indica specific parts in every small town, if neccessary at the tea shops.

3) I would insist that Tata Engineering start some sort of "pride of ownership" maintenance courses for those interested. This would include road safety as well as environmental friendliness.

4) And lastly, I would open up two-way lines of communication directly with the manufacturers aiming at developing loyalty both ways for the next vehicle bought by me as well as those who I would suggest this vehicle to by word of mouth. Multi level marketing in automobiles, and why not?

[/color][/size][/font]Check this out: http://www.cybersteering.com/cruise/driving/indica.html
[font=Comic Sans MS][size=2][color=Blue]
[font=Arial][color=Black]please comment ... about your views on this to be adopted by Fiat India Pvt. Ltd.[/color][/font]
[/color][/size][/font]

lamborghini · 3rd February 2005, 12:14

cool ideas
i think they should keep fiat brand for the palio and get new top management consisting of indians then alongside they should launch lancia brand and sell some of their products which have done well worldwide while trying to instill faith in indians about fiat and slowly launch new models along the fiat line too and launch alfa romeo and ferrari and maserati too which can share a showroom in a couple of big cities but seperate it from fiat showrooms and keep lancia showrooms seperate too

moralfibre · 3rd February 2005, 20:16

Just a question to all moderators/members... Am I permitted/Authorised/Allowed to take a print of this post and take it to some top people at Fiat... let me know ...

merve_extreme · 3rd February 2005, 23:30

Guys.the fiat india site is gone.

see.www.fiat-india.com

lamborghini · 4th February 2005, 18:28

hey moral ask GTO via PM
and please tell them to brush up
its only you and amit who can save us FIAT owners ...
and tell them to launch a new site that is more appealing

satish_appasani · 4th February 2005, 19:46

Just now I called up Fiat 24 hours care and asked that guy if he is getting his paycheck regulary...

amit · 4th February 2005, 22:33

Quote:

Just now I called up Fiat 24 hours care and asked that guy if he is getting his paycheck regulary...

and what did he say? Knowing Fiat i don't think the answer is in the positive!

satish_appasani · 4th February 2005, 23:11

He was positive. Every time I call them, I get the same answer "Concerned person will call you..". I don't know who that concerned person is. Once they gave me a number saying it is sounth india's regional office in Bangalore. When I call them it is answered by Sundaram motars, Bangalore. Is Sundaram controlling Fiat?

Aditya · 4th February 2005, 23:35

Fiat will have to change their management and approach towards their customers and prospective customers. They have to put more effort into quality and consumer satisfaction - they shouldn't be selling rusted cars to anyone except scrap dealers.
They'll also have to aggressively market their products. Maybe they could learn something from Bajaj. The Palio 1.2 is no hotrod when it comes to performance. It's just a civilized, steady, solid and safe car. Highlight those points just as Bajaj did in their Caliber advertisements. It was those ads and an honest bike that got Bajaj up to the no. 2 spot ahead of Escorts Yamaha and TVS Suzuki.

merve_extreme · 5th February 2005, 23:26

i have just written to Fiat Auto Spa,Italy about the indain operations.lets see what happens.

ajmat · 6th February 2005, 08:35

Most of Fiats suceess came from total domination of the home market till late 1990's. They got a big lumpsum from setting up the Lada plant, only to get burnt in cut price Lada's being shipped over. They went on to S America and were quite successful until the Brazilian crisis five years ago. Italy now find's Peugeots, VW's in the top 10 best selling car. Basically, Fiat have a flwed globalisation policy - spread out but never controlled or dominated

amit · 6th February 2005, 20:53

Quote:

i have just written to Fiat Auto Spa,Italy about the indain operations.lets see what happens

hey Merve, even i have written to fiat about it's Indian operations. Which site did u go to? i went to Fiat.com and in the contact us section. I am not sure if it was the italian site. Did u go to Fiat.it and contacted them?
Lets see if they reply to any of us!

31st January 2005, 19:28	#16
merve_extreme Senior - BHPian Join Date: Apr 2004 Location: Mumbai Posts: 1,359 Thanked: 18 Times View My Garage	Sorry for Peugoet it is Peugeot
	() Thanks

31st January 2005, 22:40	#17
amit Senior - BHPian Join Date: Feb 2004 Location: Mumbai Posts: 3,717 Thanked: 449 Times	Before doing anything Fiat needs to take all their top management from here and throw them in the arabian sea. No matter what they do - launch panda/idea/alfa romeo, bring in JTD , launch lancia panda etc etc- its not going to work till they change the whole top management at the kurla plant. No car can save them because these guys are out to commit suicide here! Besides, i'd hate to see brilliant cars like panda/idea/alfa etc die here because of the idiots at Fiat india. Bringing in Lancia is a good option. Those monkeys at fiat india have done so much damage for fiat that it's going to take decades to get the fiat name back into the top rung indian car makers list. But, i wonder if the parent company has so much of money to bring in a new brand here. Sure, lancia is not known here and that will work to their advantage but then they will have to spend millions in establishing the lancia name here and we all know how "brilliant" fiat is in marketing. Maybe with a new team they may be able to do that too.... See, it all comes down to a new top management!
	() Thanks

2nd February 2005, 00:05	#19
moralfibre Team-BHP Support Join Date: Dec 2004 Location: MH-12 Posts: 8,451 Thanked: 13,971 Times	Probably start a 24x7 Customer service cell than the existing 24 hrs breakdown cell which is out of service most of the times... Getting a new management is a good vision ...and to start it all up, they should start sending replies to our emails... they can give the following exclusive options to customers (Its all imaginary remember considering the value of 'pie' for solving mathematical sums) here's an idea which they can sell Note the following IDEA has been sourced from a writeup at www.cybersteering.com and is written by Veeresh Malik who is my boss he is a media person and writes about cars.. here he has referred to Indica as a model so we can replace Indica/Tata by Fiat here and this idea would sound good... [font=Comic Sans MS][size=2][color=Blue] So let me make a statement here on how I would buy an Indica, not why. 1) I would require the option to buy an Indica MPFI petrol direct, of being permitted to take factory delivery myself, ex-Pune. If Mercedes-Benz and other large manufacturers can offer this as a means to giving a customer a choice between a dealer and the manufacturer, then why not Tatas? As an Indian in India I would probably pay a small premium for this service because I would know I am getting the genuine stuff. 2) I would then insist on being permitted to buy genuine spare parts directly from the manufacturer's offices everywhere, and get the work done by a mechanic of my choice, authorised dealer or otherwise. If Tatas can distribute tea all over to every small little kettle on two bricks with sticks in between, then they can surely stock 30-40 of the most fast moving proprietory Indica specific parts in every small town, if neccessary at the tea shops. 3) I would insist that Tata Engineering start some sort of "pride of ownership" maintenance courses for those interested. This would include road safety as well as environmental friendliness. 4) And lastly, I would open up two-way lines of communication directly with the manufacturers aiming at developing loyalty both ways for the next vehicle bought by me as well as those who I would suggest this vehicle to by word of mouth. Multi level marketing in automobiles, and why not? [/color][/size][/font]Check this out: http://www.cybersteering.com/cruise/driving/indica.html [font=Comic Sans MS][size=2][color=Blue] [font=Arial][color=Black]please comment ... about your views on this to be adopted by Fiat India Pvt. Ltd.[/color][/font] [/color][/size][/font] Last edited by moralfibre : 2nd February 2005 at 00:20.
	() Thanks

3rd February 2005, 12:14	#20
lamborghini Distinguished - BHPian Join Date: Apr 2004 Location: Mumbai Posts: 6,113 Thanked: 5,760 Times View My Garage	cool ideas i think they should keep fiat brand for the palio and get new top management consisting of indians then alongside they should launch lancia brand and sell some of their products which have done well worldwide while trying to instill faith in indians about fiat and slowly launch new models along the fiat line too and launch alfa romeo and ferrari and maserati too which can share a showroom in a couple of big cities but seperate it from fiat showrooms and keep lancia showrooms seperate too
	() Thanks

3rd February 2005, 20:16	#21
moralfibre Team-BHP Support Join Date: Dec 2004 Location: MH-12 Posts: 8,451 Thanked: 13,971 Times	Just a question to all moderators/members... Am I permitted/Authorised/Allowed to take a print of this post and take it to some top people at Fiat... let me know ...
	() Thanks

3rd February 2005, 23:30	#22
merve_extreme Senior - BHPian Join Date: Apr 2004 Location: Mumbai Posts: 1,359 Thanked: 18 Times View My Garage	Guys.the fiat india site is gone. see.www.fiat-india.com
	() Thanks

4th February 2005, 18:28	#23
lamborghini Distinguished - BHPian Join Date: Apr 2004 Location: Mumbai Posts: 6,113 Thanked: 5,760 Times View My Garage	hey moral ask GTO via PM and please tell them to brush up its only you and amit who can save us FIAT owners ... and tell them to launch a new site that is more appealing
	() Thanks

4th February 2005, 19:46	#24
satish_appasani Senior - BHPian Join Date: Jun 2004 Location: Hyderabad Posts: 1,112 Thanked: 104 Times View My Garage	Just now I called up Fiat 24 hours care and asked that guy if he is getting his paycheck regulary...
	() Thanks

4th February 2005, 23:11	#26
satish_appasani Senior - BHPian Join Date: Jun 2004 Location: Hyderabad Posts: 1,112 Thanked: 104 Times View My Garage	He was positive. Every time I call them, I get the same answer "Concerned person will call you..". I don't know who that concerned person is. Once they gave me a number saying it is sounth india's regional office in Bangalore. When I call them it is answered by Sundaram motars, Bangalore. Is Sundaram controlling Fiat?
	() Thanks

4th February 2005, 23:35	#27
Aditya Team-BHP Support Join Date: Feb 2004 Location: Mumbai Posts: 17,835 Thanked: 77,054 Times View My Garage	Fiat will have to change their management and approach towards their customers and prospective customers. They have to put more effort into quality and consumer satisfaction - they shouldn't be selling rusted cars to anyone except scrap dealers. They'll also have to aggressively market their products. Maybe they could learn something from Bajaj. The Palio 1.2 is no hotrod when it comes to performance. It's just a civilized, steady, solid and safe car. Highlight those points just as Bajaj did in their Caliber advertisements. It was those ads and an honest bike that got Bajaj up to the no. 2 spot ahead of Escorts Yamaha and TVS Suzuki.
	() Thanks

5th February 2005, 23:26	#28
merve_extreme Senior - BHPian Join Date: Apr 2004 Location: Mumbai Posts: 1,359 Thanked: 18 Times View My Garage	i have just written to Fiat Auto Spa,Italy about the indain operations.lets see what happens.
	() Thanks

6th February 2005, 08:35	#29
ajmat Team-BHP Support Join Date: Feb 2004 Location: Bangalore Posts: 14,862 Thanked: 27,966 Times View My Garage	Most of Fiats suceess came from total domination of the home market till late 1990's. They got a big lumpsum from setting up the Lada plant, only to get burnt in cut price Lada's being shipped over. They went on to S America and were quite successful until the Brazilian crisis five years ago. Italy now find's Peugeots, VW's in the top 10 best selling car. Basically, Fiat have a flwed globalisation policy - spread out but never controlled or dominated
	() Thanks