Irresponsible Scorpio Advertisement

viper_711 · 30th July 2008, 13:37

Today's edition of the Bangalore Times (supplement) has a print ad for the CRDe Scorpio. Alongwith the usual blah-blah about the car features, the last point caught my eye - it says "More trouble for other cars"

Now, I do remember reading this earlier but only after going through a thread on the forum about scorpio drivers did it strike me that when a manufacturer markets a vehicle in this manner - some of it would surely rub off on the customers!

IMHO the ad is irresponsible although the statement "more trouble for other cars" can be interpreted in other ways.

Your views and comments please!

Note: Mods, if this is an inappropriate section for the thread, kindly move it to the right one. Thanks.

Sam Kapasi · 30th July 2008, 13:39

Well, let's see the advertisement before we can comment. Can you scan and upload?

Eddy · 30th July 2008, 13:44

Did it mean more trouble of other cars in terms of sales ?

sanjayatarizona · 30th July 2008, 13:48

Aah another round of what looks to be the hottest pastime, Scorpio bashing..

Seriously this tagline does not send any message useful or otherwise into my grey cells. But then this is just me

. Let sleeping dogs lie..

Maverick1977 · 30th July 2008, 13:57

There's nothing wrong with such messages. If this were the case some one (other manufacturer, ad agency or an individual) would have surely taken up the matter with ASCI, which is the governing body in the ad world.
Anyway the ad is reproduced for comments...

suman · 30th July 2008, 13:59

If you ask me, it would have been more effective if it was put up there in bigger font on top of or just below the price cut - doesn't make sense mentioning it as a bullet point with the rest of the "features"

tsk1979 · 30th July 2008, 14:03

All they are saying is trouble from sales point of view.
Scorpio ad theme has always been that its "A better car" than other cars, case in point a guy ditching his merc etc., and helicopters et al.

Sam Kapasi · 30th July 2008, 14:04

Quite clearly the message is more value for money. It is not a muscle ad - it states that you get even more toys for a lower price.
That is the trouble for other cars.

I see nothing irresponsible in this advert. But this is my opinion.

finneyp · 30th July 2008, 14:04

Does it mean 'More trouble for other cars in your garage'?

So if you buy Scorpio, other cars in your garage will be used more often....!

esteem_lover · 30th July 2008, 14:07

Quote:

Originally Posted by tsk1979

All they are saying is trouble from sales point of view.
Scorpio ad theme has always been that its "A better car" than other cars, case in point a guy ditching his merc etc., and helicopters et al.

Very true. It has never been marketed other than as cars. Remember that ad when they said this is the car you can walk into & not crawl into.

viper_711 · 30th July 2008, 14:10

Quote:

Originally Posted by Sam Kapasi

Quite clearly the message is more value for money. It is not a muscle ad - it states that you get even more toys for a lower price.
That is the trouble for other cars.

I see nothing irresponsible in this advert. But this is my opinion.

That's what I said in the first post - the wordings are such that they can be interpreted differently

I remember a Santro AD featuring SRK - when they introduced the zip drive - receiving some flak for showing SRK drive like an auto driver after one too many. This AD was direct with no subtle messages.

Gregory · 30th July 2008, 14:11

Damn, its advertisements like this that make scorpio drivers rash.

Maverick1977
nothing wrong?
I have been hit by scorpio's 2 times in the last 1 year. By no other car but stupid scorpio drivers. My car has been dented pretty badly thanks to ads like these

hvkumar · 30th July 2008, 14:13

Is this ad more irresponsible than car advts with film stars zipping around busy roads at high speeds?

What is irresponsible about the car maker making a point about a price cut on his car - yes, it surely is trouble for other cars who are more expensive.

groom · 30th July 2008, 14:18

well they have been advertising like this from past one year. it caught your attention quite lately i guess and yes the intention is quite clear. to rub off other customers. this advt is going on from the time mhawk got released

Note from the Team-BHP Support : Please take the time to use proper punctuation as per Team-BHP rules. Avoid...typing...like...this. Thanks.

phamilyman · 30th July 2008, 14:18

Just perfectly fine yaar.

If a marketer isnt allowed to be creative and poke fun, what is he to do for a living?

30th July 2008, 13:37	#1
viper_711 BHPian Join Date: Jan 2008 Location: Bangalore Posts: 366 Thanked: 93 Times View My Garage	Irresponsible Scorpio Advertisement Today's edition of the Bangalore Times (supplement) has a print ad for the CRDe Scorpio. Alongwith the usual blah-blah about the car features, the last point caught my eye - it says "More trouble for other cars" Now, I do remember reading this earlier but only after going through a thread on the forum about scorpio drivers did it strike me that when a manufacturer markets a vehicle in this manner - some of it would surely rub off on the customers! IMHO the ad is irresponsible although the statement "more trouble for other cars" can be interpreted in other ways. Your views and comments please! Note: Mods, if this is an inappropriate section for the thread, kindly move it to the right one. Thanks.
	() Thanks

30th July 2008, 13:39	#2
Sam Kapasi Distinguished - BHPian Join Date: Jul 2005 Location: Mumbai (but wat Posts: 6,997 Thanked: 2,378 Times View My Garage	Well, let's see the advertisement before we can comment. Can you scan and upload?
	() Thanks

30th July 2008, 13:44	#3
Eddy Team-BHP Support Join Date: Apr 2007 Location: Delhi Posts: 9,388 Thanked: 13,306 Times	Did it mean more trouble of other cars in terms of sales ?
	() Thanks

30th July 2008, 13:48	#4
sanjayatarizona BHPian Join Date: Mar 2008 Location: "God's own Shaap" Posts: 354 Thanked: 10 Times	Aah another round of what looks to be the hottest pastime, Scorpio bashing.. Seriously this tagline does not send any message useful or otherwise into my grey cells. But then this is just me . Let sleeping dogs lie..
	() Thanks

30th July 2008, 13:57	#5
Maverick1977 BHPian Join Date: Aug 2007 Location: Mumbai Posts: 997 Thanked: 906 Times View My Garage	There's nothing wrong with such messages. If this were the case some one (other manufacturer, ad agency or an individual) would have surely taken up the matter with ASCI, which is the governing body in the ad world. Anyway the ad is reproduced for comments... Attached Thumbnails
	() Thanks

30th July 2008, 13:59	#6
suman Senior - BHPian Join Date: Sep 2005 Location: Kolkata Posts: 4,589 Thanked: 279 Times View My Garage	If you ask me, it would have been more effective if it was put up there in bigger font on top of or just below the price cut - doesn't make sense mentioning it as a bullet point with the rest of the "features"
	() Thanks

30th July 2008, 14:03	#7
tsk1979 Team-BHP Support Join Date: Feb 2005 Location: San Jose, CA Posts: 23,717 Thanked: 22,825 Times View My Garage	All they are saying is trouble from sales point of view. Scorpio ad theme has always been that its "A better car" than other cars, case in point a guy ditching his merc etc., and helicopters et al.
	() Thanks

30th July 2008, 14:04	#8
Sam Kapasi Distinguished - BHPian Join Date: Jul 2005 Location: Mumbai (but wat Posts: 6,997 Thanked: 2,378 Times View My Garage	Quite clearly the message is more value for money. It is not a muscle ad - it states that you get even more toys for a lower price. That is the trouble for other cars. I see nothing irresponsible in this advert. But this is my opinion.
	() Thanks

30th July 2008, 14:04	#9
finneyp Senior - BHPian Join Date: Dec 2005 Location: Bangalore Posts: 2,716 Thanked: 319 Times View My Garage	Does it mean 'More trouble for other cars in your garage'? So if you buy Scorpio, other cars in your garage will be used more often....!
	() Thanks

30th July 2008, 14:11	#12
Gregory BHPian Join Date: Jun 2007 Location: Bangalore Posts: 218 Thanked: Once	Damn, its advertisements like this that make scorpio drivers rash. Maverick1977 nothing wrong? I have been hit by scorpio's 2 times in the last 1 year. By no other car but stupid scorpio drivers. My car has been dented pretty badly thanks to ads like these
	() Thanks

30th July 2008, 14:13	#13
hvkumar Senior - BHPian Join Date: Nov 2006 Location: Mumbai Posts: 7,369 Thanked: 3,454 Times	Is this ad more irresponsible than car advts with film stars zipping around busy roads at high speeds? What is irresponsible about the car maker making a point about a price cut on his car - yes, it surely is trouble for other cars who are more expensive.
	() Thanks

30th July 2008, 14:18	#14
groom BHPian Join Date: Dec 2007 Location: Bengaluru Posts: 224 Thanked: 372 Times	well they have been advertising like this from past one year. it caught your attention quite lately i guess and yes the intention is quite clear. to rub off other customers. this advt is going on from the time mhawk got released Note from the Team-BHP Support : Please take the time to use proper punctuation as per Team-BHP rules. Avoid...typing...like...this. Thanks. Last edited by Technocrat : 30th July 2008 at 15:22. Reason: See note in post
	() Thanks

30th July 2008, 14:18	#15
phamilyman Senior - BHPian Join Date: Jul 2007 Location: Gurgaon Posts: 5,968 Thanked: 4,642 Times	Just perfectly fine yaar. If a marketer isnt allowed to be creative and poke fun, what is he to do for a living?
	() Thanks