|20th May 2009, 15:06||#1|
Join Date: Mar 2006
Thanked: 99 Times
Ads from the '90s - The decade that changed the Indian automotive industry
Another vacation to my hometown and I had the opportunity to dig out some old editions of Auto India and some other magazines. Reading those again after many years brought back memories of how much I used to dream about buying a car. The dream car kept changing from M800 to Gypsy to Esteem to OHC.
PAL was still alive. So was the lovable Premier with not so lovable diesel engine. 0-60 under 12 sec!!
How could I forget the Isuzu engined Ambassador? HM was trying to defend against the upcoming onslaught.
UNO heralded the re-entry of much loved FIAT. I remember it did create loads of expectation. FIAT had money to spend on ads too.
Ford enters with Escort. But could not de-throne Esteem as the quickest to 100. So, Ford settled for the "comfort" zone
Maruti came with the face-lifted Esteem in '97. Drool material indeed!!
TATA was avoiding a head-on battle. Did make the most beautiful ads, though.
First ad announcing arrival of OHC
Feel free to contribute more ads, please?
|The following 27 BHPians Thank WhiteKnight for this useful post:|
|20th May 2009, 15:19||#2|
Join Date: Nov 2007
Thanked: 32 Times
Awesome work Whiteknight. Let me see and upload some ads. Do you have the ad for Premier Padmini S1 ?
|20th May 2009, 15:22||#4|
Join Date: Aug 2005
Thanked: 8 Times
This is a fabulous thread WhiteKnight!
I ope someone posts one of the old Sierra ads that had the tagline "It's not owned, it's possessed" One of my favourites.
|20th May 2009, 17:05||#9|
Join Date: Aug 2008
Thanked: 18 Times
i was like when i read that the padmini did 0-60 in 12sec. only latter when i read that the amby did in 7 seconds did it strike that it was km/h not mph .But man the cars look awesome in the ads.Pls upload some videos of ads if possible i was too young to remember any.
|20th May 2009, 17:18||#10|
Join Date: Aug 2008
Thanked: 21 Times
Wow! Amazing stuff there
Ads today don't get you as excited, in print aleast. The exception being the Bimmer fold outs in car mags But then again that's not the same is it?
|20th May 2009, 17:18||#11|
Senior - BHPian
Join Date: Feb 2007
Thanked: 1,405 Times
Tata Sierra Commercial
tata safari old commercial
Chevrolet India Brand Entry Commercial
Last edited by tushky : 20th May 2009 at 17:25.
|20th May 2009, 17:58||#15|
Join Date: Jul 2005
Location: Mumbai (MH-01)
Thanked: 119 Times
Hyundai Brand Intro with Shahrukh Khan
Hero Honda Splendor. The bike that changed it all.
Last edited by salilpawar1 : 20th May 2009 at 18:09.
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