Skoda Superb : What a BLUNDER of positioning

Steeroid · 25th June 2005, 13:44

Quote:

Originally Posted by veyron1

.... most of the octavia's and superb's sticker price currently goes into the government's coffers as tax for the CKD kits...

Who's stopping Skoda from manufacturing the cars here instead of importing them? One good thing about India has been that most of the cars here are manufactured in the country, why change that?

veyron1 · 25th June 2005, 13:57

Quote:

originally posted by steeroid

Who's stopping Skoda from manufacturing the cars here instead of importing them? One good thing about India has been that most of the cars here are manufactured in the country, why change that?

nobody's stopping them....it's just that the investment is trying to be put through as FDI instead of local borrowings..i guess... but i have reasons to believe that the land for their upcoming factory has already been decided upon- dunno whether they have already bought it... but the works are on the way.... an unofficial quote states that the production might begin within the next year or so...

and almost all of the 'D' segment and upper 'C' segment cars are assembled from CKD's/ SKD's- just because the companies are trying to work out long term feasibilities....

but a reduction in duties could mean that skoda's CKD assembly lines could be equally utilised as a platform for VW (maybe even audi, under a tie up, as they had originally intended) models, while skoda concentrates on the manufacturing plant.....

Deeps · 25th June 2005, 14:19

Yes, its true that internationally the Superb is pitted against the Camrys, Mondeos and Accords. But even then, people refuse to buy one and that snob factor that is majorly responsible for the lack of sales is also prevalent in the international market (at least in Europe). Skodas are still considered cheaper VWs.

kallil · 25th June 2005, 20:30

Abroad skoda is more of a poor man's VW.skoda india however made sure that the indian midsize car buyer never felt that way by pricing the octy in the luxury midsize segment(instant branding)- mid size car buyers fell for it-but not the luxury car buyer(he knows that a skoda will never be a merc)

Mad Monkey · 25th June 2005, 20:58

skoda is now gaining popularty in Great britain . the UK Police is switching over from Volvo and vauxhaul to Octavia Vrs and 4x4 estates ... the only differnece most brits find between skoda and Audi's nowdays is the price .... in brighton 90 % of taxi's are octavia's

and you cannot compare the superb to the passat ... the superb is based on the passat platform but with major modification's like length , height and more .. and yes the superb is more expensive than the passat in the UK .

the reason for the superb's high price i would say is casue of the duty . they have to bring it in as CBU ..and i am sure CKD would not be viable because of low volumes

Insane Devil · 26th June 2005, 18:39

current Skoda at 9lk, New Skoda at around 12K and the Superb at around 17L,

Think i should go mail these prices to the skoda bosses! if they do this, then they can accomodate the VW, if the Superb is for 23 or something, what can we expect the VW Passat to cost? 30lk ?

man, passat is one lovely car! Bora... a shrinked model of the Passat, or a Not-So-rich-Man's Passat.

aadix · 18th October 2005, 13:29

the skoda superb diesel in going to be launched next month and most likely the on road price is going to be below 23 lacs (not confirmed),
got the info on an recent visit to the skoda showrrom here.

merve_extreme · 18th October 2005, 14:50

Quote:

Originally Posted by aadix

the skoda superb diesel in going to be launched next month and most likely the on road price is going to be below 23 lacs (not confirmed),
got the info on an recent visit to the skoda showrrom here.

Wont sell.it has to come under the 20 Lacs psychological barrier.Skoda simply does not have enough brand value to play in the C-class,3-series territory.

Boom Shiva · 18th October 2005, 16:52

Skoda seriously overestimates its brand value in India.

Why would you buy a Superb when you can buy an Accord V6 for so much less.

Aukad mein aana sala.

jkdas · 18th October 2005, 19:35

guys read abt the would be pricing of new skoda? 18-19lac . skoda gone nuts i guess!
http://www.team-bhp.com/forum/showthread.php?t=8129

aseem · 18th October 2005, 21:20

Agreed with GTO, that Superb competes against Mondeo in Europe and was pitted against Mercedez in India, this led to its downfall. Although the Superb sold in India had slightly better trim levels (interiors etc).
However there have been success stories based on same model. The NHC (Jazz) with a boot competes with Getz and Swift in Australian market, however Honda pulled out a miracle by giving good interiors, boot, to their car in India. They positioned the NHC (JAZZ) in a different price segment and people bought it in huge numbers.

Sahil · 18th October 2005, 22:34

Quote:

Originally Posted by Mad Monkey

the reason for the superb's high price i would say is casue of the duty . they have to bring it in as CBU ..and i am sure CKD would not be viable because of low volumes

I know this is kinda late to reply to this post but

I think the volumes will be high enough to produce it as CKD because then it would be pitted in the range price range as the accord v6...alot of executives r buyin the accord and they would definatly get the superb instead as it has a more executive look to it backed by much better interiors space which matters alot to them cause they r the ones sitting behind.

ajmat · 19th October 2005, 08:47

Dealer rang me saying the Octy 2 is coming in 3-4 months. Main issue is new Octy sells for 4-5% more than previous version. It cannot compete with Accords - it is a Golf in more utilarian clothes and should stay in current segment. Superb competes with the Sonata abroad - they should stay where they are!

aadix · 19th October 2005, 08:58

Quote:

Originally Posted by merve_extreme

Wont sell.it has to come under the 20 Lacs psychological barrier.Skoda simply does not have enough brand value to play in the C-class,3-series territory.

it will sell in hyd,for sure as the price diff between the c-class and the superb diesel could be more than 10 lacs.

plus here in south any diesel vehicle SELLS !!

lamborghini · 19th October 2005, 21:37

Hmmm.
The Superb at 19L will be just perfect.
If they could market it better and launch a diesel.
Does any one have information on the diesel? It's a V6 right?

25th June 2005, 14:19	#18
Deeps Senior - BHPian Join Date: May 2004 Location: Delhi/Noida Posts: 1,116 Thanked: 170 Times	Yes, its true that internationally the Superb is pitted against the Camrys, Mondeos and Accords. But even then, people refuse to buy one and that snob factor that is majorly responsible for the lack of sales is also prevalent in the international market (at least in Europe). Skodas are still considered cheaper VWs.
	() Thanks

25th June 2005, 20:30	#19
kallil BHPian Join Date: Mar 2005 Location: Chennai Posts: 35 Thanked: 2 Times	Abroad skoda is more of a poor man's VW.skoda india however made sure that the indian midsize car buyer never felt that way by pricing the octy in the luxury midsize segment(instant branding)- mid size car buyers fell for it-but not the luxury car buyer(he knows that a skoda will never be a merc)
	() Thanks

25th June 2005, 20:58	#20
Mad Monkey BHPian Join Date: Feb 2005 Location: mumbai Posts: 274 Thanked: 456 Times	skoda is now gaining popularty in Great britain . the UK Police is switching over from Volvo and vauxhaul to Octavia Vrs and 4x4 estates ... the only differnece most brits find between skoda and Audi's nowdays is the price .... in brighton 90 % of taxi's are octavia's and you cannot compare the superb to the passat ... the superb is based on the passat platform but with major modification's like length , height and more .. and yes the superb is more expensive than the passat in the UK . the reason for the superb's high price i would say is casue of the duty . they have to bring it in as CBU ..and i am sure CKD would not be viable because of low volumes
	() Thanks

26th June 2005, 18:39	#21
Insane Devil BHPian Join Date: Mar 2005 Location: Hyderabad Posts: 987 Thanked: 173 Times View My Garage	current Skoda at 9lk, New Skoda at around 12K and the Superb at around 17L, Think i should go mail these prices to the skoda bosses! if they do this, then they can accomodate the VW, if the Superb is for 23 or something, what can we expect the VW Passat to cost? 30lk ? man, passat is one lovely car! Bora... a shrinked model of the Passat, or a Not-So-rich-Man's Passat.
	() Thanks

18th October 2005, 13:29	#22
aadix Senior - BHPian Join Date: Mar 2004 Location: hyderabad Posts: 1,597 Thanked: 14 Times	the skoda superb diesel in going to be launched next month and most likely the on road price is going to be below 23 lacs (not confirmed), got the info on an recent visit to the skoda showrrom here.
	() Thanks

18th October 2005, 16:52	#24
Boom Shiva BANNED Join Date: Feb 2005 Location: Mumbai Posts: 1,055 Thanked: 18 Times	Skoda seriously overestimates its brand value in India. Why would you buy a Superb when you can buy an Accord V6 for so much less. Aukad mein aana sala.
	() Thanks

18th October 2005, 19:35	#25
jkdas Senior - BHPian Join Date: Sep 2005 Location: Thiruvananthapu Posts: 9,687 Thanked: 1,492 Times View My Garage	guys read abt the would be pricing of new skoda? 18-19lac . skoda gone nuts i guess! http://www.team-bhp.com/forum/showthread.php?t=8129
	() Thanks

18th October 2005, 21:20	#26
aseem Senior - BHPian Join Date: Jul 2005 Location: Delhi Posts: 1,730 Thanked: 441 Times	Agreed with GTO, that Superb competes against Mondeo in Europe and was pitted against Mercedez in India, this led to its downfall. Although the Superb sold in India had slightly better trim levels (interiors etc). However there have been success stories based on same model. The NHC (Jazz) with a boot competes with Getz and Swift in Australian market, however Honda pulled out a miracle by giving good interiors, boot, to their car in India. They positioned the NHC (JAZZ) in a different price segment and people bought it in huge numbers.
	() Thanks

19th October 2005, 08:47	#28
ajmat Team-BHP Support Join Date: Feb 2004 Location: Bangalore Posts: 14,864 Thanked: 27,975 Times View My Garage	Dealer rang me saying the Octy 2 is coming in 3-4 months. Main issue is new Octy sells for 4-5% more than previous version. It cannot compete with Accords - it is a Golf in more utilarian clothes and should stay in current segment. Superb competes with the Sonata abroad - they should stay where they are!
	() Thanks

19th October 2005, 21:37	#30
lamborghini Distinguished - BHPian Join Date: Apr 2004 Location: Mumbai Posts: 6,113 Thanked: 5,760 Times View My Garage	Hmmm. The Superb at 19L will be just perfect. If they could market it better and launch a diesel. Does any one have information on the diesel? It's a V6 right?
	() Thanks