HM to launch james bond like car

brakehorsepower · 25th July 2009, 16:14

C K Birla Group company Hindustan Motors(HM), the makers of the Ambassador, is all set to launch a niche car from the Mitsubishi Motors stable soon in the premium segment.

The new car will be a James Bond-like automobile and it could be launched this year as well if everything goes well. The company is gearing up for the launch of the niche vehicle, hopefully, within this year, for which it is awaiting requisite homologation from ARAI (Automotive Research Association of India). HM says that the new car will fire up Mitsubishi Motors’ portfolio in India

HM is investing Rs 75 crore in its Uttarpara factory for the expansion of its castings and forgings business and to set up an assembly line for the newly launched mini truck ‘Winner’. On Friday, the company reported a higher net loss of Rs 21 crore in the first quarter of 2009-10.

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25th July 2009, 16:32

when you say james bond do you mean AM?/MG?/BMW?

ajmat · 25th July 2009, 17:01

James Bond also drove a Citroen 2CV

beejay · 25th July 2009, 17:06

However i can't recollect Bond driving a Mitsubishi.

Is the car going to be like James Bond, or like the ones he drives. I couldn't resist asking that.

Or a DC designed Amby perhaps?

absynthguzzler · 25th July 2009, 17:08

Quote:

Originally Posted by brakehorsepower

The company is gearing up for the launch of the niche vehicle, hopefully, within this year, for which it is awaiting requisite homologation from ARAI (Automotive Research Association of India). HM says that the new car will fire up Mitsubishi Motors’ portfolio in India

Is this HM's way of calling the EVO a "James Bond" car ? Otherwise how can it fire up Mitsu's portfolio if the car is being designed by HM themselves.

scooby05 · 25th July 2009, 17:47

Quote:

Originally Posted by beejay

However i can't recollect Bond driving a Mitsubishi.

Is the car going to be like James Bond, or like the ones he drives. I couldn't resist asking that.

Or a DC designed Amby perhaps?

It could be a DC designed sporty looking body shell on the evergreen Contessa chassis Knowing HM and its ways!! Late inspiration from all the modified contessas a decade+ back.

akj53 · 25th July 2009, 17:58

Well the good old Amby has been kept going till today by company of James Bond / Superman / Spiderman / Tarjan and GOD.

GTO · 25th July 2009, 18:01

James Bond could use a car as quick as the EVO X

. Yeah yeah, I know...my expectations are way too high. Just the fact that its from the Mitsubishi Motors stable points toward the EVO or the new Lancer.

Buttttttttttttttttttttt after HM has done such a good job of marketing the Great Driving Challenge, which wise guy came up with this "James Bond" line?

geeash · 25th July 2009, 18:02

I dont get a thing from this. What a stupid press release to keep the people speculating!!. Premium segement does it mean Segment of BMW/MERC? or Premium segment in hatch like jazz? Or a premium sedan? Or a Premium SUV?. I really dont get it

sandeepmdas · 25th July 2009, 18:08

Quote:

Originally Posted by GTO

Buttttttttttttttttttttt after HM has done such a good job of marketing the Great Driving Challenge, which wise guy came up with this "James Bond" line?

A possible catch line for HM from this guy:
You Live and Let Me Die.

hillram · 25th July 2009, 18:10

James Bond drove many cars:
Dr.No - Sunbeam Alpine
Goldfinger - Aston Martin DB3
Thunderball - Triumph Herald (to Largo's mansion)
You only lived twice - Toyota
Diamonds are for ever - Ford Mustang
Man with the Golden Gun - Continental GT
Spy who loved me - Lotus Esprit
For Your eyes only - Lotus Esprit
Octopussy - Indian Auto rickshaw
Living Daylights - Aston MArtin Lagonda
Golden eye - BMW Z3
World is not enough - BMW Z8
Tomorrow Never dies - BMW 5 Series
Die Another day - Aston Martin Vanquish
Casino Royale - Aston Martin DB5
Quantum of Solace - Aston Martin DB5

Now tell me which one is HM launching? Im sure JB producers will be in for a surprise/shock.....

abhinav.gupta88 · 25th July 2009, 18:14

Quote:

Originally Posted by GTO

Buttttttttttttttttttttt after HM has done such a good job of marketing the Great Driving Challenge, which wise guy came up with this "James Bond" line?

Exactly.
I'd like to know the same.

I'd like to see the Great driving challenge end with the launch of the evo x

My guess.

Quote:

Originally Posted by hillram

Octopussy - Indian Auto rickshaw

CrAzY dRiVeR · 25th July 2009, 18:33

So, this car is going to be licensed to kill?

However, i think the article is referring to the EVO. Unless they plan to bring in the lancer, which is highly unlikely IMO.

Fountainheader · 25th July 2009, 19:00

For a second I thought the car will look like James Bond

devarshi84 · 25th July 2009, 19:13

A james Bond like car is more targetting towards the Eclipse. James Bond hardly drove 4-door cars. But Evo is supposed to be the next launch.

HM also is the only company to have the highest number of on paper launches. Gallant, New lancer, all new car etc etc.

25th July 2009, 16:14	#1
brakehorsepower BHPian Join Date: Jan 2009 Location: chennai Posts: 111 Thanked: Once	HM to launch james bond like car C K Birla Group company Hindustan Motors(HM), the makers of the Ambassador, is all set to launch a niche car from the Mitsubishi Motors stable soon in the premium segment. The new car will be a James Bond-like automobile and it could be launched this year as well if everything goes well. The company is gearing up for the launch of the niche vehicle, hopefully, within this year, for which it is awaiting requisite homologation from ARAI (Automotive Research Association of India). HM says that the new car will fire up Mitsubishi Motors’ portfolio in India HM is investing Rs 75 crore in its Uttarpara factory for the expansion of its castings and forgings business and to set up an assembly line for the newly launched mini truck ‘Winner’. On Friday, the company reported a higher net loss of Rs 21 crore in the first quarter of 2009-10. Note from the Team-BHP Support Staff : Do make sure that you provide the references/original source for every piece of material that has been taken from another website/publication, to give credit to the original author. Source Source Added Last edited by Technocrat : 27th July 2009 at 17:32. Reason: Please read the note in post, thanks
	() Thanks

25th July 2009, 16:32	#2
D-Man Posts: n/a	when you say james bond do you mean AM?/MG?/BMW?
	() Thanks

25th July 2009, 17:01	#3
ajmat Team-BHP Support Join Date: Feb 2004 Location: Bangalore Posts: 14,865 Thanked: 27,978 Times View My Garage	James Bond also drove a Citroen 2CV
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25th July 2009, 17:06	#4
beejay Senior - BHPian Join Date: Apr 2009 Location: The Nilgiris Posts: 1,963 Thanked: 204 Times View My Garage	However i can't recollect Bond driving a Mitsubishi. Is the car going to be like James Bond, or like the ones he drives. I couldn't resist asking that. Or a DC designed Amby perhaps? Last edited by beejay : 25th July 2009 at 17:13. Reason: Is the car...
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25th July 2009, 17:58	#7
akj53 BHPian Join Date: Mar 2009 Location: NOIDA, Manchester & Cardiff Posts: 585 Thanked: 92 Times	Well the good old Amby has been kept going till today by company of James Bond / Superman / Spiderman / Tarjan and GOD.
	() Thanks

25th July 2009, 18:01	#8
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,546 Thanked: 300,761 Times View My Garage	James Bond could use a car as quick as the EVO X . Yeah yeah, I know...my expectations are way too high. Just the fact that its from the Mitsubishi Motors stable points toward the EVO or the new Lancer. Buttttttttttttttttttttt after HM has done such a good job of marketing the Great Driving Challenge, which wise guy came up with this "James Bond" line?
	() Thanks

25th July 2009, 18:02	#9
geeash Senior - BHPian Join Date: Apr 2009 Location: Chennai Posts: 1,513 Thanked: 146 Times	I dont get a thing from this. What a stupid press release to keep the people speculating!!. Premium segement does it mean Segment of BMW/MERC? or Premium segment in hatch like jazz? Or a premium sedan? Or a Premium SUV?. I really dont get it
	() Thanks

25th July 2009, 18:10	#11
hillram Senior - BHPian Join Date: Apr 2007 Location: Hyderabad Posts: 2,942 Thanked: 1,326 Times View My Garage	James Bond drove many cars: Dr.No - Sunbeam Alpine Goldfinger - Aston Martin DB3 Thunderball - Triumph Herald (to Largo's mansion) You only lived twice - Toyota Diamonds are for ever - Ford Mustang Man with the Golden Gun - Continental GT Spy who loved me - Lotus Esprit For Your eyes only - Lotus Esprit Octopussy - Indian Auto rickshaw Living Daylights - Aston MArtin Lagonda Golden eye - BMW Z3 World is not enough - BMW Z8 Tomorrow Never dies - BMW 5 Series Die Another day - Aston Martin Vanquish Casino Royale - Aston Martin DB5 Quantum of Solace - Aston Martin DB5 Now tell me which one is HM launching? Im sure JB producers will be in for a surprise/shock.....
	() Thanks

25th July 2009, 18:33	#13
CrAzY dRiVeR Team-BHP Support Join Date: Jun 2006 Location: Bangalore / TVM Posts: 17,181 Thanked: 73,507 Times View My Garage	So, this car is going to be licensed to kill? However, i think the article is referring to the EVO. Unless they plan to bring in the lancer, which is highly unlikely IMO.
	() Thanks

25th July 2009, 19:00	#14
Fountainheader Senior - BHPian Join Date: Feb 2008 Location: Silicon Valley Posts: 1,501 Thanked: 13 Times View My Garage	For a second I thought the car will look like James Bond
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25th July 2009, 19:13	#15
devarshi84 Senior - BHPian Join Date: Jun 2005 Location: Ahmedabad - Tor Posts: 4,024 Thanked: 211 Times View My Garage	A james Bond like car is more targetting towards the Eclipse. James Bond hardly drove 4-door cars. But Evo is supposed to be the next launch. HM also is the only company to have the highest number of on paper launches. Gallant, New lancer, all new car etc etc.
	() Thanks