[mkc15]

mmm. Actually if any T-BHPian gets a chance to speak to them, we should just show them these threads!

Originally Posted by ImmortalZ

Don't give much thought about these visits. Honda representatives visit random samples of customers regularly.

If this is a regular business with Honda, I think they are doing for the heck of it, else they wouldn't have done 2 major mistakes (1) Jazz trim level + pricing, (2) Civic face-lift + pricing.

Though IMO Jazz can be set on track on its anniversary, they screwed up Civic big time. Though it was clear why Civic sales dipped, they just didn't do anything. The new Civic should last till the 9th-gen comes out in 2011 (hopefully) and by then Civic can easily suffer stampede, unless there is some price-cut! or some limited edition or so. [atleast for T-BHPians]

[ajmat]

I remember in 1992, Audi were alarmed by the low take up of the new Audi Coupe. Market info deemed the car to be overpriced so they cut the price by 1000 pounds. Existing owners who bought new, were a very few, got a cheque refund - many be not the full 1000 but enough to keep them happy. This was done very quietly

They could do this for the Jazz and keep it quiet

[ImmortalZ]

Originally Posted by mkc15

mmm. Actually if any T-BHPian gets a chance to speak to them, we should just show them these threads!



If this is a regular business with Honda, I think they are doing for the heck of it, else they wouldn't have done 2 major mistakes (1) Jazz trim level + pricing, (2) Civic face-lift + pricing.

Though IMO Jazz can be set on track on its anniversary, they screwed up Civic big time. Though it was clear why Civic sales dipped, they just didn't do anything. The new Civic should last till the 9th-gen comes out in 2011 (hopefully) and by then Civic can easily suffer stampede, unless there is some price-cut! or some limited edition or so. [atleast for T-BHPians]

They keep information about new models and facelifts very close to their hearts. No one knew about the ANHC until mere days before launch. Not even the dealers are kept in the loop. But they do ask questions which gauge customer interest in new cars when they do these surveys. I was asked if I would be interested in a performance variant of the Civic with 200+ BHP, price and mileage be damned. I was like "I would buy a Type R with my eyes closed." That was one check box ticked on his list.

This is the reason why they do a lot of revisions in the name of anniversary editions and whatnot. Launch, see reaction, make revisions.

[mkc15]

Originally Posted by ImmortalZ

This is the reason why they do a lot of revisions in the name of anniversary editions and whatnot. Launch, see reaction, make revisions.

Going by this, the civic face-lift is a failure IMO. Ofcourse the sales figures would tell it all.

If at all Type-R is in the pipeline, my cheque is ready.

[GTO]

Originally Posted by ajmat

I remember in 1992, Audi were alarmed by the low take up of the new Audi Coupe. Market info deemed the car to be overpriced so they cut the price by 1000 pounds. Existing owners who bought new, were a very few, got a cheque refund - many be not the full 1000 but enough to keep them happy. This was done very quietly

They could do this for the Jazz and keep it quiet

Hahaha! BRILLIANT, absolutely BRILLIANT example of price correction! That way, existing customers as well as new owners, both, benefit.

[sunil8089]

Originally Posted by amit

Would make more sense if they visit people who checked out the Jazz but bought competition's cars.

This don't work with Honda. Before launching the car I think they may have done enough car - clinics (market research) and they may have got enough feedback on what price the new product can be sold in Indian market.The saddest thing is that Japs never care about the Indian voice and emotions. They

• think only about the product & its perfection
• believe their thought process is superior than Indian thought process

So I don't think by going through team bhp or taking customer feedback will make them rethink about the pricing (unlike Indian, Europeans or American companies).

As this product is an internationally proven product, they positioned it only as a premium product and targeted not even the premium hatchback segment, but only the executive and luxury segment, who wish to own a hatchback.

Another important point is the margin. When other companies are operating at wafer thin margins, Honda may earn more than 1L - 1.5L from every unit before dealer margins. Thereby selling even 1000 units a month can meet their targets and they need not want to worry about the volume sales. Because of the Honda brand name, they never priced the product aggressively, not even competitively.

Thus Honda Jazz means

• for Honda - skimming the Indian market
• Indian customers (mass market) - frustration

[akj53]

Originally Posted by ajmat

I remember in 1992, Audi were alarmed by the low take up of the new Audi Coupe. Market info deemed the car to be overpriced so they cut the price by 1000 pounds. Existing owners who bought new, were a very few, got a cheque refund - many be not the full 1000 but enough to keep them happy. This was done very quietly

They could do this for the Jazz and keep it quiet

If Honda had to do it, how much will they refund to poor ones who paid full price for Civic Hybrid.

But why overprice your cars in the first place??? Many companies have introduced their models at with an attractive introductory price and have increased the after it starts selling well. Recently Skoda has done it for Superb and nobody felt cheated.

[opendro]

September sale on a record high September auto sales record a high on back of festive spirit*-*WheelsUnplugged Automobile Industry News

[amit27]

According to the ticker on CNBC Jazz sales are down to 500 + units looks like mighty H is getting a good knock and is on its way to become a Honda City company .

[wildon]

Is the September report from Mr.Vasudeva is out on T-BHP?

[pmbabu]

Originally Posted by amit27

According to the ticker on CNBC Jazz sales are down to 500 + units looks like mighty H is getting a good knock and is on its way to become a Honda City company .

Check the total sales in another thread. They sold some 4.2K+ City cars

Note from Mod: September 2009 sales figures have been reported here. This thread is closed