Go Back   Team-BHP > BHP India > The Indian Car Scene

Thread Tools Search this Thread
Old 14th March 2010, 13:26   #1
Join Date: Nov 2009
Location: Jamshedpur
Posts: 65
Thanked: 3 Times
Default Which is the best car launch in recent times? Manza, Figo, Beat, Polo etc....

We have seen a lot of new car launches in the last 6 months - Manza, Beat, Figo, Polo, 370Z. All these cars have been launhed with much fanfare and have seen some excellent advertising and marketing skills. This is incresingly becoming imporatant as we have seen the initial sales of a new product is very high.

The Manza was launched with a teaser and a competition which could win you a chauffer driven manza for a day.
The Beat was launched with a game, where people had to identify the attributes the Beat stands for - cute, sexy, etc, and so on.....
Also this was also accompained by a full page ad in the major newspapers on the day of the launch. Also the internet as a medium is also gaining popularity, and automakers are going all out to promote their cars. Marketing and PR department at work.

What according to you was the best car launch of recent times which created the hype, awareness and interest in the product in a short span, and made people to enquire about the car and visit the showroom for a TD. Also what activities (Ads, teasers, games, etc) do you recommend while launching a new car.

I think that the Manza was the best launch. The teaser campaigns created a lot of interst in the car. Also the competition was also very well conceived and designed.
For new launches I would suggest full page newspapers ads and also using internet as a medium (google ads, website ads), as it is increasingly gaining popularity. Also internet based games have been very successful.
Attached Thumbnails
Which is the best car launch in recent times? Manza, Figo, Beat, Polo etc....-manza.jpg  

Attached Images
nishant_242 is online now   Reply With Quote
Old 14th March 2010, 13:31   #2
kannan666's Avatar
Join Date: Aug 2007
Location: KA-02
Posts: 945
Thanked: 70 Times

Amongst the new car launches that you have listed out, I would go in for the launch of the Manza too for the public interest that it generated !
kannan666 is offline   Reply With Quote
Old 14th March 2010, 14:14   #3
Join Date: Feb 2008
Location: Kuwait
Posts: 484
Thanked: 225 Times

Myself Having won a small gift from TATA motors for my participation in the Manza compaign which in essence speaks for Manza to be the best interactive Car Launch ever I have come across.

Nevertheless I like all car launches that happens in India and compare the features offered to Indians by the car manufacturers.

An A/T Diesel Hatch at 5.5lakh would be the best launch for me.
harimakesh is offline   Reply With Quote
Old 14th March 2010, 14:19   #4
aman9393's Avatar
Join Date: Nov 2009
Location: Mumbai
Posts: 381
Thanked: 27 Times

Both the Manza and the Polo created a lot of interest with their advertisement campaigns. So for me the Manza and the Polo were the best new car launches in the recent times.
P.S. This thread deserves a poll.

EDIT: What did you win harimakesh? Just a little inquisitive!

Last edited by aman9393 : 14th March 2010 at 14:21.
aman9393 is offline   Reply With Quote
Old 14th March 2010, 14:49   #5
Senior - BHPian
Latheesh's Avatar
Join Date: Dec 2007
Location: Bangalore/Kannur
Posts: 3,231
Thanked: 3,577 Times

According to me the best new launch is Manza, teaser images they released prior to the launch were really good and made people to think that it is something different from what Tata offered before.
Latheesh is offline   Reply With Quote
Old 14th March 2010, 16:16   #6
Senior - BHPian
fiat_tarun's Avatar
Join Date: Jan 2010
Location: Pune / Mysore
Posts: 1,178
Thanked: 815 Times

Manza for me, although VW did quite a lot of marketing for the POLO. The media visit to the factory after the initial pre production batch did generate quite a lot of interest. This did build up a lot of expectation but i am actually diappointed with the POLO. Guess i expected too much. The Manza though is as impressive as its marketing..!
fiat_tarun is offline   Reply With Quote
Old 14th March 2010, 18:15   #7
aditya116's Avatar
Join Date: Feb 2010
Location: calicut
Posts: 317
Thanked: 51 Times

I think the manza launch was the most hyped and the final product almost ws upto expectations.car makers are getting aggressive at marketing that makes me compare it to film Avatar where the marketing budget was nearly 40% of total.Even TATA Xenon had many ad windows popping up in browser!
aditya116 is offline   Reply With Quote
Old 14th March 2010, 18:47   #8
sam_sant2005's Avatar
Join Date: Jan 2008
Location: Bangalore
Posts: 474
Thanked: 161 Times

FORD FIGO TDCi (Especially Titanium)
sam_sant2005 is offline   Reply With Quote
Old 14th March 2010, 20:45   #9
Senior - BHPian
vinaydas's Avatar
Join Date: Apr 2007
Location: Bengaluru
Posts: 1,370
Thanked: 87 Times

has to be the polo
the amount of publicity created for it the amount of cash spent on it , very few companies dare to do this.
vinaydas is offline   Reply With Quote
Old 15th March 2010, 02:02   #10
sunil8089's Avatar
Join Date: Jan 2008
Location: Chennai
Posts: 196
Thanked: 140 Times

I believe in the following order. The rationale for this belief is also given below:

1. Figo - Value for money, good quality, reliable product, reasonable customer care.
2. Beat - Value for money, reasonable quality, but changing attitude of Chevy and their dealers to customers, as the sales improved.
3. Polo - Good quality but not value for money.
4. Manza - "Something always miss" if it is a car from Tata Motors.
sunil8089 is offline   Reply With Quote
Old 15th March 2010, 14:31   #11
Join Date: Jun 2007
Location: Bangalore
Posts: 334
Thanked: 18 Times

The best launch IMHO is Manza
ravikn is offline   Reply With Quote
Old 15th March 2010, 23:28   #12
Team-BHP Support
GTO's Avatar
Join Date: Feb 2004
Location: Bombay
Posts: 50,890
Thanked: 111,594 Times

From all the cars that I've test-driven in the last 12 months, the two gamechangers that really impressed me are:

Tata Manza : Super space, ride quality, equipment, engine and gearbox. A Tata that can actually brake! If Tata can get rid of the niggles, this is the best 6.5 lakh rupee sedan to buy.

Toyota Fortuner : An all-rounded SUV with mega torque and typical Toyota body-on-frame robustness. Well priced. Too bad about the brakes though.

Price wise, its the Figo that has shaken up the market.
GTO is offline   Reply With Quote
Old 16th March 2010, 08:29   #13
fifthwheel's Avatar
Join Date: Mar 2010
Location: Chennai
Posts: 61
Thanked: 4 Times

I feel the thread is going

We are supposed to discuss the best car launches & not the best car launched.

My vote goes for the MANZA
fifthwheel is offline   Reply With Quote
Old 16th March 2010, 11:22   #14
Senior - BHPian
Amartya's Avatar
Join Date: Mar 2008
Location: Evanston
Posts: 1,724
Thanked: 496 Times

My vote goes to the Figo. Purely because Ford put it's marketing muscle behind it and set the cat among the pigeons with the pricing. The Indian small car industry has been shaken up with the launch of the Figo, the Beat and (to a lesser extent) the Polo. The Figo, however, ticks the highest number of boxes for me.

The Manza comes a close second, the Fortuner a distant third.
Amartya is offline   Reply With Quote
Old 16th March 2010, 11:28   #15
Senior - BHPian
recshenoy's Avatar
Join Date: Mar 2008
Location: Mangalore / Bangalore
Posts: 1,070
Thanked: 107 Times

My vote is for polo. They launched with very good ad campaign on news paper. No wonder Polo has waiting period of 3 months, also people have booked the car paying full amount even without TD!

PS: how about adding a POLL to the thread!
recshenoy is offline   Reply With Quote

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Similar Threads
Thread Thread Starter Forum Replies Last Post
Rise in traffic congestion in Kolkata..in recent times sabret00the Shifting gears 21 24th November 2012 11:35
Chevy Beat vs VW Polo vs Ford Figo - HELP!! :) Karan Makhija Hatchbacks 47 29th June 2010 15:01
Palio and Panda replacements coming in 2009 - Times of India, Times Drive 4strings The Indian Car Scene 14 5th June 2008 07:41
Petrol prices in recent times....and in near future venkatrx The Indian Car Scene 9 24th April 2006 16:42

All times are GMT +5.5. The time now is 22:12.

Copyright 2000 - 2018, Team-BHP.com
Proudly powered by E2E Networks