Which is the best car launch in recent times? Manza, Figo, Beat, Polo etc....

nishant_242 · 14th March 2010, 13:26

We have seen a lot of new car launches in the last 6 months - Manza, Beat, Figo, Polo, 370Z. All these cars have been launhed with much fanfare and have seen some excellent advertising and marketing skills. This is incresingly becoming imporatant as we have seen the initial sales of a new product is very high.

The Manza was launched with a teaser and a competition which could win you a chauffer driven manza for a day.
The Beat was launched with a game, where people had to identify the attributes the Beat stands for - cute, sexy, etc, and so on.....
Also this was also accompained by a full page ad in the major newspapers on the day of the launch. Also the internet as a medium is also gaining popularity, and automakers are going all out to promote their cars. Marketing and PR department at work.

What according to you was the best car launch of recent times which created the hype, awareness and interest in the product in a short span, and made people to enquire about the car and visit the showroom for a TD. Also what activities (Ads, teasers, games, etc) do you recommend while launching a new car.

I think that the Manza was the best launch. The teaser campaigns created a lot of interst in the car. Also the competition was also very well conceived and designed.
For new launches I would suggest full page newspapers ads and also using internet as a medium (google ads, website ads), as it is increasingly gaining popularity. Also internet based games have been very successful.

kannan666 · 14th March 2010, 13:31

Amongst the new car launches that you have listed out, I would go in for the launch of the Manza too for the public interest that it generated !

harimakesh · 14th March 2010, 14:14

Myself Having won a small gift from TATA motors for my participation in the Manza compaign which in essence speaks for Manza to be the best interactive Car Launch ever I have come across.

Nevertheless I like all car launches that happens in India and compare the features offered to Indians by the car manufacturers.

An A/T Diesel Hatch at 5.5lakh would be the best launch for me.

aman9393 · 14th March 2010, 14:19

Both the Manza and the Polo created a lot of interest with their advertisement campaigns. So for me the Manza and the Polo were the best new car launches in the recent times.
P.S. This thread deserves a poll.

EDIT: What did you win harimakesh? Just a little inquisitive!

Latheesh · 14th March 2010, 14:49

According to me the best new launch is Manza, teaser images they released prior to the launch were really good and made people to think that it is something different from what Tata offered before.

fiat_tarun · 14th March 2010, 16:16

Manza for me, although VW did quite a lot of marketing for the POLO. The media visit to the factory after the initial pre production batch did generate quite a lot of interest. This did build up a lot of expectation but i am actually diappointed with the POLO. Guess i expected too much. The Manza though is as impressive as its marketing..!

aditya116 · 14th March 2010, 18:15

I think the manza launch was the most hyped and the final product almost ws upto expectations.car makers are getting aggressive at marketing that makes me compare it to film Avatar where the marketing budget was nearly 40% of total.Even TATA Xenon had many ad windows popping up in browser!

sam_sant2005 · 14th March 2010, 18:47

FORD FIGO TDCi (Especially Titanium)

vinaydas · 14th March 2010, 20:45

has to be the polo
the amount of publicity created for it the amount of cash spent on it , very few companies dare to do this.

sunil8089 · 15th March 2010, 02:02

I believe in the following order. The rationale for this belief is also given below:

1. Figo - Value for money, good quality, reliable product, reasonable customer care.
2. Beat - Value for money, reasonable quality, but changing attitude of Chevy and their dealers to customers, as the sales improved.
3. Polo - Good quality but not value for money.
4. Manza - "Something always miss" if it is a car from Tata Motors.

ravikn · 15th March 2010, 14:31

The best launch IMHO is Manza

GTO · 15th March 2010, 23:28

From all the cars that I've test-driven in the last 12 months, the two gamechangers that really impressed me are:

Tata Manza : Super space, ride quality, equipment, engine and gearbox. A Tata that can actually brake! If Tata can get rid of the niggles, this is the best 6.5 lakh rupee sedan to buy.

Toyota Fortuner : An all-rounded SUV with mega torque and typical Toyota body-on-frame robustness. Well priced. Too bad about the brakes though.

Price wise, its the Figo that has shaken up the market.

fifthwheel · 16th March 2010, 08:29

I feel the thread is going

We are supposed to discuss the best car launches & not the best car launched.

My vote goes for the MANZA

Amartya · 16th March 2010, 11:22

My vote goes to the Figo. Purely because Ford put it's marketing muscle behind it and set the cat among the pigeons with the pricing. The Indian small car industry has been shaken up with the launch of the Figo, the Beat and (to a lesser extent) the Polo. The Figo, however, ticks the highest number of boxes for me.

The Manza comes a close second, the Fortuner a distant third.

recshenoy · 16th March 2010, 11:28

My vote is for polo. They launched with very good ad campaign on news paper. No wonder Polo has waiting period of 3 months, also people have booked the car paying full amount even without TD!

PS: how about adding a POLL to the thread!

14th March 2010, 13:26	#1
nishant_242 BHPian Join Date: Nov 2009 Location: Jamshedpur Posts: 65 Thanked: 3 Times	Which is the best car launch in recent times? Manza, Figo, Beat, Polo etc.... We have seen a lot of new car launches in the last 6 months - Manza, Beat, Figo, Polo, 370Z. All these cars have been launhed with much fanfare and have seen some excellent advertising and marketing skills. This is incresingly becoming imporatant as we have seen the initial sales of a new product is very high. The Manza was launched with a teaser and a competition which could win you a chauffer driven manza for a day. The Beat was launched with a game, where people had to identify the attributes the Beat stands for - cute, sexy, etc, and so on..... Also this was also accompained by a full page ad in the major newspapers on the day of the launch. Also the internet as a medium is also gaining popularity, and automakers are going all out to promote their cars. Marketing and PR department at work. What according to you was the best car launch of recent times which created the hype, awareness and interest in the product in a short span, and made people to enquire about the car and visit the showroom for a TD. Also what activities (Ads, teasers, games, etc) do you recommend while launching a new car. I think that the Manza was the best launch. The teaser campaigns created a lot of interst in the car. Also the competition was also very well conceived and designed. For new launches I would suggest full page newspapers ads and also using internet as a medium (google ads, website ads), as it is increasingly gaining popularity. Also internet based games have been very successful. Attached Thumbnails
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14th March 2010, 13:31	#2
kannan666 Senior - BHPian Join Date: Aug 2007 Location: KA-02 Posts: 1,002 Thanked: 128 Times View My Garage	Amongst the new car launches that you have listed out, I would go in for the launch of the Manza too for the public interest that it generated !
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14th March 2010, 14:14	#3
harimakesh BHPian Join Date: Feb 2008 Location: Chennai/Kuwait Posts: 502 Thanked: 354 Times	Myself Having won a small gift from TATA motors for my participation in the Manza compaign which in essence speaks for Manza to be the best interactive Car Launch ever I have come across. Nevertheless I like all car launches that happens in India and compare the features offered to Indians by the car manufacturers. An A/T Diesel Hatch at 5.5lakh would be the best launch for me.
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14th March 2010, 14:19	#4
aman9393 BHPian Join Date: Nov 2009 Location: Mumbai Posts: 427 Thanked: 150 Times	Both the Manza and the Polo created a lot of interest with their advertisement campaigns. So for me the Manza and the Polo were the best new car launches in the recent times. P.S. This thread deserves a poll. EDIT: What did you win harimakesh? Just a little inquisitive! Last edited by aman9393 : 14th March 2010 at 14:21.
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14th March 2010, 14:49	#5
Latheesh Senior - BHPian Join Date: Dec 2007 Location: CNN/BLR Posts: 4,243 Thanked: 10,091 Times	According to me the best new launch is Manza, teaser images they released prior to the launch were really good and made people to think that it is something different from what Tata offered before.
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14th March 2010, 16:16	#6
fiat_tarun Senior - BHPian Join Date: Jan 2010 Location: Pune / Mysore Posts: 1,934 Thanked: 3,769 Times View My Garage	Manza for me, although VW did quite a lot of marketing for the POLO. The media visit to the factory after the initial pre production batch did generate quite a lot of interest. This did build up a lot of expectation but i am actually diappointed with the POLO. Guess i expected too much. The Manza though is as impressive as its marketing..!
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14th March 2010, 18:15	#7
aditya116 BHPian Join Date: Feb 2010 Location: calicut Posts: 317 Thanked: 51 Times	I think the manza launch was the most hyped and the final product almost ws upto expectations.car makers are getting aggressive at marketing that makes me compare it to film Avatar where the marketing budget was nearly 40% of total.Even TATA Xenon had many ad windows popping up in browser!
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14th March 2010, 18:47	#8
sam_sant2005 BHPian Join Date: Jan 2008 Location: Bangalore Posts: 531 Thanked: 274 Times	FORD FIGO TDCi (Especially Titanium)
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14th March 2010, 20:45	#9
vinaydas Senior - BHPian Join Date: Apr 2007 Location: Bengaluru Posts: 1,399 Thanked: 148 Times	has to be the polo the amount of publicity created for it the amount of cash spent on it , very few companies dare to do this.
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15th March 2010, 02:02	#10
sunil8089 BHPian Join Date: Jan 2008 Location: Chennai Posts: 198 Thanked: 153 Times	I believe in the following order. The rationale for this belief is also given below: 1. Figo - Value for money, good quality, reliable product, reasonable customer care. 2. Beat - Value for money, reasonable quality, but changing attitude of Chevy and their dealers to customers, as the sales improved. 3. Polo - Good quality but not value for money. 4. Manza - "Something always miss" if it is a car from Tata Motors.
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15th March 2010, 14:31	#11
ravikn BHPian Join Date: Jun 2007 Location: Bangalore Posts: 344 Thanked: 25 Times	The best launch IMHO is Manza
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15th March 2010, 23:28	#12
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,546 Thanked: 300,788 Times View My Garage	From all the cars that I've test-driven in the last 12 months, the two gamechangers that really impressed me are: Tata Manza : Super space, ride quality, equipment, engine and gearbox. A Tata that can actually brake! If Tata can get rid of the niggles, this is the best 6.5 lakh rupee sedan to buy. Toyota Fortuner : An all-rounded SUV with mega torque and typical Toyota body-on-frame robustness. Well priced. Too bad about the brakes though. Price wise, its the Figo that has shaken up the market.
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16th March 2010, 08:29	#13
fifthwheel BHPian Join Date: Mar 2010 Location: Chennai Posts: 61 Thanked: 4 Times	I feel the thread is going We are supposed to discuss the best car launches & not the best car launched. My vote goes for the MANZA
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16th March 2010, 11:22	#14
Amartya Senior - BHPian Join Date: Mar 2008 Location: Evanston Posts: 1,748 Thanked: 736 Times	My vote goes to the Figo. Purely because Ford put it's marketing muscle behind it and set the cat among the pigeons with the pricing. The Indian small car industry has been shaken up with the launch of the Figo, the Beat and (to a lesser extent) the Polo. The Figo, however, ticks the highest number of boxes for me. The Manza comes a close second, the Fortuner a distant third.
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16th March 2010, 11:28	#15
recshenoy Senior - BHPian Join Date: Mar 2008 Location: Mangalore / Bangalore Posts: 1,128 Thanked: 254 Times	My vote is for polo. They launched with very good ad campaign on news paper. No wonder Polo has waiting period of 3 months, also people have booked the car paying full amount even without TD! PS: how about adding a POLL to the thread!
	() Thanks