![]() | #241 |
Distinguished - BHPian ![]() ![]() Join Date: Jun 2007 Location: Chennai
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| ![]() Preferred Bidder Status only? And even I, who have been counselling that the deal isn't done until the deal is done, thought they'd reached that point late last year! ![]() |
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![]() | #242 |
Senior - BHPian Join Date: Oct 2005 Location: NA
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![]() | #243 |
Distinguished - BHPian ![]() ![]() Join Date: Jun 2007 Location: Chennai
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| ![]() Sorry... OK, my knowledge of big business is limited, and correct me if needbe, but now will come, quite apart from more negotiations, stuff called Due Diligence, which is where they get to see stuff like accounts that would not have been made available up to know. Nothing is in the bag until it's... .... you know! |
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![]() | #244 |
BHPian Join Date: Dec 2007 Location: Coventry
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| ![]() Let's get one thing straight. Land Rover will not stick it's badge on a TATA Safari or anything like it. Land Rover will stay up market battling the likes of BMW. Jag will probably even drop the X type and push even further up market. TATA are not buying JLR to turn them into another Ford. They are buying JLR to enter the premium car sector and to access the "Rover" brand which they may well use to take on Ford. Land Rover is now reckoned to be making $1 billion dollars a year. That's impressive for a company that is investing $700 million dollars in Hybrid tech and making just 200,000 cars per annum. Don't expect Land Rover to make traditional 4x4's either. They will make what sells for premium price tags and that will be more cars like the LRX concept and Range Rover Sport. The days of Land Rover just making cars like the Defender are over. These day's their number one rival is BMW or possibly Mercedes. Jag is also on the UP. The XF appears to be a big hit and hopefully signals a reversal in fortunes for the brand. So for TATA fans the brand to watch is Rover. Expect the Indica V3 and future models to ship to the UK as Rovers and even be made here (as well as in India) to soak up capacity.....even Mahindra apparantly planned to make some Indian models in the UK. This isn't a lift and shift and its not about taking JLR down market, although some LR and Jag models may ALSO be made in India. It's about TATA entering the premium car sector and about TATA being reborn in Europe as Rover. It's also about TATA getting it's hands on JLR engineers. It's these guys that will make TATA motors a world power. |
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![]() | #245 | |
BHPian ![]() Join Date: Oct 2005 Location: London
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My brief take on the issue: Tata buying Jaguar-LandRover (JLR) is excellent news for Tata and Indians. But is it for JLR? It will be if Tata leaves them alone and gives them sufficient funding to compete in their markets; they need the funding as both brands have been losing customers until very recently. The only link that Tata should keep between Tata Motors and JLR is using the technology for their existing and new cars. They should, in my opinion, in no circumstances sell cars from either brand through the other. If they keep the strategy where they mix up operations of the 2 companies with Tata motors, the world (most of it), would start to believe that the quality in JLR brands is deteriorating, that's psychology. Cant pin on it where, but read that during a recent Jaguar dealers' meeting in Americas, their was extremely strong opposition of Tata's takeover. The western world is just not ready for an Indian company taking over their favourite brands. The title of the article was something along the lines of US dealers oppose TATA takeover. The only way they will prevent losing JLR customers, is by keeping them separate. Like, they did with Tetley tea in UK. Me being Indian, am thrilled with the success of an Indian firm, but at the same time being a car-lover, cant see fall in quality of two great great brands. Hope it all works out. Redcandle Oh forgot to mention that TATA has officially been named as the preferred buyer/bidder for Jaguar and Land Rover. Redcandle Last edited by aah78 : 5th January 2008 at 01:45. Reason: Posts merged. | |
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![]() | #246 | |
Senior - BHPian Join Date: Mar 2005 Location: N.A
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![]() | #247 | ||
BHPian ![]() Join Date: Jan 2006 Location: Bangy
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![]() | #248 |
Senior - BHPian Join Date: Mar 2005 Location: N.A
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| ![]() Perhaps, but I would think these 'focussed negotiations' are mostly to do with how much Tata are willing to pay in order to continue receiving Ford engines for the LRs and Volvo engines for the Jags, and related IPR misuse protection. This is the REAL negotiation - what Tata have paid for LR is exactly what the brands were valued at by many others. The engine supply will give Ford a continuous cash-flow. Last edited by Steeroid : 4th January 2008 at 14:17. |
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![]() | #249 |
Newbie ![]() Join Date: Jan 2008 Location: Manchester, UK
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| ![]() To be honest I think this will be a fascinating development for all concerned. It will Tata two absolutely GLOBAL brands and access to a huge range of engines and technology. Although it's not without potential problems for Tata. Jag/ Land Rover don't have any production facilities in North America ( one of the biggest markets ) and are affected by the weak dollar. But growth in India, China, Brazil, Russia could give new volume. It will be interesting to see what happens with FIAT too. Could we have a new super-manufacturer? Tata/ Land Rover/ Jaguar - Fiat?? Would be great to think so. Anyway please check out my blog on: AUTOMOTE See you there. Mac |
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![]() | #250 | |
Senior - BHPian Join Date: Oct 2005 Location: NA
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The Indica will never sell in the UK. How many bought it when it was reincarnated as the Rover City ? Very bad sales and even worse reviews. | |
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![]() | #251 |
Distinguished - BHPian ![]() ![]() Join Date: Jun 2007 Location: Chennai
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| ![]() The Indica will certainly not sell in UK. Even Swift is not popular (depsite its awards a year or three ago), and Suzuki, generally, was a brand for those who wanted to buy new but couldn't afford it any other way. UK has had it with cars that rattle in six months and fall apart a couple of years later: that's what British cars were like, and that is how the Japanese wiped the floor with them long ago. Rover... I think that 'Rover' and 'Landrover' brands parted company long since, didn't they? Doesn't Rover belong to some company in China? Surely Ford owned Landrover while "Rover" was still struggling to remain the last non-specialist "British" car company? |
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![]() | #252 | |
Senior - BHPian ![]() | ![]() Quote:
Alas, that did not help as after a few years of generally monkeying about the consortium heads walked away with most of the money & after declaring bankruptcy sold the brand/plant to two separate Chinese companies. | |
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![]() | #253 |
Distinguished - BHPian ![]() ![]() Join Date: Jun 2007 Location: Chennai
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| ![]() one point that we don't seem to have touched on much is... There's hardly a bidding war going on here! Prestigious brands these may be, but it's not as if half the words auto businesses are trying to buy them in. That alone makes me wonder, again, how worthwhile they are. Rover, by the way, seemed to be making some rather nice cars when it all finally went down the pan :( |
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![]() | #254 | ||
BHPian Join Date: Dec 2007 Location: Coventry
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![]() | #255 | |
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What is ironic is that, after this, BMW created much more jobs and revenue with investment in the Mini and the engine plant. The Rover brand name is owned by Ford. BMW retained the rights and sold it to Ford after the collapse. Ford insisted on last right of refusal to preserve the Land Rover brand in entirety. This will be one of those 40 negotiation points | |
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